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    Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success
    Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success
    Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success
    Ebook72 pages51 minutes

    Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success

    By Jim Anderson

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    About this ebook

    Dr. Jim Anderson explores what product managers have to do in order to make their products a success. Dr. Anderson uses real-world examples from Microsoft, Dell, and Toyota to show product managers both what works and what doesn't work when it comes to capturing your customer's imagination (and their wallets).

    What You'll Find Inside:
    * FORGET THE IPHONE: WHAT CAN APPLE TEACH PRODUCT MANAGERS?
    * HOW TO MAKE THE BEST PRODUCT MANAGEMENT DECISIONS
    * WHAT MEDICAL DOCTORS CAN TEACH PRODUCT MANAGERS
    * THE 3 SECRETS TO CREATING GOOD PRODUCT REQUIREMENTS

    Product managers can get caught up in the details of their product. There always seem to be new requirements to create, product launches to schedule, and features to document. However, the secret to being a successful product manager is to realize that the job is really about having good communication skills. It's the people that you work with both inside of your company as well as outside of your company that will determine how far you'll go in your career.

    This book has been written to give you a helping hand. I want to get you to take notice of the day-to-day things that are going to play a role in determining the next step in your career. It's not going to be your technical knowledge or your understanding of your market that is going to help you to move to the next level, but rather how others perceive you.

    Contained in this book are the tips and tricks that you are going to need in order to take control of your product manager career. As you read each chapter, take a moment to think about how you can start to use the information in your job immediately. I think that you are going to be both surprised and pleased with just how much this information is going to help you take your product manager career to the next level!

    LanguageEnglish
    PublisherJim Anderson
    Release dateJan 27, 2014
    ISBN9781492380160
    Product Manager Product Success: How To Keep Your Product On Track And Make It Become A Success
    Author

    Jim Anderson

    J Jim Anderson is Visiting Research Fellow in the Department of Educational Studies at Goldsmiths, University of London. His work focuses on: theories and methods of second language learning and bilingualism, including Content and Language Integrated Learning (CLIL); multilingualism and new literacies; and language policy. Underlying this is a commitment to an integrated and inclusive approach to language and literacy education incorporating the areas of foreign and community/heritage language learning as well as English as an Additional Language and English mother tongue. Jim is co-director with Dr Vicky Macleroy of the Critical Connections: Multilingual Digital Storytelling Project launched in 2012.

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      Book preview

      Product Manager Product Success - Jim Anderson

      Product Manager Product Success: How to keep your product on track and make it become a success

      Jim Anderson

      Copyright 2014 by Jim Anderson

      Smashwords Edition

      Published by:

      Blue Elephant Consulting

      Tampa, Florida

      Copyright © 2013 by Dr. Jim Anderson

      All rights reserved. No part of this book may be reproduced of transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without written permission of the publisher, except for inclusion of brief quotations in a review.

      Printed in the United States of America

      Library of Congress Control Number: 2013916651

      ISBN-13: 978-1492380160

      ISBN-10: 1492380164

      Warning – Disclaimer

      The purpose of this book is to educate and entertain. This book does not promise or guarantee that anyone following the ideas, tips, suggestions, techniques or strategies will be hired. It is the discretion of employers if you will or will not be hired. The author, publisher and distributor(s) shall have neither liability nor responsibility to anyone with respect to any loss or damage caused, or alleged to be caused, directly or indirectly by the information contained in this book.

      Acknowledgements

      Any book like this one is the result of years of real-world work experience. In my over 25 years of working for 7 different firms, I have met countless fantastic people and I've been mentored by some truly exceptional ones. Although I've probably forgotten some of the people who made me the person that I am today, here is my attempt to finally give them the recognition that they so truly deserve:

      Thomas P. Anderson

      Art Puett

      Bobbi Marshall

      Bob Boggs

      Dr. Jim Anderson

      This book is dedicated to my wife Lori. None of this would have been possible without her love and support.

      Thanks for the best 21 years of my life (so far)…!

      Table Of Contents

      WHAT'S THE BEST WAY TO START?

      ABOUT THE AUTHOR

      WHAT MEDICAL DOCTORS CAN TEACH PRODUCT MANAGERS

      HOW TO MAKE THE BEST PRODUCT MANAGEMENT DECISIONS

      THE 3 SECRETS TO CREATING GOOD PRODUCT REQUIREMENTS

      Q: WHAT COMES BEFORE REQUIREMENTS, A: …

      SHALL WE TALK ABOUT PRODUCT PRICING?

      STRATEGIC PRICING – IT’S ABOUT TIME!

      FORGET THE IPHONE: WHAT CAN APPLE TEACH PRODUCT MANAGERS?

      WHAT’S A PRODUCT MANAGER TO DO WHEN YOUR PRODUCT IS A SERVICE?

      4 KEY SUCCESS FACTORS FOR BEING A SERVICE PRODUCT MANAGER

      PRODUCT MANAGER DECISION TIME: TELL USERS GAME OVER?

      HOW DELL PRODUCT MANAGERS STOLE CHRISTMAS

      WHAT CAN THE GREAT SCION TEACH PRODUCT MANAGERS?

      What's The Best Way To Start?

      Congratulations – you are a product manager. Or you want to be one. No matter where your career is

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