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    Social Joy: A Quick, Easy Guide to Social Media for Writers, Artists, and Other Creatives Who Hate Marketing
    Social Joy: A Quick, Easy Guide to Social Media for Writers, Artists, and Other Creatives Who Hate Marketing
    Social Joy: A Quick, Easy Guide to Social Media for Writers, Artists, and Other Creatives Who Hate Marketing
    Ebook120 pages3 hours

    Social Joy: A Quick, Easy Guide to Social Media for Writers, Artists, and Other Creatives Who Hate Marketing

    By Josh Kilen

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    About this ebook

    Do you hate sales and marketing? If you're an artist or author, usually the answer is a resounding "Yes!" But, without marketing, how do you get the word out about your work? That's where Social Media comes in.

    Social Media can be the greatest, and yet the most confusing communication tool authors and artists will ever use. With this guide you will understand:

    - What Social Media is and why it's important

    - Which Social Media platforms will make you the most successful immediately

    - Four secret tools that will unlock your customer's minds

    - Advanced keys to Social Media and business prosperity

    - What to do if your efforts don't seem to yield results

    - The power of true fans and how to find them

    If you've ever wanted to know how to use the remarkable power of Social Media in your own artistic enterprise, this is the book for you. You will learn how Social Media works, why it's crucial, and most importantly how to use the social web to increase your sales, finding those all important collectors and fans.

    LanguageEnglish
    PublisherCantonfield Publishing
    Release dateSep 7, 2014
    ISBN9781502208705
    Social Joy: A Quick, Easy Guide to Social Media for Writers, Artists, and Other Creatives Who Hate Marketing
    Author

    Josh Kilen

    Josh began writing books at age 8 and hasn't stopped telling stories. He has written more than 30 books across several genres, from children's books to business non-fiction.  

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      Book preview

      Social Joy - Josh Kilen

      Don’t know much about Social Media, you say?

      Most of us dislike selling things to people. There is something inherently dirty about selling, as though you’re trying to pull the wool over someone’s eyes. And yet, you’ve experienced the excitement and pride of someone choosing your painting, your jewelry, your book to purchase. They wanted your creation over all the others. So how do accomplish the joy of the purchase without the dirt of the sale? How do you reconcile the sales and marketing aspect of your business with the appreciation of the artforms you labor over? 

      If you’ve ever wondered how to free yourself from thatdirty sales feeling, then you’ll like this book.

      The beauty of Social Media is that you don’t have to sell or market anymore. You don’t have to cajole, manipulate, or coerce people to do things. All you have to do is be yourself – and start some conversations. No more used car salesman.

      The first step is to change the way you think about the what marketing and business mean. Marketing is cultivating quality relationships. Business is maintaining them. Don’t think of sales and marketing as gaining customers or generating leads. As an artistic entrepreneur, your whole focus should be the relationship with your customers. What can you do for them – not what can you get from them. If you agree with this philosophy you should keep reading.

      A few notes about the structure of this book.

      To get a glimpse of the future, we’re told to study the past. The first thing we’ll delve into is some of the background about Social Media and the Internet. In doing so we will lay the groundwork for a solid grasp of Social Media communication. The Internet was birthed in the kind of communication style that is exactly opposite of what sales people and marketers have always done. That communication style grew into many of the platforms, websites, and tools that make Social Media such a powerful way to connect with people. We will explore some of the main uses for this communication and how it has evolved. 

      Once we understand the history and the tools that it gives us to use now, we’ll look into some of the more technical aspects of Social Media. You’ll learn what works and why, how to use the most important platforms, and the little details and insider tips that make the difference between success and obscurity.

      Finally, we’ll put it all together. You’ll receive a template for your Social Media interactions and a step by step guide for connecting with your audience. Also, we’ll answer the important question, What Do I Do If Nothing is Working???

      Don’t panic. Social Media is not as complicated as it appears. Even better, it is a valuable tool to connect you with the right customers. The ones who buy, not just look! You are on your way to having a larger audience, connecting more deeply with people that care passionately about what you do, and actually having fun with your marketing.

      The first step is identifying exactly what Social Media is and what it’s not.

