You Really Don't Need No Stinkin' Realtor!!
By Shiloh Sacks
()
About this ebook
Take a look around you at Realtor’s representation of properties for sale and ask yourself “is this who I want to represent ME?” Their signs are rusted, crooked, falling apart, knocked down, or run over. Instead of featuring one or two homes in a trade magazine, they cram ten or twelve in resulting in print so fine you can’t begin to read it. Call the number on one of their signs and you’ll likely get a recording about the property. If they actually produce flyers, you’ll often find them without the price – Duh! Isn’t that the primary thing you wanted to know about the property? But not to worry because more often than not, the flyer boxes are empty. Some Realtors have hundreds of listings. How do they service them? The simple answer is.....they often don’t! Obviously.
I could go on and on – but I believe you get the picture. Realtors just are not what they used to be when I was proud to place myself in that category. One thing that has remained constant, though – they expect to be paid the same commission.
You can save paying that commission, and put the money in your own pocket. Who better to market your home than you? You only have the one property to be concerned with – so you can give it 100%. All you need is the know-how and it’s all contained in this one, easy to follow guide written by a true real estate professional who know what it takes to sell a house.
I point out three things you must do to sell your home for top dollar in the shortest amount of time. I describe six problems your home may have that can instantly turn buyers off. I walk you through the process of getting the house ready to sell, pricing, marketing, right and wrong way to show a house, negotiating the sale and, finally...the closing! Required reading for motivated home sellers.
Shiloh Sacks
SHILOH SACKS is a recently retired Real Estate Broker turned freelance writer and E-book author. Shiloh is not a seminar speaker, tax expert, attorney, founder or co-founder of any associations. She has spent her entire career as a top real estate professional helping thousands of home buyers and sellers realize their dream. And that's it...up until now. In this book, she shares her wisdom, knowledge and tried and true tips on how to sell a home that only come with decades of experience. Shiloh lives in Asheville, North Carolina with her wonderful, supportive husband and a kitty named Zoe'.
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You Really Don't Need No Stinkin' Realtor!! - Shiloh Sacks
YOU REALLY DON’T NEED NO STINKIN’ REALTOR!!
By Shiloh Sacks
Copyright 2011 Shiloh Sacks
Smashwords Edition
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TABLE OF CONTENTS
INTRODUCTION
THE WAY YOU LIVE IN A HOME AND THE WAY YOU SELL A HOME ARE NOT THE SAME
Many receive advice…only the wise profit from it
SIX PROBLEMS YOUR HOME MAY HAVE THAT INSTANTLY TURN BUYERS OFF
CHECK LIST
PETS
MAJOR REPAIRS & IMPROVEMENTS
PRICING YOUR HOME
Properly Priced is Practically Sold
INCENTIVES
LAWYERS
MARKETING
Without marketing, a terrible thing happens - nothing!
QUALIFY CALLERS
Lost time is never found again
HOW TO SHOW YOUR HOME FOR MAXIMUM PROFIT
NEGOTIATING THE SALE
BUYER’S RESPONSIBILITIES
YOUR RESPONSIBILITIES
THE CLOSING
THE WAIT
There’s many a slip between the cup and the lip
A FINAL WORD
The greatest reward for doing is the opportunity to do more
LISTING WORKSHEET FORM
CHECK LIST EXTERIOR/GARAGE
CHECK LIST INTERIOR
GLOSSARY
ABOUT THE AUTHOR
CONNECT WITH SHILOH SACKS
INTRODUCTION
OK. You’ve made the decision to take on the job of selling your own home and you now have a title, FSBO
(For Sale By Owner). That’s what people will call you. I applaud your courage and congratulate your decision.
As a successful real estate professional for more than 30 years, I have sold several of my own homes and I have assisted many buyers and sellers realize their dream. My expertise has included transactions in the $30,000 range, the million dollar plus range and everything in between. The one thing each and every transaction had in common – my determination to make it happen.
Success in selling your own home comes through action (you’re already reading this guide), information from someone who knows what it takes (that would be me) and commitment (that comes from you).
So now that you’ve decided to enlist in that small but committed army of FSBO’s and be one of the few, the proud and the rich, let’s get started on your way to selling your home and putting money in YOUR pocket!
THE WAY YOU LIVE IN A HOME AND THE WAY YOU SELL A HOME ARE NOT THE SAME!
Many receive advice, only the wise profit from it
If you hope to sell your home for top dollar and in the shortest amount of time, you need to do three things:
1. Take control of your personal emotions about your home.
2. Place yourself in the shoes of potential buyers by looking at it the way they would.
3. Make your home appealing in the right areas.
There’s a little known secret about homebuyers that you need to know. People buy homes based on the emotional FEELINGS they get from a home. They fall in love, for example, with the kitchen or the master bedroom. Or perhaps the roaring fire in the family room fireplace touches off an old memory. And while they’re viewing your home, they’re visualizing in their minds what it would be like to live there. The back-yard barbecues they’ll host…Sunday dinners with the family…college graduation celebrations, or simply relaxing in the backyard hammock.
It’s all about emotions. And if your home doesn’t feel right, buyers will quickly lose interest. So remember this: Purchase decisions are EMOTIONAL. Once a decision to buy is made, we then justify our purchase with LOGICAL reasons.
SIX PROBLEMS YOUR HOME MAY HAVE THAT CAN INSTANTLY TURN BUYERS OFF
Potential buyers are much more likely to return to a home that impresses them at first glance, while homes that appear disorderly or poorly maintained seldom sustain buyer interest. Consider the following:
PHEW! Home Odors. Because homeowners become desensitized to the odors in their homes, they rarely realize how obvious odors can be to visitors. This is particularly true of homes occupied by pets and smokers. Pay special attention to this. One thing I used to tell my clients: If you can smell it, I can’t sell it
.
UGH! Carpet & Flooring. One of the most visible areas of your home is the flooring. If your carpet is worn or dirty, get it replaced or cleaned. Don’t underestimate the value of used carpeting – check your yellow pages for a used carpet store and see what they have. You’ll usually find quality, clean carpet they remove from large, expensive homes. I once was able to re-carpet a 1200 square foot rental house for $800 by using used carpet! It looked great and only I knew it was used.
If you have vinyl flooring