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    Data Is Currency
    Data Is Currency
    Data Is Currency
    Ebook57 pages55 minutes

    Data Is Currency

    By Anthony Long

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    About this ebook

    Data Is Currency is a must-read for organizational leadership at all levels to help them better grasp the value of what naturally occurs as a result of daily operations. The book focuses on how digital technologies can facilitate the monetization of data assets quickly and cost-effectively. The book introduces new thinking on the definition of data, and its role in organizations of all sizes. It’s decidedly non-technical, tackling some of the how’s and why’s of managing an organization’s digital output, regardless of what kind of output it is.
    LanguageEnglish
    PublisherBookBaby
    Release dateSep 8, 2014
    ISBN9781483536606
    Data Is Currency

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      Book preview

      Data Is Currency - Anthony Long

      9781483536606

      Moving Pictures

      Recognizing that data results in content – and that these are genuine assets that can be leveraged by an organization – requires a fundamental shift in perspective regarding the concepts of work and results.

      The intended outcome is sometimes not nearly as valuable as the effort made to achieve it.

      Intellectual curiosity is a great and powerful force, serving as the catalyst that converts a simple observation into a full-blown discovery. Many such discoveries are big enough to survive beyond their human hosts and take on lives of their own. Regardless of their relative size, discoveries are generally the product of some motivation. And nothing motivates discovery quite like money.

      Which brings us to Eadweard Muybridge.

      A brilliant landscape photographer and early poster-boy for the negative impacts of concussions, Muybridge was retained to settle a bet on behalf of the then-governor of California Leland Stanford that a horse, while running, did at some time have all four feet off the ground.

      He stood to be paid $25,000 at the time, which translates into almost $472,000 today.

      To settle the governor’s extravagant wager, Muybridge ended up creating modern motion photography. But at the time he didn’t know that’s what he was doing. All he knew was he needed a way to capture enough still images of the horse running to either prove or refute the governor’s claim. As we all now know, Muybridge did capture that one image that proved horses are, in fact, momentarily airborne when they are running at-speed.

      Let’s deconstruct what went into winning that bet:

      • Muybridge had to invent a way of capturing images of a running horse. He did so by rigging standard cameras of the day to take a timed series of images of the horse at different phases of the gait.

      • Muybridge put together a system where the camera’s shutters would be triggered by a thread that the horse would run through. Muybridge was thus able to capture many multiple frames of the running horse, which he would then review sequentially. By redefining the way existing tools operated, Muybridge created a new media format.

      • When reviewing the results of his line of cameras he saw the need to improve the shutter speeds and film sensitivity to light in order to clearly capture his equine subject in motion. In effect, Muybridge had to improve existing technologies to support this new media format.

      • To show the horse in motion Muybridge needed to play each of his pictures in rapid succession. He invented a contraption he called a ‘zoopraxiscope’ which is generally held out as the first example of a movie projector. Not only did he create a new media format and set about improving existing technologies to support the format, he developed a new presentation method to display the new media format.

      What makes this slice of history relevant to the concept of data being a store of exploitable value becomes apparent when we look at all that went into that single frame. The steps to get from observation to full-blown discovery did not exist at the time, so Muybridge had to create concepts, prototypes, do tests, measure results, and make adjustments.

      Muybridge’s efforts were focused on that single frame showing the airborne horse. All of the effort and innovation that went into that single frame resulted in success for the Governor, but the byproducts of Muybridge’s efforts have changed the world. Muybridge must have been paid handsomely, right?

      Yes, and no: Muybridge did make a tidy sum for that one frame, but he ultimately failed to realize anything near the full value of all the advancements he made. In helping settle Stanford’s bet, Muybridge did more than produce a single image. He paved the way for large-scale motion-picture capture through his multi-camera set-up; he improved photography by facilitating faster shutter speeds and lower-light requirements; and he created a way to easily display a moving picture through the unfortunately named zoopraxiscope. In

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