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    Dealing with Grumpy Editors: How to Pitch Your Story to the Media
    Unavailable
    Dealing with Grumpy Editors: How to Pitch Your Story to the Media
    Unavailable
    Dealing with Grumpy Editors: How to Pitch Your Story to the Media
    Ebook85 pages1 hour

    Dealing with Grumpy Editors: How to Pitch Your Story to the Media

    By Dan Kaufman

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Dan Kaufman has seen what does and doesn’t work when it comes to how PR deals with the media – after all, he’s been an editor and a journalist across newspapers, magazines and online for over 20 years.

    He's read the PR textbooks and thinks they're sanitized and often untruthful - and he knows that a lot of the conventional wisdom that PRs operate by do not work. Quite frankly, some PR agencies end up doing more harm than good for their clients.

    As such, this is his no-nonsense, no-holds-barred guide to what editors are looking for in a pitch, what drives them nuts, and what the best ways are for you to get you, or your client, in the media.

    Topics include:
    – understanding what makes editors tick
    – what editors are looking for in a pitch
    – what drives editors nuts
    – how to write a great press release
    – what information editors and journos need from PR
    – how to approach an editor
    – what should be on a PR's and client's website
    – how to handle media requests
    – interviews (and how to give good quotes)
    – PR damage control tips
    – what stops a story from making it into an editor's publication – and how you can fix that.

    LanguageEnglish
    PublisherDan Kaufman
    Release dateMay 13, 2011
    ISBN9781458178541
    Unavailable
    Dealing with Grumpy Editors: How to Pitch Your Story to the Media
    Author

    Dan Kaufman

    Dan Kaufman has been a journalist and an editor for over 17 years. He writes for The Sydney Morning Herald and The Age newspapers, publishes Bar Zine, a website that reviews Sydney bars, and he worked as an editor at the SMH for most of his career, across sections ranging from Travel and Health & Science to the careers and tech sections. He’s a university lecturer at UTS and in the past he also worked for a range of lifestyle and tech magazines as an editor and a journalist.

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