Quicklet On Guy Kawasaki's The Art of the Start
3.5/5
()
Currently unavailable
Currently unavailable
About this ebook
ABOUT THE BOOK
Guy Kawasaki will often talk about his condition of tinnitis. Doctors are a bit mystified about the condition that means he has a constant ringing in his right ear. They have advised him to cut back on everything from his salt intake to caffeine.
Kawasaki has another theory.
As a venture capitalist, he has to listen to pitches all the time. He has entrepreneurs and would-be entrepreneurs with 60-slide Powerpoint presentations boasting about patents that are pending, a $50 billion market, and investors that are already on board. Subsequently he has developed this condition that occasionally leads to a sense of vertigo.
In the hopes of making his life easier by giving start-ups a guide to the pitch and the abc’s of beginning their business, The Art of the Start was written. Kawasaki admits that the temptation when embarking on a project like this is to want to appear like an omniscient, all-knowing guru who never made mistakes in his career, when in fact he has. What he has used in writing his book is the hindsight of what he wished he had done at different points in his career.
MEET THE AUTHOR
Coralie would really like to travel constantly. Chasing monkeys off my balcony in the morning sounds like a great morning constitutional, and she loves finding new dishes to try in new out-of-the-way towns. When not travelling, Coralie is planning new trips, taking photographs, playing with he nephews, or writing. She has a day job that helps her pay the bills and a degree in Economics. She is also obsessed with Haruki Murakami novels and his 'words as pictures' style where sheep can talk, and you can always check yourself into the Dolphin Hotel when you need a break.
EXCERPT FROM THE BOOK
Throughout his book, Kawasaki peppers the pages with “Exercises” that he uses as useful self-checks for budding entrepreneurs to check whether or not they need to reconsider the direction they’ve chosen for their enterprise.
For instance, in the section on The Art of Positioning, Kawasaki discusses naming strategies. He lists pointers and pitfalls of the naming process. He explains that ideally your name should be able to function as a verb and the Exercise after the section immediately asks the reader to use the name of their business in this context to see if it can function as a verb.
Another tool that Kawasaki uses that is useful is the section following each chapter entitled FAQ, standing not for Frequently Asked Questions, but instead Frequently Avoided Questions. In this not-so-gentle way he reminds us that as entrepreneurs we tend to develop tunnel vision, disregarding what we dismiss as irrelevant or inconvenient. Only this works to the detriment of the budding entrepreneur as you cannot afford to ignore any facet of a growing business.
For instance, in the chapter on The Art of Writing a Business Plan, one FAQ asks: “How frequently should I rewrite my business plan?”
Buy a copy to keep reading!
Related to Quicklet On Guy Kawasaki's The Art of the Start
Related ebooks
Summary: The Art of the Start: Review and Analysis of Kawasaki's Book Rating: 0 out of 5 stars0 ratingsZero to Sold: How to Start, Run, and Sell a Bootstrapped Business Rating: 4 out of 5 stars4/5It All Comes Down to Marketing: Dominate Your Local Market Rating: 0 out of 5 stars0 ratingsBuilt to Sell (Review and Analysis of Warrilow's Book) Rating: 4 out of 5 stars4/5Building Your Business Rating: 0 out of 5 stars0 ratingsThe Lean Startup (Review and Analysis of Ries' Book) Rating: 5 out of 5 stars5/5Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business Rating: 0 out of 5 stars0 ratingsLaunchpad: A Beginner's Guide to Starting Your Own Business Rating: 0 out of 5 stars0 ratingsSuccessful Startup 101 Magazine: Issue 6 Rating: 0 out of 5 stars0 ratingsProfit By Design: How to build a customer portfolio