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People-Centered Innovation: Becoming a Practitioner in Innovation Research
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Written with a general audience in mind, People-Centered Innovation focuses on innovation research in corporate settings. Starting with a biographical standpoint, it describes the author's transition from the fields of psychology and anthropology into the fields of business anthropology and innovation. Through a rich description of case-studies of corporate work, the author takes us into a fascinating journey across different ways of observing relations between consumers and corporations and generating new ideas based on that observation.
LanguageEnglish
Release dateOct 3, 2013
ISBN9781622491353
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