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Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library
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About this ebook
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.
- Step-by-step guidelines
- How to instructions
- Clear, concise information
Author
Loreen Phillips
Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.
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Cruise to Success - Loreen Phillips
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