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    What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!
    What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!
    What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!
    Ebook45 pages27 minutes

    What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!

    By Glenn Ward

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    About this ebook

    SEO, one of the subjects I write a lot about in my working life and have received good feedback and success. This book is born out of the fact that there is a lot out there written on the ever changing world of search engine optimization or SEO, from 'Dummies guides' to white papers. Not much however that targets the small to medium business with no tech savvy member of staff, or the large business marketing professional who's focus has never really been online despite very good marketing strategy as a core skill.
    This book is designed to be to the point, offer step by step guides and address real questions that have arisen from real colleagues, bosses and also the digs into the details that have come up as concerns on international website builds.
    This book is readable in a very short space of time and delivers results that you will start to see in weeks. Don't be fooled by the friendly emails you receive in your junk mail. SEO cannot be achieved overnight, it is executed systematically while monitoring success and/ or failure along the way... execute correctly and move forward, rush, try and do it all at once and you will move backwards!

    LanguageEnglish
    PublisherGlenn Ward
    Release dateFeb 1, 2014
    ISBN9781310998331
    What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast!
    Author

    Glenn Ward

    I am a Digital Marketing manager dabbling for the first time in self-publishing. I had this text knocking about on my computer and thought it might be an interesting read for a couple of people so decided to commission a copy editor to make it readable and hopefully enjoyable.More to come

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      Book preview

      What Is SEO? Tips And Tools To Improve Your Search Engine Optimization Fast! - Glenn Ward

      What is SEO? Tips and tools to improve your search engine optimization fast!

      Glenn Ward

      Copyright 2014

      Smashwords Edition

      Version 1.0.0

      Table of Contents

      Chapter 1 About this book

      Chapter 2 Definition

      Chapter 3 A basic concept

      Chapter 4 Assessing and fixing technical page errors

      Chapter 5 Keyword Research Process

      Chapter 5.1 Initial research - Walk in a potential clients shoes

      5.1.1 What does search have to say?

      5.1.2 How do others think?

      Chapter 5.2 Competitor analysis

      5.2.1 Compare and contrast competitor offering

      Chapter 5.3 Industry variations

      5.3.1 Be aware that any given product might be surrounded by different language

      5.3.2 Revisit and add

      Chapter.5 Validation

      5.4.1 Google trends

      5.4.2 On site analytics

      5.4.3 3rd party software

      Chapter 5.5 PPC suggestions

      Chapter 5.6 Findings

      Chapter 6 Naming of images and files

      Chapter 7 Site map submission

      Chapter 8 Making changes to your content

      Chapter 9 Getting impressions but no clicks?

      Chapter 10 Conical tags

      Chapter 1 About this book

      What is SEO? Tips and tools to improve your search engine optimization fast!

      SEO, one of the subjects I write a lot about in my working life and have received good feedback and success. This book is born out of the fact that there is a lot out there written on the ever changing world of search engine optimization or SEO, from 'Dummies guides' to white papers. Not much however that targets the small to medium business with no tech savvy member of staff, or the large business marketing

      Enjoying the preview?
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