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    Product Development Lessons For Product Managers: How Product Managers Can Create Successful Products
    Product Development Lessons For Product Managers: How Product Managers Can Create Successful Products
    Product Development Lessons For Product Managers: How Product Managers Can Create Successful Products
    Ebook89 pages1 hour

    Product Development Lessons For Product Managers: How Product Managers Can Create Successful Products

    By Jim Anderson

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    About this ebook

    What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question.

    What You'll Find Inside:
    * TRACKING YOUR PRODUCT DEVELOPMENT: WHAT WORKS, WHAT DOESN’T
    * HOW DO YOU KNOW IF YOUR PRODUCT IS ON TRACK OR IN THE WEEDS?
    * A NEW WAY FOR PRODUCT MANAGERS TO DISCOVER BREAKTHROUGH PRODUCT FEATURES
    * ADVANCED JOB MAPPING FOR PRODUCT MANAGERS

    The process from having an idea for a product to actually having a product is a long and treacherous road. So many things can go wrong that either cause the schedule to have to be extended or cause a product with the wrong features to be developed. A product manager needs to discover ways to stay involved in the process while at the same time not slowing things down.

    That being said, a product manager is not a project manager. There can be a number of similarities between the jobs, but a product manager is responsible for so much more than a project manager. The difference between the roles has to be understood and communicated to everyone who is involved in the creation of the product.

    The good news about product development is that it is something that has been done many times at other firms. By taking the time to study their successes and failures product managers can learn what they need to be looking for in order to detect development issues before they derail a development project.

    Creating a way to map how a customer performs their job can provide the input that is needed for a development program. It can be all too easy to include or exclude features from a product that the customer will feel strongly about. Taking the time to understand how your customer will use the product that you are developing is the key to creating a successful product.

    This book has been created to pull all of these ideas together into one place for product managers. By reading the book you will be able to discover just exactly what the role of a product manager should be during the product development process. By doing this, you can ensure that when it's all done, you'll have a product that your customer will want to buy.

    For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:

    www.TheAccidentalPM.com

    LanguageEnglish
    PublisherJim Anderson
    Release dateJan 30, 2014
    ISBN9781494418694
    Product Development Lessons For Product Managers: How Product Managers Can Create Successful Products
    Author

    Jim Anderson

    J Jim Anderson is Visiting Research Fellow in the Department of Educational Studies at Goldsmiths, University of London. His work focuses on: theories and methods of second language learning and bilingualism, including Content and Language Integrated Learning (CLIL); multilingualism and new literacies; and language policy. Underlying this is a commitment to an integrated and inclusive approach to language and literacy education incorporating the areas of foreign and community/heritage language learning as well as English as an Additional Language and English mother tongue. Jim is co-director with Dr Vicky Macleroy of the Critical Connections: Multilingual Digital Storytelling Project launched in 2012.

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      Book preview

      Product Development Lessons For Product Managers - Jim Anderson

      What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question.

      The process from having an idea for a product to actually having a product is a long and treacherous road. So many things can go wrong that either cause the schedule to have to be extended or cause a product with the wrong features to be developed. A product manager needs to discover ways to stay involved in the process while at the same time not slowing things down.

      That being said, a product manager is not a project manager. There can be a number of similarities between the jobs, but a product manager is responsible for so much more than a project manager. The difference between the roles has to be understood and communicated to everyone who is involved in the creation of the product.

      The good news about product development is that it is something that has been done many times at other firms. By taking the time to study their successes and failures product managers can learn what they need to be looking for in order to detect development issues before they derail a development project.

      Creating a way to map how a customer performs their job can provide the input that is needed for a development program. It can be all too easy to include or exclude features from a product that the customer will feel strongly about. Taking the time to understand how your customer will use the product that you are developing is the key to creating a successful product.

      This book has been created to pull all of these ideas together into one place for product managers. By reading the book you will be able to discover just exactly what the role of a product manager should be during the product development process. By doing this, you can ensure that when it's all done, you'll have a product that your customer will want to

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