Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    AOL.com Kara Swisher (BusinessNews Publishing Book Summary)
    Unavailable
    AOL.com Kara Swisher (BusinessNews Publishing Book Summary)
    Unavailable
    AOL.com Kara Swisher (BusinessNews Publishing Book Summary)
    Ebook37 pages29 minutes

    AOL.com Kara Swisher (BusinessNews Publishing Book Summary)

    By Must Read Summaries

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    This work offers a summary of the book "AOL.COM: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web" by Kara Swisher.

    This summary starts with the story of Bill Von Meister, a telecommunications entrepreneur. In his early days von Meister's career looked somewhat like an exercise in trial and error. He spotted opportunities to develop useful telecoms business models but had a series of failures before finally joining up with right man, Steve Case, and landing on the right path.

    The company we now call AOL was built on the shaky foundations of a declining gaming industry. In its early days it worked fiercely against all odds, faced with harsh competition from Microsoft, and frequent technical slip ups which put them out of favor. But there was one thing they did exceedingly well, thanks to the guidance of their marketing executive Steve Case. AOL focused on communications, community and clarity – three areas which would enhance their users' online environments and their interaction with each other. They also launched an extensive marketing program in 1993 which received a phenomenal response and sent their stock price soaring. The summary concludes with a useful list of the factors that led to AOL's success, as well as giving some insight into the challenges which face it in the current market.

    LanguageEnglish
    PublisherMust Read Summaries
    Release dateJan 1, 2012
    ISBN9782806235145
    Unavailable
    AOL.com Kara Swisher (BusinessNews Publishing Book Summary)

    Related to AOL.com Kara Swisher (BusinessNews Publishing Book Summary)

    Related ebooks

    Management For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Inside Story Of Compaq’s Portable Clone

      Aug 10, 2023

      Computers cannot survive and thrive in isolation. They need software and lots of it to make them practical and useful. History is littered with machines that appeared to be promising on the face of it yet were let down by a lack of support from softw

      9 min read

    • Article

      5 REITs That Make the Cloud Pay You Dividends

      Nov 5, 2019

      Most investors know about tech stocks that have harnessed the cloud for growth, such as Salesforce.com (CRM), Adobe Systems (ADBE) and Amazon.com (AMZN). But are you familiar with the cloud's landlords? "Cloud czars" don't operate entirely on their o

      6 min read

    • Article

      AMC: Straight To DVD

      Jun 18, 2021

      One of the key trends of the past six months has been the rise of “meme stocks” – shares that have soared as a result of being promoted on the wallstreetbets forum on Reddit, or other similar sites. The most prominent of these is GameStop, which is s

      2 min read

    • Article

      Column: Spectrum, Like Other Big Companies, Seeks To Abandon Its Merger Promises

      Jul 22, 2020

      Back in 2016, the giant cable company Charter Communications made several promises required by federal regulators as conditions for the approval of a merger deal that would make Charter even more gargantuan. Are you shocked that, now that the merger

      5 min read

    • Article

      News

      Sep 29, 2023

      News
      6 min read

    • Article

      Six Key Events That Helped Microsoft Dominate The PC Platform

      Nov 12, 2020

      Microsoft launched DOS on 12 August 1981 – the day IBM debuted its Personal Computer. Known as PC DOS on that machine (and marketed as MS-DOS on compatibles), its series of commands and programs soon became the standard for PCs, paving the way for Wi

      5 min read

    • Article

      Your Cable Company Wants To Be Your Phone Company , Too

      Jan 27, 2017

      Your TV provider may soon become your phone company. Which seems only fair, because your phone company also wants to be your TV provider. In the next few months, cable giant Comcast will start selling wireless service, just as AT&T and Verizon alread

      3 min read

    • Article

      In Brief

      Dec 16, 2020

      Now TV will end its partnership with Tesco Clubcard at the end of January 2021, meaning you’ll no longer be able to convert your Clubcard vouchers into credit to spend on the TV-streaming service. At the moment you can convert 50p of Clubcard voucher

      2 min read

    • Article

      After Disney-Fox Deal, Smaller Media Firms Must Grow Or Struggle.

      Dec 21, 2017

      LOS ANGELES - Walt Disney Co.'s blockbuster deal to buy much of 21st Century Fox revealed Rupert Murdoch's fear that his media company was not strong enough to survive the digital onslaught - raising questions about how even smaller media companies w

      5 min read

    Reviews for AOL.com Kara Swisher (BusinessNews Publishing Book Summary)

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words