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    Copywriting and the Unique Selling Proposition
    Copywriting and the Unique Selling Proposition
    Copywriting and the Unique Selling Proposition
    Ebook45 pages38 minutes

    Copywriting and the Unique Selling Proposition

    By Mike Swedenberg

    4.5/5

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    About this ebook

    For the intermediate to advanced advertising copywriter. These techniques are controversial.
    A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.
    Topics include:
    What is Copywriting
    Duties of a Copywriter
    Institutional Advertising
    Advertising is Like Sales, Everyone Thinks They Can Do it
    Unique Selling Proposition
    Me Too Products
    Feature vs Benefits
    The Parts of an Ad
    Writing A Headline
    Subheads
    Writing Bodycopy
    Taglines

    LanguageEnglish
    PublisherMike Swedenberg
    Release dateOct 30, 2014
    ISBN9781311503718
    Copywriting and the Unique Selling Proposition
    Author

    Mike Swedenberg

    Mike Swedenberg saw a need to assemble a study guide to help those persons wishing to immigrate to the United States whose second language is English. This study guide is annotated with the names of current Representatives that all applicants must know. The list is current for State Governors, US Senators and US Congressmen. This list will be updated at each election cycle.Mike has authored two novels, A New York Wedding and the Bully Boss along with books on Advertising Copywriting and Salesmanship.Mike teaches publishing courses at Queensborough Community College in New York, studies classical oil painting at the Long Island Academy of Fine Art and is an avid photographer.Other books by MikeA New York Wedding – a novelBully Boss – a novelThe Road Warrior a sales manualAdvertising Copywriting and the Unique Selling PropositionSam ChinkesSound Advertising, Las Vegas

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    • 5/5
      Insightful, concise, and to the point. No fillers. No fluff. Even business advice.

    Book preview

    Copywriting and the Unique Selling Proposition - Mike Swedenberg

    Copywriting

    and the Unique Selling Proposition

    By Mike Swedenberg

    Michael.Swedenberg@gmail.com

    People will actually think you’re smart and will pay you money to write words.

    All Rights Reserved. Copyright © 2014 James Michael Swedenberg

    Published at Smashwords.com

    This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com

    and purchase your own copy. Thank you for respecting the hard work.

    No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means, graphic, electronic or mechanical, including photocopying, recording, taping, Web distribution or information storage retrieval systems

    without the written permission of: James Michael Swedenberg.

    For permission to use material from this product, submit your request to Michael.Swedenberg@gmail.com

    All characters appearing in this work are fictitious. Any resemblance to real persons,

    living or dead is purely coincidental.

    TRADEMARK INFORMATION

    All trademarks, trade names, or logos mentioned or used in this publication

    are the property of their respective owners.

    Cover Design by

    Mike Swedenberg

    Advertising Copywriting

    And the Unique Selling Proposition

    Mike Swedenberg

    Michael.Swedenberg@gmail.com

    To my Copywriting instructors at the School of Visual Arts back in the 1970s. Ken Chariff and Jay Wolf, you dumbed down the Unique Selling Proposition enough for me to understand. Your class, How to Write an Ad and How to make it Better influenced my creative a sales career in a way you could never imagine.

    To Boopa, as always, my rock and inspiration.

    If there is no USP – make one up.

    - From the Greatest Quotes of Mike Swedenberg

    Table of Contents

    What is Copywriting

    Duties of a Copywriter

    Divorce yourself from your work.

    Institutional Advertising

    Advertising is Like Sales, Everyone Thinks They Can Do it

    Unique Selling Proposition

    Me Too Products

    Feature vs Benefits

    The Parts of an Ad

    Writing A Headline

    Subheads

    Writing Bodycopy

    Taglines

    What is Copywriting

    Copywriting is the art of writing words for advertising and marketing. It includes the Concept, Headline and body copy, (the words in an ad that explains the product or service.) Copywriting is used to promote an idea, product, person, business or opinion. The reader of the ad should be motivated to purchase the product or called to action as in political ads that sway voters to cast a ballot for a particular candidate.

    There is no license required to be a copywriter, but you can study to be one. I got my basic training at The School of Visual Arts in Manhattan and my advanced degree on the front

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