      An Artist’s View of Social Media

      (Some History and an Overview of the Tools Available)

      There are thousands of definitions for social media, most of them silly or ridiculous. Social Media is not new marketing or a grand savior for your business. It is not the missing ingredient in your marketing mix or the best way to build an audience. Social Media cannot solve all of your problems.

      What it can do is help you connect with real people in an easy and fun way.

      In order to appreciate Social Media and how to use them as tools for conversation, you have to understand the essential core of marketing and business. Those are the ideas I will teach you. When you understand the basis of why Social media works the way it does, and how people really want to be talked to, you will have no problem using social media.

      It’s Vital To Understand The Beginnings

      To fully understand how social media works and why it’s so effective we have to travel back to the dawn of the internet. Throughout the 70’s and 80’s, the internet was simply a way for various research institutions and government agencies to share information and collaborate.

      In other words, it started out as a way for people to connect with one another.

      Since then, the internet really hasn’t changed much. Some might argue that it has never changes. People have always used it to communicate. From the old days of bulletin board services to the modern use of Facebook, internet users have found a way to share ideas, to complain, to joke, and to connect. It’s not the internet that has changed, it’s the communication capabilities that have evolved. That’s the key to everything.

      When the world wide web (where the ‘www’ in urls comes from) began in the 90’s, all but a few individuals were confused about its potential. Those who understood what was happening began to push in the direction of more connection and better sharing. Since then the Internet has grown from a random collection of websites into highly intricate and sophisticated way to share and receive information.

      Today when we think of the web, we don’t consciously think about what we are doing. Whether it’s updating a status post, tweeting, uploading a video or picture, or commenting on a blog, it has become as natural as reading and writing or breathing. If we stop and think about it, what we’re accomplishing is pretty amazing. We are communicating and connecting, just as if we are in the room with someone.

      Social Media is controls the web, or at least the biggest part of it, and represents the next stage in this continuing evolution.

      Social Media is All About Connection

      The idea of Social Media as a connection tool can’t be overstressed. So many of the frustrations about the web come from not understanding this principle.

      The web, and now Social Media by extension, is based on the idea of pulling people into conversations. This is a more passive way of communicating, since you have to wait for your listener to take notice and hopefully respond. A profound lack of control is a perceived drawback in this way of communicating.

      People, though, seem to prefer it to the other way; broadcasting.

      Social Media are not for broadcasting.

      I will repeat, Social Media are not for broadcasting.

      If that doesn’t mean anything to you or make you feel better, it should. It means that you don’t have to try to manipulate people in order to ask them to buy your art.

      In fact, you won’t find major success with Social Media if you only talk about you or what you do. That’s why it helps to think of Social Media as a conversation, the point of which is to connect with people. Most of all, just don’t be that guy...

      Don’t Be That Guy?

      I’m telling you this for your own good. If you refuse to listen and push your agenda without thought to building relationships through conversation then what I have to say in this book is worthless to you. The person who only talks about himself or herself will fail miserably in this new social world.

      Think of it like this: do you have a friend who doesn’t listen to you? Who only talks about himself or herself, all the time? If you don’t have a friend like this (although acquaintance might be a better descriptor, why cheapen the value of friendship), think of a character on TV or in a movie. You know the one, the snobby guy at a party or the drunk socialite who could obviously care less what you have to say.

      If you insist on pushing your agenda, that’s you.

      And everyone hates you.

      Secretly of course, they won’t tell you to your face. But in the world of Social Media they can easily and sometimes covertly, turn you off. Then, all of your carefully crafted sales pitches, those marketing messages you took hours creating, all go into the void. You’re being a bully. Instead of beating you up, arguing, telling you to stop, your potential listeners will do something even worse.

      They will ignore you.

      This being a communication medium, that’s the last thing you want.

      I bring this up as a lesson, and because I see it practiced on every Social Network. People think that if they simply shout loud enough, others will hear, be interested, and buy things. The sad thing is that sometimes it works but it’s no way to build strong, long lasting relationships.

      There’s a Better Way

      Instead of shouting and bullying people, Social Media is designed to be passive and inviting. The nature of each new component within Social Media revolves around the idea that people will join the conversations they find interesting, relevant, or just simply cool.

      You don’t have to shout, you just need to understand what the nature of the system is.

      The opposite of being that guy is being the this guy (as in ‘You have

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