Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Cheese Mall
    The Cheese Mall
    The Cheese Mall
    Ebook59 pages49 minutes

    The Cheese Mall

    By Bernie Tracey

    ()

    Read preview

    About this ebook

    In your first year, every new business needs to be able to 'hit the ground' running otherwise they will be swallowed up by their competitors. Marketing is a key string in any successful company’s bow and is overlooked at your peril. This book will help you understand Marketing and you will learn how to build a brand that it not focussed on a 'once off' sale but is focussed on lookiing at the life-time value of your customers. This way of doing business will not only increase your profitability but will sustain your business for the long-term. It will take you less than one hour to read this book and it will help you 'kick start' your business in the right way.

    LanguageEnglish
    PublisherBernie Tracey
    Release dateJul 26, 2011
    ISBN9781466035454
    The Cheese Mall
    Author

    Bernie Tracey

    Bernie has over 20 year’s business management experience in various sectors. Her experience profile extends to Marketing, Sales, Operations Customer Service and HR. Following her successful corporate career Bernie set up Beacon Coaching Consultancy in October 2005. The primary focus of the business is to work with companies to help them take their business to the next level of development. This is achieved through a combination of mentoring, coaching, training and consultancy. Bernie is highly attuned to the development needs of a business and to working with clients to help them gain a real understanding of where they are right now. She also has a rare talent to see very quickly where a business needs to go and more importantly what it needs to do in order to get there. She works with County Enterprise Boards and SME companies and also coaches at Executive Level in organisations. Bernie is a graduate of the National College of Ireland and of the US based professional coaching training institute Coach-U. She is a Certified Assessor for the Bar-On EQ-iTM psychometric tool and a Behavioural and Values Analyst for the Success Insights® Programme. She is also a Business Advisor for Excellence Through People® which is the National Human Resource Management Standard.

    Related to The Cheese Mall

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Pathways Andpassions

      Jul 11, 2019

      Pathways Andpassions
      6 min read

    • Article

      A World Of Possibility

      Sep 4, 2020

      A World Of Possibility
      7 min read

    • Article

      Women Work

      Mar 19, 2020

      Women Work
      2 min read

    • Article

      For Richer Or Poorer

      Jan 12, 2022

      For Richer Or Poorer
      5 min read

    • Article

      For Richer Or Poorer

      Jan 12, 2022

      For Richer Or Poorer
      5 min read

    • Article

      For Richer Or Poorer

      Jan 12, 2022

      For Richer Or Poorer
      5 min read

    • Article

      Dolled Up

      Apr 12, 2021

      Dolled Up
      6 min read

    • Article

      Pivoting Your Brand

      Aug 6, 2020

      Pivoting Your Brand
      3 min read

    • Article

      On Becoming Her Own Tycoon

      Jul 1, 2019

      On Becoming Her Own Tycoon
      10 min read

    • Article

      Dolled Up

      Apr 12, 2021

      Dolled Up
      6 min read

    • Article

      The Cruellest Of CONS

      Feb 25, 2020

      The Cruellest Of CONS
      4 min read

    • Article

      Magnus' Marketing Minute

      Jan 1, 2021

      Magnus' Marketing Minute
      2 min read

    • Article

      The Fall

      Sep 1, 2019

      The Fall
      2 min read

    • Article

      The Fall

      Sep 4, 2019

      The Fall
      2 min read

    • Article

      Make It Work For You

      Aug 1, 2022

      Make It Work For You
      6 min read

    • Article

      Banking on It

      May 23, 2018

      Banking on It
      2 min read

    • Article

      Marketing 101 For Smes

      Dec 8, 2023

      Marketing 101 For Smes
      9 min read

    • Article

      Now Is The Time

      Jul 29, 2021

      Now Is The Time
      5 min read

    • Article

      Building Credibility in Business

      Dec 31, 2019

      Building Credibility in Business
      3 min read

    • Article

      Kim Lim 3.0

      Aug 12, 2021

      Kim Lim 3.0
      6 min read

    • Article

      New Year New Career

      Dec 28, 2022

      New Year New Career
      4 min read

    • Article

      Back To Basics

      Jun 22, 2023

      DAVID: WHAT ARE SOME OF THE CHALLENGES FACING BRANDS TODAY? MARK: A lot of senior marketers are obviously struggling with budget. I think we are at a point now, where marketers know that they need to spread their money top and bottom of funnel, long

