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    Top Secrets for Other Powerful Ways to Promote Your Program
    Top Secrets for Other Powerful Ways to Promote Your Program
    Top Secrets for Other Powerful Ways to Promote Your Program
    Ebook75 pages1 hour

    Top Secrets for Other Powerful Ways to Promote Your Program

    By Gini Graham Scott

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    About this ebook

    This book features ways to expand your promotion through participating in trade shows, becoming a speaker, and doing your own publicity. It discusses types of trade shows and how to increase your sales. It describes how to create a topic to obtain speaking engagements, prepare your talk, and contact groups about your presentation. It shows how to contact the media and do effective interviews.

    LanguageEnglish
    PublisherGini Graham Scott
    Release dateNov 10, 2009
    ISBN9781452326511
    Top Secrets for Other Powerful Ways to Promote Your Program
    Author

    Gini Graham Scott

    Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.

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      Book preview

      Top Secrets for Other Powerful Ways to Promote Your Program - Gini Graham Scott

      From the Success in MLM, Network Marketing, and Personal Selling Series...

      Getting Started the Right Way

      in MLM, Network Marketing,

      and Personal Selling:

      Top Secrets for Other Powerful Ways

      to Promote Your Program

      by Gini Graham Scott, Ph.D.

      www.ginigrahamscott.com

      Smashwords Edition

      Copyright 2009 Gini Graham Scott, Ph.D.

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      TABLE OF CONTENTS

      INTRODUCTION

      CHAPTER 1: PARTICIPATING IN A TRADE SHOW

      TYPES OP TRADE SHOWS

      SHOW POLICIES ABOUT COMPETING PRODUCT LINES

      COSTS OF TRADE SHOW PARTICIPATION6

      SHARING A BOOTH

      DISPLAYING YOUR PRODUCTS

      Using Posters and Literature

      Arranging Your Booth

      Using a Free Drawing for Prizes

      Making Sure You Have Everything You Need

      Operating Your Booth

      Presenting Your Program Effectively

      CHAPTER 2: BECOMING A SPEAKER TO PROMOTE YOUR PRODUCT

      FINDING AN AUDIENCE WHO WANTS TO HEAR ABOUT YOUR PRODUCT

      FINDING A TOPIC TO SPEAK ABOUT

      Preparing Your Talk

      GETTING READY TO CONTACT GROUPS

      Creating a Demo Tape or Video

      FINDING GROUPS TO CONTACT

      Handling Your Initial Contact and Follow-Up

      GIVING YOUR TALK

      FOLLOWING-UP AFTER THE MEETING

      CHAPTER 3: DOING YOUR OWN PUBLICITY

      TYPES OF PR POSSIBILITIES

      SOME GENERAL GUIDELINES IN DOING PR

      Finding Out Whom to Contact

      PREPARING AND SENDING OUT YOUR PRESS MATERIALS

      Calendar Listings

      Public Service Announcements on Local Radio or TV

      INTERVIEWS AND APPEARANCES ON LOCAL RADIO AND TV TALK AND INTERVIEW SHOWS

      INTERVIEWS ABOUT YOU AND YOUR COMPANY IN THE LOCAL BUSINESS COLUMNS OR PRESS

      FEATURE STORIES ABOUT YOUR PRODUCT OR SERVICE

      A NEWS STORY

      A GENERAL ARTICLE OR PROGRAM IN ANY MEDIA QUOTING YOU AS THE EXPERT

      INTRODUCTION

      Welcome to Book VI in THE SUCCESS IN MLM, NETWORK MARKETING, AND PERSONAL SELLING SERIES. The focus here will be a variety of other ways to promote your program.

      The book assumes that you have already selected your company, product, or service, know the basic principles of MLM and network marketing selling, have started acquiring customers and distributors, and have used some basic techniques for promoting your program, such as ads, publicity, and brochures and flyers. Now you want to do even more.

      Here’s a complete list of all of the books and chapters in the series, so you can refer to others as needed to help you make your program a great success.

      BOOK I: CREATING THE RIGHT ATTITUDE FOR SUCCESS

      Chapter 1 How to Use MLM in Your Direct Sales Program

      Chapter 2 Getting Prepared: Tips on Thoroughly Understanding Your Product and Company

      Chapter 3 Staying on the Path to Success: The Importance of Persistence

      Chapter 4 Setting Your Goals for Success

      BOOK II: GETTING STARTED IN MLM AND NETWORK MARKETING SALES

      Chapter 1 Basic Principles of Multi-Level and Network Marketing Selling

      Chapter 2 Answering Objections

      Chapter 3 How to Start Prospecting

      BOOK III: ACQUIRING CUSTOMERS AND SPONSORING DISTRIBUTORS

      Chapter 1 Taking Your Prospect to an Opportunity Meeting

      Chapter 2 Putting on a Productive One-On-One Presentation

      Chapter 3 Developing Customers and Turning Them into Distributors

      Chapter 4 Hosting Meetings or Sales Parties at Home

      Chapter 5 Five Tips for Selling Health Products Successfully

      Chapter 6 Other Creative Ways to Present Your Program

      BOOK IV: BUILDING A SALES ORGANIZATION

      Chapter 1 How to Start Building an Organization

      Chapter 2 Helping Your New Distributors Get Started

      Chapter 3 Working with Your Distributors

      BOOK V: PROMOTING YOUR PROGRAM WITH ADS, WRITTEN MATERIALS, AND THE PHONE

      Chapter 1 Advertising Your Program Effectively

      Chapter 2 Creating Professional Brochures, Filers, and Posters

      Chapter 3 How to Write Impressive Letters

      Chapter 4 Proven Telephone Techniques

      BOOK VI: OTHER POWERFUL WAYS TO PROMOTE YOUR PROGRAM

      Chapter 1 Participating in a Trade Show

      Chapter 2 Becoming a Speaker to Promote Your Product

      Chapter 3 Doing Your Own Publicity

      So now, get ready, get set, and learn how to promote your program in other ways.

      CHAPTER 1: PARTICIPATING IN A TRADE SHOW

      Trade shows can be a good source of new contracts and leads. You can participate by yourself, although most distributors combine forces with others to share costs or take turns working the booth.

      In consumer-oriented shows, you can sometimes generate a high retail sales volume for a high-demand product, whether at the show itself or through follow-up with potential customers who express interest. Also, some products, such as office supply products, move very well in business and trade shows.

      But if you're looking for new distributors for your sales group, don't expect to be a major source of on-the-spot sign-ups. Some people may decide quickly. But generally, look on each show as a source of leads for prospects. Then, you or your sales group members can follow up after the show.

      Some

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