SuperFan: How You Can Turn Your Favorite Indie Author Or Artist Into a Star - A "New Economy" Advertising Primer for Authors and the People Who Love Them
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About this ebook
So you've found an author or artist that you think is really great, so great, in fact, you have decided to appoint yourself his or her Biggest Fan. No longer thinking of only your own enjoyment, you want to give back. You want your new favorite artist to succeed, and produce even more works for you and the world to enjoy, but you know that the whole 'starving artist' shtick only goes so far: if they can't support themselves through their work, they are as likely to end up spending their time flipping burgers or selling their soul to corporate society as they are to producing their next masterpiece. But what is the Biggest Fan to do except to give rave reviews and recommendations to friends and family? How does the Biggest Fan put on a cape and become SuperFan? "SuperFan: How You Can Turn Your Favorite Indie Author Or Artist Into a Star" is a 'new economy' advertising primer for authors and the people who love them. Written by author and publisher Anthony Horvath, founder of Bard and Book publishing, authors, musicians, artists and SuperFans themselves will benefit from his unique experiences striving for success in a marketplace turned upside down by print on demand publishing, downloadable music, social networking, and other features of the new digital landscape.
Anthony Horvath
Author, Christian apologist, pro-life advocate, public speaker.
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Book preview
SuperFan - Anthony Horvath
SUPERFAN
How You Can Turn
Your Favorite Indie Author Or Artist
Into a Star
A New Economy
Advertising Primer for Authors and the People Who Love Them.
by Anthony Horvath
Smashwords Edition
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
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Read more from Anthony Horvath
at www.bardandbook.com
Print ISBN: 978-1-936830-59-6
Ebook ISBN: 978-1-936830-60-2
Copyright Anthony Horvath 2014.
All Rights Reserved
Published by Bard and Book Publishing.
Cover by Julius Broqueza.
Anthony Horvath is the author of numerous books and the executive director of Athanatos Christian Ministries, where it releases books under the imprint of Athanatos Publishing Group. He is the founder of Bard and Book Publishing. Anthony is available to speak and present on a variety of topics, the subject of this book included, and can be reached at publisher@bardandbook.com.
Contents
Introduction
Prelude to Some Old Ideas with New Significance in the 'New Economy'
The SuperFan's Super Powers
The Core Principles
The 'Big Splash' Versus the 'Slow Burn'
Principles Applied: Bard and Book
Feel the Burn... A Few Last Tips for Authors and Artists
Conclusion
Anthony Horvath is the author of numerous books and the executive director of Athanatos Christian Ministries, where it releases books under the imprint of Athanatos Publishing Group. He is the founder of Bard and Book Publishing. Anthony is available to speak and present on a variety of topics, the subject of this book included, and can be reached at publisher@bardandbook.com.
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This book is written with the 'SuperFan' in mind, but there can be no question that many of the things discussed will be of interest to the author and artist himself. The last chapter has some comments directed specifically to the author and artist, although it is entirely conceivable that the SuperFan may find value in it as well.
Introduction
So you've found an author or artist that you think is really great, so great, you have decided to appoint yourself his or her Biggest Fan. As the Biggest Fan, you are no longer thinking about the enjoyment you received from the book, music, or artwork, but how you can give back. You want your new favorite artist to succeed, and produce even more works for you and the world to enjoy, but you know that the whole 'starving artist' shtick only goes so far: if they can't support themselves through their work, they are as likely to end up flipping burgers or selling their soul to corporate society as they are producing their next masterpiece. But what is the Biggest Fan to do except to give rave reviews and recommendations to friends and family? How does the Biggest Fan put on a cape