      7 min read

    • Article

      Magnus’ Marketing Minute

      May 1, 2022

      I had the opportunity to catch up with Odin Clack during one of Jim Linnell’s recent tooling workshops. The founder and owner of Odin Leather Goods, his business has grown to be a sizable enterprise over the last 10 years, now operating out of two de

      6 min read

    • Article

      THE Baby whisperers Sssshhhh

      Jun 12, 2023

      THE Baby whisperers Sssshhhh
      3 min read

    • Article

      Pooja Dhingra, Pastry Chef on EMBRACING UNSTABILITY

      Mar 15, 2021

      “My business Le15 Patisserie turned 10 in March, 2020. For any young entrepreneur, reaching a milestone like this is monumental. I started Le15 when I was 23—bursting with passion, but also inexperience and naivety. The last decade has taught me thin

      2 min read

    • Article

      One In A MILLION!

      Jan 30, 2020

      Returning to work just six weeks after giving birth to my son Kimi, now six, I was doing what I felt was right. At the time, I was running my own recruitment company, so I knew I couldn’t take a long maternity. However, I soon realised that now I was

      1 min read

    Related categories

    Reviews for The Cheese Mall

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      The Cheese Mall - Bernie Tracey

      The Cheese Mall

      Key Marketing Skills for the Budding Entrepreneur

      By Bernie Tracey

      SMASHWORDS EDITION

      *****

      PUBLISHED BY

      Bernie Tracey at Smashwords

      The Cheese Mall

      Key Marketing Skills for the Budding Entrepreneur

      Copyright © 2011 by Bernie Tracey (Second Edition)

      Smashwords Edition License Notes

      All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, without written permission from the author. If you would like to share this book with another person, please purchase an additional copy for each recipient. Thank you for respecting the work of this author.

      What others are saying about The Cheese Mall

      The Cheese Mall by Bernie Tracey is a must for budding entrepreneurs! It shows you how to go about starting your own business in a sensible step by step method

      and it demystifies all jargon. Senator Feargal Quinn

      Dedication

      This book is dedicated to all the decent hardworking entrepreneurs out there who everyday make a difference in people’s lives.

      Table of Contents

      Introduction

      Chapter 1: The Day Everything Changed

      Chapter 2: Getting Started

      Chapter 3: The Business Plan

      Chapter 4: The Marketing Audit

      Chapter 5: Market Segmentation

      Chapter 6: Building a Brand

      Chapter 7: Marketing Communications

      Chapter 8: Strategic Objectives

      Chapter 9: The Day of Reckoning

      Introduction

      In the first year, every new business needs to be able to 'hit the ground' running otherwise, they will be swallowed up by their competitors. Marketing is a key string in any successful company’s bow and is overlooked at their peril.

      With this in mind, I wrote this marketing book to help the new start-up to understand the fundaments of Marketing. It is an easy read and is in plain English with absolutely no jargon. You will learn how to build a brand that is not focussed on a 'once off' sale but focussed on building relationships that last and why you need to look at the lifetime value of your customers.

      This way of doing business will not only increase your profitability but will sustain your business for the long-term.

      People think that Marketing is about brochures, websites, being active on social media and advertising. Of course, these are important, but effective marketing goes beyond that. It is about having a meaningful relationship with your customers that will stand the test of time. Marketing also helps the small business to look at the bigger picture.

      When you are starting a business, you need to try to imagine what your business is going to look like in three years’ time. I know this can be a difficult task for start-ups to have to look three years ahead. Their focus is on their first year and getting through it in one piece. This is understandable.

      However, you need this long-term vision as it helps you to think beyond just survival and focus on long-term growth. We all know that we cannot make a journey without a destination in mind. If we start out on the road to running a business and we have no idea where we are going to end up, how will we know when we have arrived, if we ever arrive that is?

      I wanted to take the mystery out of marketing so this book is written in a story format to help you understand the sometimes complex jargon of Marketing. It tells the story of Millie and Matthew, two young mousepreneurs, yes you have read correctly, two young mice that were made redundant. They decided to start up their own business called The Cheese Mall in a very competitive retail environment with no clue how to begin the process. They have to learn as they go along.

      The book follows Millie and Matthew on their journey and explores key marketing principles that are easy to understand and follow. The core message of The Cheese Mall is that marketing is all about serving the customer and putting them at the centre of everything you do and every decision that you make.

      In this book, you will look

      Enjoying the preview?
      Page 1 of 1