Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    8 Steps to Amazing Webinars
    8 Steps to Amazing Webinars
    8 Steps to Amazing Webinars
    Ebook99 pages1 hour

    8 Steps to Amazing Webinars

    By Sharon Burton

    5/5

    ()

    Read preview

    About this ebook

    Increase qualified leads, generate industry buzz, and drive people to your brand.

    This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you learn how to create and manage professional webinars that customers and potential customers will love.

    Learn: what percentage of live attendance vs signups is industry standard; how to find interesting speakers in your industry; how to write compelling webinar descriptions; why starting 3 minutes after reduces technical issues; and more!

    Sharon Burton has run hundreds of webinars and shares her tricks to create, publicize, and run webinars that make a difference to the corporate bottom line and increase company "buzz". Learn how to select topics, find speakers, advertise, run, and manage after the webinar is over.

    Regardless of the size of your company, using her advice will ensure your webinars are a competitive advantage and increase your corporate image.

    About the Author
    Sharon Burton is a nationally recognized expert, public speaker, and instructor in the field of business and technical communication. With 20 years of experience in the field, she has consulted with companies large and small, such as Pitney Bowes, Royal, and Hewlett Packard, to improve their product documentation and documentation workflow. Most recently, she is using her experience in helping companies develop excellent webinar series.

    Ms. Burton has received numerous honors for her work, including the distinction of Associate Fellow by the Society for Technical Communication. She was recently identified as the 18th most influential person in the world on the topics of technical communication and content strategy by Mindtouch, Inc.

    LanguageEnglish
    PublisherSharon Burton
    Release dateJan 19, 2014
    ISBN9781311494993
    8 Steps to Amazing Webinars
    Author

    Sharon Burton

    Sharon Burton works remotely for a cybersecurity company as a principal content strategist and teaches part time at the University of California, Riverside, in the Bourns College of Engineering. Leveraging her graduate cultural anthropology education, her career has been built around making content and content development easier for both the business and the consumers of the content. In that time, she's also taught upwards of 8,000 people in corporate and university-level courses.In her spare time, she knits, sews, cooks, grows food, bakes bread, and rides her bike, can be found on the back of a motorcycle, and, pandemic allowing, goes to the gym. Two or three nights a week, Sharon teaches baby engineers to communicate at the University of California, Riverside, as part of the engineering program.

    Related to 8 Steps to Amazing Webinars

    Related ebooks

    Business Communication For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Track Your Marketing Metrics To Improve Your Impact And Reach

      Jun 22, 2020

      When things are going well, marketing and business development tend to slide towards the bottom of your practice’s long to-do list. However, the current operating environment – caused by the coronavirus pandemic and its subsequent shutdown – has seen

      4 min read

    • Article

      Building Good Client Relationships

      May 14, 2021

      There are many pillars that support good customer relations (and hence business success); amongst these are recognition, acknowledgement and praise. The fresh-produce sector provides many opportunities to practise these. Indeed, they are essential it

      1 min read

    • Article

      Simple Works

      Jun 17, 2018

      Simple Works
      2 min read

    • Article

      Strengthening Yourcompetitive Advantage

      Jun 30, 2021

      • Have you developed an up-to-date profit and loss statement?• Do you understand your current strengths and weaknesses?• Have you clearly articulated what needs to change in your organisation, and why?• Have you clearly mapped your change process? Ar

      2 min read

    • Article

      Find Work Through Social Media

      Aug 7, 2020

      The past few months have been tough for freelance artists and illustrators, to say the least. With projects cancelled left, right and centre, and with physical networking becoming nigh-on impossible, many have turned to social media as a way to find

      6 min read

    • Article

      What Have You Learned From Business Mistakes?

