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How To Start A Record Label Online: Music Business
How To Start A Record Label Online: Music Business
How To Start A Record Label Online: Music Business
Ebook81 pages55 minutes

How To Start A Record Label Online: Music Business

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About this ebook

NEW Edition April 2023 - How to Start a Record Label Online

For indie musical artists of every kind, there's nothing quite the same as the allure of artistic control. Music labels are notoriously tight-fisted and controlling. They can keep you from enjoying creative freedom, to say nothing of how they can impinge upon your ability to claim royalties and make money off your music. Indie labels allow artists the artistic control, freedom, and dignity they deserve.

 

Thankfully, creating and releasing your music label online has never been easier, and with this guide to how to start a record label, you can:

 

Develop Your Label's Concept and Identity

 

Even before you post material for your record label online, you must have a record label. That means developing a clear concept for your label's identity, the type of music you wish to produce, and your target audience.

 

In this book, you'll learn how to nail the basics of indie record label development and branding and score hits when you post things online. Vital online music business branding tips include:

  • Think about what makes your label unique. Why should someone choose to support your label? What type of art do you make, or what stances do you take that music fans cannot get with other labels, indie or otherwise?
  • What type of musical genres are you targeting? Taylor Swift's audience is very different from Kanye West's.
  • Buzz is key. Whatever you think about either in their long-standing feud, its very existence has fueled their popularity with fans and their status within their genres even further. While you may not want to strike such a feuding tone, most attention is good attention, and audiences love a bit of juicy drama.
  • What they love even more, though, is relatability. What truly makes an artist or label last is not getting first-time buyers but loyal, regular followers who come back, buy, and support them time after time. This is a massive aspect of the music industry, and this book can teach you how to craft an image and concept with broad appeal while still feeling authentic and relatable.

Develop an Online Presence

The revolution may be televised, and it will be Tweeted. An effective online presence is essential for music labels, especially indie online labels.

Among music industry books, this is one of the best when it comes to analyzing strategies for developing and increasing your online presence, such as:

  • SEO strategies for indie music labels to attract views and clicks
  • How to convert those clicks into sales
  • The ins and outs of online distribution
  • Effective social media music label marketing strategies
  • How to build a loyal social media following
  • The metrics to pay attention to measure and boost online exposure
  • How to translate an online presence into real-world success

You're online right now.  And so is your future

 

The dream of owning your indie music label is closer than ever. With this guide to indie label creation, you can create the next great music sensation online in a more innovative, savvier way.

LanguageEnglish
Release dateOct 20, 2014
ISBN9781502290465
How To Start A Record Label Online: Music Business
Author

Thomas Ferriere

Music industry professional, former radio producer, music producer, music publisher, sound engineer, DJ, and instructor. Granted permanent member by SACEM in 2014 for accomplishment in the music industry. I also hold a master's certificate in the music business at the Berklee College Of Music. During my career, I launched many music ventures and started to teach online. I am Co-founder and CEO of a successful marketing agency in Pasadena, CA.

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    Too much generic material found everywhere on the internet with just one Google search action. Waste of time to read it. Seems like it's mostly meant to promote courses by the reader and affiliate links.

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How To Start A Record Label Online - Thomas Ferriere

Start an Online Record label

Steps, Insights, and Strategies

https://thomasferriere.com

© Copyright 2014 by Music Marketing Rescue. All rights reserved.

THIS DOCUMENT IS GEARED towards providing exact and reliable information regarding the topic and issue covered. The publication is sold because the publisher is not required to render accounting, officially permitted, or otherwise qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

- From a Declaration of Principles, which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

It is not legal to reproduce, duplicate, or transmit any part of this document electronically or in printed format. Recording this publication is strictly prohibited, and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal obligation or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is solely offered for informational purposes and is universal. The presentation of the data is without a contract or any guarantee assurance.

The trademarks used are without any consent, and the trademark publication is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and owned by the owners, not affiliated with this document.

Table of Contents

Start an Online Record label

Table of Contents

Introduction

Chapter 1

setting up the business

Home base vs. office rent

Business form; LLC or DBA

Sound recording copyright

Create a Website for Indie Record Label

How Record Labels Get Music Royalties with SoundExchange

Chapter 2

Seeking for artists

Where to look for artists

Preparing contracts

Sign contract online

Chapter 3

Make the Record

Recording Funds

Funding the Recording with Crowdfunding

Outsourcing mastering online

CD artwork

Photo shooting

Chapter 4

Distribution

Online Distribution

TuneCore

Cdbaby

Bandcamp

Distrokid:

How NFTs Are Revolutionizing Online Record Labels

Publishing an NFT on OpenSea

Chapter 5

14 Music Marketing Tips For Indie Record Labels

1. Build a Brand

2. Understand Your Audience

3. Use Email Marketing

4. Take Advantage of Social Media Marketing

5. Set (and Stick to) a Release Schedule

6. Focus on Quality

7. Develop an Offline Ground Game

8. Harness YouTube and the Power of Music Videos

9. Get a Little Help from the Right Friends

10. Press release

11. Electronic Press Kit  and One Sheet

12. Blogs review

13. SoundCloud

Chapter 6

Merchandising

Types of merchandise

Sell merch online

Sell merch on live touring.

Chapter 7

Create a Star

Make the buzz online.

How to Build a Faithful Fanbase for Indie Record Label

Conclusion

Introduction

I

want to thank you and congratulate you for buying this gig, Start a record label online.

The music industry ." at a crossroads. On the one hand, with new mediums challenging their monopoly, major music labels aren’t what they once were. On the other hand, the rise of iTunes, YouTube, Amazon Music, SoundCloud, and other digital media-sharing mediums characterize the new music industry, helping more people get their music out unimpeded by the record industry.

Between those two extremes lie indie labels. The technology and means for creating your indie label are more affordable and accessible than ever before. Add to that the aura of true artistry and the allure of being your own boss, It should come as no surprise that indie

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