full of profitable promoters Rating: 0 out of 5 stars0 ratingsThe Founder Handbook: How to get your first ten enterprise customers Rating: 0 out of 5 stars0 ratingsHow to Create Your Future with Confidence Rating: 0 out of 5 stars0 ratingsStart Your First Business Rating: 0 out of 5 stars0 ratingsFrom Idea to Launch - A Blueprint for Starting an Online Business Rating: 0 out of 5 stars0 ratingsMarketing Simplified: How I Built a Seven-Figure Business and How You Can Too Rating: 0 out of 5 stars0 ratingsFirst Pitch: Winning Money, Mentors, and More for Your Startup Rating: 0 out of 5 stars0 ratingsThe Game-Changer (Review and Analysis of Lafley and Charan's Book) Rating: 0 out of 5 stars0 ratingsSummary of Million Dollar Weekend by Noah Kagan and Tahl Raz: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours Rating: 0 out of 5 stars0 ratings20 Steps for Start-Up Business Marketing Rating: 5 out of 5 stars5/5One to Ten: Finding Your Way from Startup to Scaleup Rating: 0 out of 5 stars0 ratingsSummary: Reality Check: Review and Analysis of Kawasaki's Book Rating: 0 out of 5 stars0 ratingsWork Online: Become a Solopreneur, Start Working Remotely. The Complete Guide to Grow Your Company on the Internet. Rating: 0 out of 5 stars0 ratingsFounding Sales: The Early Stage Go-to-Market Handbook Rating: 5 out of 5 stars5/5Unemployed? Become a Solopreneur. Rating: 0 out of 5 stars0 ratingsHow to Run an Online Business Rating: 0 out of 5 stars0 ratingsThe Accelerator Survival Guide: How to lead, design and execute great programs Rating: 0 out of 5 stars0 ratingsMBA Guide To Starting A Business Rating: 0 out of 5 stars0 ratings
Book Notes For You
The Invisible Life of Addie LaRue by V. E. Schwab: Conversation Starters Rating: 3 out of 5 stars3/5Breath: The New Science of a Lost Art by James Nestor: Conversation Starters Rating: 3 out of 5 stars3/5Gavin de Becker’s The Gift of Fear Survival Signals That Protect Us From Violence | Summary Rating: 4 out of 5 stars4/5Summary of The 48 Laws of Power by Robert Greene Rating: 4 out of 5 stars4/5Chaos: Charles Manson, the CIA, and the Secret History of the Sixties by Tom O'Neill: Conversation Starters Rating: 2 out of 5 stars2/5Summary of Poverty, by America By Matthew Desmond Rating: 4 out of 5 stars4/5Caste: The Origins of Our Discontents by Isabel Wilkerson: Conversation Starters Rating: 4 out of 5 stars4/5The Midnight Library: A Novel by Matt Haig: Conversation Starters Rating: 5 out of 5 stars5/5The 5 AM Club Summary: Business Book Summaries Rating: 4 out of 5 stars4/5Eight Dates: Essential Conversations for a Lifetime of Love by John Gottman: Conversation Starters Rating: 1 out of 5 stars1/5Summary: The Subtle Art of Not Giving a F*ck by Mark Manson Rating: 4 out of 5 stars4/5Summary of Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Rating: 5 out of 5 stars5/5Summary of Ichiro Kishimi's and Fumitake Koga's book: The Courage to Be Disliked: Summary Rating: 4 out of 5 stars4/5Summary of 12 Rules For Life: An Antidote to Chaos by Jordan B. Peterson Rating: 4 out of 5 stars4/5Workbook for Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Rating: 1 out of 5 stars1/5Workbook for The Subtle Art of Not Giving a F*ck: A Counter intuitive Approach to Living a Good Life Rating: 5 out of 5 stars5/5SUMMARY Of The Plant Paradox: The Hidden Dangers in Healthy Foods That Cause Disease and Weight Gain Rating: 4 out of 5 stars4/5The Silent Patient by Alex Michaelides: Conversation Starters Rating: 3 out of 5 stars3/5I Will Teach You To Be Rich by Ramit Sethi: Summary by Fireside Reads Rating: 3 out of 5 stars3/5The Four Winds: A Novel by Kristin Hannah: Conversation Starters Rating: 2 out of 5 stars2/5Untamed by Glennon Doyle: Conversation Starters Rating: 4 out of 5 stars4/5
Reviews for Quicklet On Guy Kawasaki's The Art of the Start
3 ratings1 review
- Rating: 5 out of 5 stars5/5It's great and fantastic think like that and have a lot of experience on it.