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    Brainstorming and Beyond: A User-Centered Design Method
    Brainstorming and Beyond: A User-Centered Design Method
    Brainstorming and Beyond: A User-Centered Design Method
    Ebook135 pages1 hour

    Brainstorming and Beyond: A User-Centered Design Method

    By Chauncey Wilson

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    About this ebook

    Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.
    • Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support
    • Explores efficient processes for analyzing the value of ideas
    • Examines ways to generate visual as well as textual ideas
    LanguageEnglish
    PublisherElsevier Science
    Release dateJan 22, 2013
    ISBN9780124071667
    Brainstorming and Beyond: A User-Centered Design Method
    Author

    Chauncey Wilson

    Chauncey Wilson is a UX Architect with 40 years of experience in human factors, usability, and user experience design. He has published and presented widely at UXPA, STC, CHI, APA, and HFES conferences. The author has published several books and chapters on usability engineering, brainstorming, surveys, victimization, and inspection methods. He has worked in small and large firms, started teams, consulted for a large firm, and consulted as a lone consultant. He enjoys the role of mentor and always tries to highlight the pros and cons of methods, principles, and processes. He is a member of the Skeptic’s society and enjoys the role of “Chief Skeptic.” Chauncey does not believe in magic numbers, miracle methods, or methodolotry.

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      Book preview

      Brainstorming and Beyond - Chauncey Wilson

      1

      Brainstorming

      1.1 Overview of Brainstorming

      1.2 When Should You Use Brainstorming?

      1.2.1 Strengths

      1.2.2 Weaknesses

      1.3 Procedures and Practical Advice on Brainstorming

      1.3.1 Planning the Brainstorming Session

      1.3.2 Conducting a Brainstorming Session

      1.3.3 After the Brainstorming Session

      1.4 Variations and Extensions to Brainstorming

      1.4.1 Buzz Sessions (Also Known as the Philips 66 Technique)

      1.4.2 Free Listing

      1.4.3 The Nominal Group Technique

      1.4.4 Reserve (Negative) Brainstorming

      1.4.5 Delphi Method

      1.4.6 Remote Brainstorming

      1.5 Major Issues in the Use of Brainstorming

      1.5.1 What Is Quality in Brainstorming?

      1.5.2 How Many Participants Should I Have in Brainstorming Sessions?

      1.5.3 Social Issues that could Affect Idea Generation in Group Brainstorming

      1.6 Data Analysis

      1.6.1 Types of Data

      1.6.2 Analysis Techniques

      1.7 What Do You Need for Brainstorming?

      1.7.1 Personnel, Participants, and Training

      1.7.2 Hardware and Software

      1.7.3 Documents and Materials

      Recommended Readings

      References

      Alternate names: Brainstorming, creative thinking, group brainstorming, group ideation, interactive brainstorming.

      Related methods: Affinity diagramming, braindrawing, brainwriting, buzz group, Delphi technique, individual brainstorming, KJ method, metaphor brainstorming, nominal group technique, remote brainstorming, unstructured brainstorming, and visual brainstorming.

      1.1 Overview of Brainstorming

      Brainstorming is an individual or group method for generating ideas, increasing creative efficacy, or finding solutions to problems. This chapter focuses on group brainstorming where participants generate ideas on a particular topic or problem in a nonjudgmental environment following a set of ground rules about appropriate behaviors. Table 1.1 is a method scorecard that highlights the relative investment needed to conduct a group brainstorming session and when brainstorming is most

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