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    SEO Made Super Simple - Search Engine Optimization for Google: Super Simple, #2
    SEO Made Super Simple - Search Engine Optimization for Google: Super Simple, #2
    SEO Made Super Simple - Search Engine Optimization for Google: Super Simple, #2
    Ebook138 pages2 hours

    SEO Made Super Simple - Search Engine Optimization for Google: Super Simple, #2

    By Jack Davies

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    About this ebook

    Put Your Website at the Top of Google

    ***THE LATEST SEO TECHNIQUES [POST HUMMINGBIRD & PANDA 4.0] THAT WILL MAKE GOOGLE LOVE YOUR WEBSITES***

    "Exactly the kind of book I wish I'd had when I started in SEO!"

    "The latest Google SEO 2014 methods that really do work…"

    Even If You Don't Know Where To Start With Search Engine Optimization…

    Whether you are a website veteran or a raw beginner, this ebook is full of information that can help you. It contains the most up-to-date SEO methods to help you push your website to the very top of the search engine rankings.

    Written in an easy-to-understand, straightforward style, SEO Made Super Simple begins with the question "What is SEO?", then goes on to provide the answers.

    Don't risk damaging your website by using out of date SEO optimization techniques

    SEO has changed. Google's Penguin and Panda algorithm updates altered everything. What worked before can seriously damage your website now.

    WordPress and Google SEO guru, Jack Davies has been building and promoting websites for over twenty years. He has become one of the world's most in-demand teachers of WordPress SEO strategies.

    Increase Your Online Ranking with this Comprehensive Guide to SEO 2014 & Forward into 2015


    Provided you willing to work at it and don't expect instant one-click soluctions (they don't exist!), here is some of what SEO Made Super Simple can teach you:

    • Exactly what Google, Bing, and Yahoo expect from your website

    • How to give the search engines exactly what they want and make them reward you

    • How to solve the exact match domain dilemma

    • Advanced – but easy to implement – keyword strategies that always pay off

    • How your competitors can help you outrank them

    • What your "bounce rate" is and how to slash it

    • How to write for the internet – and get extra search engine love in return

    • Understanding Social Media and making it work for you

    • What not to do

    • Getting the right (as opposed to the "wrong") backlinks

    • How to make web 2.0 work for you – despite what other SEO "experts" may say

    • Extra help for WordPress sites

    … and much more useful SEO information, tips, and tricks that will work for any website struggling to succeed in today's competitive market.

    A Personal Note from the Author about Search Engine Marketing (The Super Simple Way):
    I've probably bought every book on SEO going and I'm constantly amazed to see how many of them are peddling out of date information that simply will not work.

    Worse than that, if you implement some common strategies, it could actually damage your site in Google's eyes.

    That's why I wrote this step-by-step guide. Just remember, there's no such thing as a "free lunch" or a magic SEO button to press.

    Getting to the top of Google in 2014 requires hard work and dedication. The only short cut that works is to "do it right".

    Let me show you how today.

    LanguageEnglish
    PublisherThe Do-Not Press
    Release dateAug 25, 2014
    ISBN9781502209672
    SEO Made Super Simple - Search Engine Optimization for Google: Super Simple, #2

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      Book preview

      SEO Made Super Simple - Search Engine Optimization for Google - Jack Davies

      Who Needs This Book?

      This book is for anyone who wants to know how search engines work and who wants to push their website to the top of Google. It’s for people who hate jargon and waffle as much as I do.

      I’ve been building high performing websites and teaching others to do the same for over 20 years. The #1 question my students and clients ask me is How do I get my website to the top of Google? After Sarah Wylie and I wrote WordPress Made Super Simple, we were inundated with readers asking for SEO help written in the same straight-ahead, simple style. And here it is!

      The science (or craft) of making the search engines list and rank particular websites above others is called Search Engine Optimization – or SEO for short. This is something I’ve been teaching and applying ever since I built my first website way back in 1992. Over the years I’ve seen SEO change from things you have to do to get ranked to become the multi-million dollar business it is today.

      All those tempting ads promising to show you how to make oodles of cash online are essentially offering to teach you some version of SEO. Usually they’re not teaching it very well. Despite the huge promises, there is no magic button you can press to propel any website to the top of Google. Most of these schemes – and many of the other SEO books I’ve read – teach short term solutions that only work for a matter of days, weeks or months and then... BAM!