      Oct 4, 2021

      Asif Ahmed Managing Director of Acclivity and author of The Finance Playbook for Entrepreneurs www.acclivity.co “When I first started out in business, I hadn’t fully appreciated the importance of having contracts in place to support every legal relat

      7 min read

    • Article

      15 Small Business Ideas to Launch from Home This Fall

      Oct 18, 2019

      Side hustle, small business, or side project. Call it what you will. In the gig economy that we're living in, everyone can materialize their longing to build something profitable and amazing outside their regular 9-to-5 jobs. Not only are there free

      6 min read

    • Article

      6 Fantastic Business Ideas for Moms

      Dec 24, 2020

      Rather than work a 9-5 job every day, what if you could be your own boss and make your own schedule? That's where business ideas for moms play a major role. Starting a work-at-home endeavor is a rising trend that is only going to become more prevalen

      6 min read

    • Article

      Launch a Side Hustle!

      Dec 31, 2019

      Launch a Side Hustle!
      25 min read

    • Article

      7 Home Businesses You Can Launch in 2021

      Mar 25, 2021

      If you're considering starting your own business in 2021, you're in good company. Many people are looking to pivot and try something new in light of the recent economic climate. Self-employment can be a great way to design your working style and deve

      6 min read

    • Article

      8 Side Hustles to Consider This Summer 2021

      Jun 24, 2021

      “Side Hustle” has become quite the buzzword as of late. Granted, people have had a lot of time in the last year and a half to sit inside, potentially sidelined from their 9-to-5 due to the pandemic. This time and freedom have helped people turn their

      6 min read

    • Article

      5 Jobs You Can Do Anywhere

      Mar 24, 2023

      5 Jobs You Can Do Anywhere
      2 min read

    • Article

      Brain Trust

      May 15, 2019

      The $64,000 question! I would start with customer strategy rather than executional tactics, to determine what technology is actually required to make customers’ lives easier. You can’t ever know what the customer really wants unless you conduct resea

      4 min read

    • Article

      Taking The LinkedIn Lead

      Jun 6, 2018

      Taking The LinkedIn Lead
      5 min read

    • Article

      MARKETING MINDS: The indelible Mark Ritson

      Jun 25, 2020

      WHEN DID YOU HAVE THAT ‘AHA’ MOMENT FOR YOUR VOCATION AS A TEACHER OF MARKETING? I never did. My interest was always in marketing, and I ended up becoming a professor because of this interest. This is important because I think a lot of marketing prof

      4 min read

    • Article

      Championing The Practice Of Professional Marketing

      Sep 16, 2018

      A big thanks to all the judges who give up their time and brainpower, and our new convener of judges, Michael Friedberg. On the theme of showcasing, we speak to a group of innovative MA member marketers about what matters most. Data, technology and c

      13 min read

    • Article

      Solve It In 7

      May 1, 2020

      Finding yourself a bit short on cash lately? Experts from finance website TheMoneyPig.com have revealed their clever side hustles that can help you earn some extra cash whilst practising self-isolation or social distancing. If you plan to monetise a

      2 min read

    • Article

      Too Much, Too Quick

      Jul 11, 2019

      Too Much, Too Quick
      7 min read

    Related categories

    Reviews for 8 Steps to Amazing Webinars

    5/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      8 Steps to Amazing Webinars - Sharon Burton

      8 Steps to Amazing Webinars

      Sharon Burton

      Copyright 2012 by Sharon Burton

      Published at Smashwords

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      www.sharonburton.com

      All trademarks belong to their respective owners.

      Cover design by Bonni Graham Gonzalez.

      For David, who spends much of his marriage listening to his wife talking to herself in her office

      Contents

      Foreword

      Chapter 1: What are webinars?

      Chapter 2: Why do you need webinars and who should run them?

      Chapter 3: How do you choose topics?

      Chapter 4: Which webinar technology should you use?

      Chapter 5: How do you advertise your webinars?

      Chapter 6: How do you get ready for your webinar?

      Chapter 7: How do you manage the actual webinar?

      Chapter 8: What do you do when the webinar is over?

