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    Top Secrets for Targeting Your Market and Getting Ready to Sell
    Top Secrets for Targeting Your Market and Getting Ready to Sell
    Top Secrets for Targeting Your Market and Getting Ready to Sell
    Ebook94 pages5 hours

    Top Secrets for Targeting Your Market and Getting Ready to Sell

    By Gini Graham Scott

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    About this ebook

    Learn how to sell successfully by determining your target market and how to best reach them. Find out how to develop your sales pitch, have the right attitude for success, and keep your business organized. You’ll learn what to know about your product and marketing plan, get the literature and support you need, stay positive and motivated, and set up a business in your home or office.

    LanguageEnglish
    PublisherGini Graham Scott
    Release dateNov 10, 2009
    ISBN9781452324203
    Top Secrets for Targeting Your Market and Getting Ready to Sell
    Author

    Gini Graham Scott

    Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.

    Read more from Gini Graham Scott

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      Book preview

      Top Secrets for Targeting Your Market and Getting Ready to Sell - Gini Graham Scott

      Top Secrets for Targeting Your Market

      and Getting Ready to Sell

      by Gini Graham Scott, Ph.D.

      Author of a Dozen Books on Work and Professional Development, including Want It, See It, Get It! and Enjoy! 101 Little Ways to Add Fun to Your Work Everyday

      www.ginigrahamscott.com

      Smashwords Edition

      Copyright 2009 Gini Graham Scott, Ph.D.

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Credit: Cover Photo by... Prost, Fotolia

      TABLE OF CONTENTS

      Introduction

      Highlights of this Book

      Chapter 1: Deciding on the Right Target Market

      Chapter Highlights

      It’s All about Market Segments

      Deciding on the Right Customer Segment for You

      Geographic Segmentation

      Demographic

      Psychographics

      Behavioral Segmentation

      Matching Your Product and Customer

      Individual Sources for Leads

      Groups to Contact for Leads

      Recognizing Customer’s Wants and Needs

      Considering Social and Cultural Influences

      Recognizing Different Personal Motivators

      Thinking About the Benefits You Can Offer

      Summing Up

      Chapter 2: Developing Your Sales Pitch

      Chapter Highlights

      Knowing All About Your Company and Product

      Learning More about Your Company

      Knowing Your Product

      Knowing Your Marketing Plan

      Getting the Product Literature You Need

      Getting the Support You Need from Others

      Going to Trainings

      Getting Help from a Mentor

      Learning the Ropes About Putting on Parties from Others

      Going to Some Good Parties to Observe

      Setting Up a System to Keep Track of It All

      Summing Up

      Chapter 3: It’s All About Attitude

      Chapter Highlights

      Why You Need a Positive Success Attitude

      The Basic Principles of Success

      Napoleon Hill's Twelve Keys to Success

      Other Important Success Principles

      The Power of Persistence and Staying Positive

      Don’t Let the Skeptics or Other Negative People Get to You

      Keep Associating with Success-Oriented People

      Ways to Stay Motivated and on Target

      Using Reminders, Rewards, and Success Games as Motivators

      Succeeding by Affirming Your Success

      Some Great Ways to Use Affirmations

      Dealing with Disappointments, Rejection, and Anxiety

      Use the As If Approach

      Take Action to Feel Positive Again

      Remind Yourself about the Importance of Persistence

      Work on Overcoming Any Resistances and Fears

      Just Do It

      Write It Down to Get Rid of It

      Acknowledge Your Time Commitment to the Process

      Summing Up

      Chapter 4: Keeping It Organized

      Chapter Highlights

      Handling the Paperwork

      What Records to Keep

      Setting Up a Book Keeping System

      Keeping Your Party Plan and Other Income Separate

      Documenting Your Income and Expenses

      Categorizing Your Income and Expenses

      Keeping Track of Your Inventory

      Getting Special Software Programs

      Setting Up a Party Plan Business in Your Home

      Why Your Home Is a Great Place to Start

      Setting Up a Product Storage and Display Area

      Setting Up Your Office

      Furnishing Your Office

      Creating Your Letterhead

      Setting Up Your Phone Service

      Keeping the Records You Need on Your Computer

      Keeping It Legal: What Your City and State Need from You

      Getting a Fictitious Name or DBA Registration

      Obtaining a Resale License

      Obtaining a City Business License

      Opening Up a Business Bank Account

      Determining Your Start-Up Costs

      Summing Up

      Appendix A: Glossary

      About the Author

      Other Books by the Author

      Author Contact Information

      Introduction

      If you want to have a business that is fun and one you can easily adapt to your lifestyle -- whether you want to do it on the side or full time -- you’ve come to the right place. Party plan selling is all that and more.

      Party plan selling provides an opportunity to meet lots of people and make money by making sales in a friendly, personal way -- through a party. Plus you can choose from a wide range of products and services and party plan companies to work with.

      You have plenty of choices in how to sell, too, because you can set up your own marketing company or become a distributor or rep for a particular company. You additionally have the option of choosing a single-level company where you only sell direct for that company; or you can find a company with a multi-level sales program, where you build a sales team and get overrides from recruits.

      As you’ll discover, party plan selling is a major growth industry, in part because it is so flexible and easily adaptable into anyone’s lifestyle. Plus it’s a good antidote to recent workplace trends, such as downsizing and outsourcing, because you create your own job. It also has great appeal to working moms and homemakers, because it’s a business you can run out of your home. And now you can use the Internet to help you sell.

      The first book in this series -- 5 Top Secrets to Launching A Successful Party Plan Selling Business -- focused on how to get started in this business. This book highlights how to target your market and get ready to sell.

      So now, come join the party. Put your party hat and thinking cap – maybe put one on top of the other -- and dig in and have fun. Here’s to a lot of profitable party plan selling. Have fun. Make money. And enjoy!

      Highlights of this Book

      Before you get out there and sell, you need to understand who your target market is and how to best reach them. That way you will maximize interest in your product or service and thereby increase your sales. Part of this process involves learning about your company, product, and marketing plan, and getting the product literature and support you need from others. In addition, you need a positive success attitude to help you stay motivated and deal with the everyday disappointments and challenges you'll encounter along the way. Plus you have to keep it all organized, which means dealing with paperwork, setting up an office, and keeping your city, state, and federal government happy. Ready, set, go -- this part will help you get there.

      Chapter 1: Deciding on the Right Target Market

      Chapter Highlights

      - Recognizing the different market segments

      - Determining the

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