      The internet is here to stay. It’s not the quick-fix, Get rich quick kind of place some SEO experts consider it. Just as on offline business is built on love and hard work, so your website business should be allowed to grow and mature over time. Provided you know what you are doing and put the work in.

      I don’t see the point of erecting quick fix disposable sites. Through many hours of research, hard work and trial and error, I have found and honed methods that propel websites to the top of the search engine results – and keep them there.

      The only way to beat Google is not to beat it at all, but to appreciate how it works and give Google what it wants. That’s what this book is about. All the information included here is up-to-date and proven. The old tricks most other books are teaching will not work any more and might well damage your website.

      This book is as much for the Google expert as it is for the absolute beginner. It explains in simple but precise language how to make your website succeed in today’s world. I think I’ve written the best, most complete guide to SEO ever written.

      Are you ready?

      OK. Let’s go!

      About SEO (Search Engine Optimization)

      Websites need traffic, that goes without saying. It’s all very well being able to design and build a beautiful website for your business, but you’ll also need to get people to come and look at it.

      Paying for traffic – such as buying ads on Google or Facebook – is easy. How many visitors you end up getting largely depends on how deep your pockets are and how skillful you are at keyword research. Prices are determined in a kind of blind auction – the more people who want to advertise a particular keyword, the more expensive it will be – so margins are thin. It’s far too easy to spend too much money for hardly any return.

      Traffic from search engines is the cheapest and most efficient you can get, but it’s also the hardest to achieve. That’s mainly because competition is so fierce.

      For a search engine to refer visitors to a web page, it has to consider it the best match for the particular keyword or phrase that’s being searched for. That’s hard enough to achieve in itself, but add in that every other website in the same niche is attempting to do the same thing, you can see why it’s such a difficult thing to do. Luckily for you and me, not everyone does their SEO the right way.

      The search engines use algorithms that examine a particular word or phrase people are searching for (Dexter, dog training, dentists in Calgary, Bristol pharmacy and so on), and instantly decide which of all the sites in its databases are the most relevant. At the same time it decides the order in which the results will be displayed, with the most relevant at the top. The default setting for Google is to display the ten best results, plus a sprinkling of extra local results.

      To achieve any meaningful amount of traffic, it’s important that your website’s pages are ranked as highly as possible for the keyword phrase you have chosen for it. Only the top ten results will get any significant number of click-throughs.

      Experts agree that the #1 search result will get around 36% of searchers clicking through. The #2 will get 12.5%, the third 9.5%, the fourth 7.9%, and so on. The percentages decrease like this until #10, which will typically only receive something like 2% of the available traffic. If you are outside the top ten, you might as well forget it.

      Of course it’s not always as simple as that. Supposing your page is ranked #1 for a particular keyword and there’s a Wikipedia page at #2, the bad news is that up to half the people who would normally go through to your site will click on Wikipedia instead. So, is there anything you can do about that? You bet there is... more about that later.

      Important: It’s not the website as a whole that ranks for a particular keyword, but each individual page. Different pages rank for different keywords. That’s why it’s important that your index page – or whatever page you want the visitor to land on – is the one that hits the top of the search engine results for your main phrase.

      Nowadays, the various search engines program their algorithms very differently. It is quite normal to have a site that’s number one on Bing or Yahoo to be nowhere in Google’s top 100 results. For that reason, SEO experts generally pick one search engine and concentrate their activities towards it. If you are aiming at dominating the Chinese market, this’ll be Baidu; in Russia, Yandex; but throughout the rest of the world, you’ll be looking at the mighty Google.

      Google are currently the world’s most popular search engine. They process something like 85% of all searches undertaken on the planet. If you want to attract traffic in North America, Europe, South Asia, Africa or Australasia, getting Google on your side is a must. Problem is, Google are notoriously difficult to please.

      White-Hat vs Black-Hat SEO

      Traditionally, SEO techniques fall into two categories. On one side are the methods the search engines approve of, and on the other are those they do not. Inside the industry these have become known as White-hat and Black-hat SEO techniques.

      White-hat techniques follow the guidelines set by the search engines themselves. Unfortunately, this is not as straightforward as it sounds. Google do not supply a set of rules you can tick off as you go along. The Google Webmaster Guidelines are vague, telling you what is expected of your website and listing the black-hat techniques you should not employ.

      To stand any chance of reaching the top of the Google search engine results, you really need expert help. This could cost you many thousands of dollars – or just the price of this book. Well done on finding us!

      I concentrate on Google, mainly because they are the

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