      Chapter 9: The top 10 mistakes in webinars

      Appendix: Useful information

      About the author

      Foreword

      When I was younger, economists speculated that one day technology would eventually make the need for human labor obsolete. What would be left for us humans to do all day, when machines would eventually do all the work for us? As recent as the 1980’s, there were only a few methods with which we could effectively reach our audience. Aside from door-to-door selling, sales professionals and marketers had limited options; the phone, the mail, the TV, the radio, or the newspaper.

      As technology has evolved, quite the opposite of what those economists predicted has happened. We all seem to be busier than we have ever been. And, for marketers, the channels to reach our audience have exploded. The advancement of the Internet and mobile technology spurred the information exchange to explosive levels. Blogs, search, websites, online video, Twitter, Facebook, Wikis, Mobile applications, location based services, and the like have made the job of the marketer even more challenging.

      How do we most effectively get our message to our targeted audience?

      Webinars are one of those many choices our prospects and customers have to absorb more information. The time our audience invests in us and our webinar is a resource that’s scarce. We better hit the mark when a prospect or customer decides to invest that time. As marketing and sales professionals, it’s our responsibility to ensure not that we are moving the needle in terms of revenue to ourselves and/or employers and to ensure that the time that your potential audience invests has value. Otherwise, they’ll never come back.

      As Sharon points out in this book, when done right, webinars can be the most engaging and valuable method you have to effectively build that relationship, build your brand, and set your business up for success. Their reach is practically limitless, opening up the possibilities to a global audience that could not previously be messaged to as effectively.

      Remember the movie Groundhog Day? In it, Phil (played by Bill Murray) wakes up each morning to discover that it’s Groundhog Day again and again. He uses his experiences reliving each day to anticipate everything that could possibly happen, and in the end, is ready to run the perfect day, get the girl, and move on with his life. Similar to the movie, as you will read in the book, Sharon has done that work for us. She has used her experiences running countless webinars to anticipate everything for you, so you can run the perfect webinar and make a lasting, positive impact on your businesses.

      She is a master at her craft, and when working with her, those very webinars helped greased the skids for my sales organization. Like you, we had a limited amount of face time with our potential prospects and customers. As a result of her perfectly executed webinars, we knew that when we invested the time to get face-to-face with those prospects, we were spending our time with better qualified opportunities. We were able to spend that face time focusing on their individual issues…and able to more quickly get to solution-oriented discussions.

      With the tools in this book, you can succeed with your webinars…and you’ll find that they will be easier and more rewarding than ever before.

      Todd Caponi

      About Todd

      Todd Caponi is an expert in driving the revenue capacity of sales organizations both large and small. After owning and operating a sales training/consulting company, Todd has been Vice President of Worldwide Sales for two organizations, and is now responsible for global sales enablement with the leading technology company in the interactive marketing space. He also works as an executive coach and sales advisor for the NZTE (New Zealand Trade & Enterprise), advising New Zealand-based companies on their United States sales strategies.

      Todd won the American Business Award Stevie in 2009 in the category of Worldwide Vice President of Sales of the Year, beating out other finalists including the Vice President of Sales of FedEx.

      Chapter 1

      What are webinars?

      In this section

      What are webinars?

      What you will learn in this book

      What you won’t learn in this book

      In the past, if you wanted to educate people about your product or service, you rented expensive hotel conference rooms, paid employees to travel, and fed attendees. Customers loved the seminar experience because they could ask questions, see and learn new things, and they got lunch. You could only attract people if they were in your local area and could be away from the office for the day. The per-attendee cost was very high, so only the larger companies could afford to do it.

      But the world has changed. Now even small, one-person companies can afford to host and produce online seminars – called webinars – to educate people about available products or services. Now you can educate customers from any location with a high-speed internet connection. Your customers and potential customers can log in and watch your presentations, ask questions, see and learn new things – all while they eat their lunch or ride the train home. The per-attendee cost can sometimes be measured in pocket change.

      Webinar benefits

      With webinars, you can reach out to anyone in the world who is

      Enjoying the preview?
      Page 1 of 1