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    How to Set Up Your Own In-House Advertising Agency...And Save Up to 17% of Advertising Cost
    How to Set Up Your Own In-House Advertising Agency...And Save Up to 17% of Advertising Cost
    How to Set Up Your Own In-House Advertising Agency...And Save Up to 17% of Advertising Cost
    Ebook27 pages33 minutes

    How to Set Up Your Own In-House Advertising Agency...And Save Up to 17% of Advertising Cost

    By John Wright

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    About this ebook

    With the high prices of placing ads today, why not save money? There’s no special secret to writing and placing advertisements in magazines, tabloids and newspapers. And why not claim the discount given to advertising agencies?

    If you handle your own advertising correspondence, work with layout artists and write your own ads, it’s well worth your while to set up your own in-house ad agency and save a ton of money.

    LanguageEnglish
    PublisherDr. Israel Molina, Sr
    Release dateFeb 17, 2014
    ISBN9781311380272
    How to Set Up Your Own In-House Advertising Agency...And Save Up to 17% of Advertising Cost
    Author

    John Wright

    John Wright is a naturalist and one of Great Britain's leading experts on fungi. His most recent books include A Spotter's Guide to the Countryside and The Forager's Calendar. He lives in Dorset, where he regularly leads forays into nature and goes on long walks across all terrains.

    Read more from John Wright

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      Book preview

      How to Set Up Your Own In-House Advertising Agency...And Save Up to 17% of Advertising Cost - John Wright

      How to Set Up Your Own In-House Advertising Agency…And Save Up to 17% of Advertising Cost

      By John Wright

      Copyright ©1982

      Published by North Shore Publishing at Smashwords

      CONTENTS

      Chapter one STARTING YOUR BUSINESS

      Chapter two THE INSERTION ORDER FORM

      Chapter three HOW TO DETERMINE RATES

      Chapter four WHERE TO PLACE ADS

      Chapter five BUYING SPACE

      Chapter six DISPLAY ADS

      Chapter seven KEEPING RECORD

      Chapter eight WRITING COPY

      Chapter nine CHOOSE AN APPEAL

      Chapter ten SHOW THE ADVANTAGES

      Chapter eleven ASK FOR ACTION

      Chapter twelve HOW TO USE ILLUSTRATION

      Chapter thirteen WORKING WITH ARTISTS

      Chapter fourteen DOIING THE LAYOUT

      Chapter fifteen CAMERA READY COPY

      Chapter sixteen WHERE TO GO FROM HERE

      With the high prices of placing ads today, why not save money? There’s no special secret to writing and placing advertisements in magazines, tabloids and newspapers. And why not claim the discount given to advertising agencies?

      If you handle your own advertising correspondence, work with layout artists and write your own ads, it’s well worth your while to set up your own in-house ad agency and save a ton of money.

      Even if you don’t create your own ads, you can profit from setting up your own agency and placing the ads that bring sales directly to you.

      If you have something to sell—especially by mail order advertising is the way to make that product reach people. Although advertising agencies produce excellent ads of all

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