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    Quick Guide to Networking, Social Media and Social Capital
    Quick Guide to Networking, Social Media and Social Capital
    Quick Guide to Networking, Social Media and Social Capital
    Ebook101 pages1 hour

    Quick Guide to Networking, Social Media and Social Capital

    By Liz Broomfield

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    About this ebook

    Worried about networking, confused about how to use social media, not sure if it's all worth it anyway? Looking for someone to explain it all in simple terms and help you decide how to use it all to benefit your business? Running a business but not engaged with social media? Want to find out whether there's any point in starting a blog about your business?

    This quick guide takes you through the basics of using social media, launching yourself into the world of networking and benefiting from the social capital you develop, in an easy-to-use guide backed up by free examples, screenshots and step-by-step instructions on my blog.

    LanguageEnglish
    PublisherLiz Broomfield
    Release dateOct 30, 2014
    ISBN9781311614469
    Quick Guide to Networking, Social Media and Social Capital
    Author

    Liz Broomfield

    I'm a self-employed editor, proofreader, localiser and transcriber (who happens to have fought high cholesterol and won) and I'm passionate about sharing the lessons I've learned along the way to help other people. My books use my own personal experience to show you how you can achieve similar results. No gimmicks, nothing to download or buy (except for the books), no schemes to join, just good, old-fashioned common sense. I tell you exactly what I did, and share my experiences, good and bad, and I try to provide some useful resources, too, where you can find more information. I hope you enjoy reading my books. As an independent author, I don't have a huge marketing machine behind me. So if you read and like one of my books, please consider submitting a review, and sharing your purchase on your social networks - thank you!

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      Book preview

      Quick Guide to Networking, Social Media and Social Capital - Liz Broomfield

      Quick guide to networking, social media and social capital

      © Liz Broomfield 2014

      Information in this book is drawn together from information first published on my blog at www.libroediting.com. Visit the blog for more careers advice and other information.

      Introduction

      Welcome to this guide to networking, social media and social capital!

      Why have I put these three topics together? Because social media networks and the physical networks inherent in networking groups are very similar and can all do the same thing: raise your social capital, which is something you can bank and ‘spend’ when you need publicity, favours or promotion.

      But it’s not all a one-way street, standing around shouting about your business and demanding that other people do that, too. I firmly believe that social media and networking are all about sharing, about helping other people, about putting people together, introducing people who might never have met before, and as a side effect, possibly finding that people help you, too.

      All a bit corporate sounding and scary for you? Networking, both in the flesh and via social media platforms like Twitter, Facebook, LinkedIn and Google+, doesn’t have to be all business and no fun – and it certainly doesn’t have to be suited, booted, covered in make-up or sporting a club tie. The important thing is to choose to interact with the groups and people who suit you, who are like you, who are in the same line of business and who can act as a mutual support team.

      In this guide, I’m going to:

      Show you how networking does NOT have to be scary, with some tips and hints to help you relax and even enjoy yourself!

      Explain what social media is and how you can use the most common platforms to make friends and contacts, get exposure for your business and, most importantly, go about things in the right (and polite) way

      Tell you a little bit about blogging and how that can work to link your social media platforms and share your (and others’) messages

      Explain what social capital is, how you build it and how you can take advantage of it

      Why you should buy this book

      You should buy this book if you want to find out more about using social media and physical networks to grow your influence and business.

      Why you shouldn’t buy this book

      If you’re looking for a more general book on growing your business, you would do better to have a look at my other business books: find out more at www.lizbroomfieldbooks.com.

      If you already have my second business book, "Running a Successful Business After the Start-up Phase, or my business omnibus, Your Guide to Starting and Running your Business", then lots of the information in this quick guide is covered there. I don’t want to rip you off, so if you’ve already bought this book expecting a lot of new material, please feel free to return it to Amazon for a refund.

      Although I give you lots of hints on networking and marketing, if you’re looking for a book about network marketing (think Amway and Forever Living) this one is not specifically on that topic; such companies have particular ways of operating and are not what I’m talking about here.

      Now we’ve got that straight, let’s look at how to use this guide!

      How to use this guide

      Many people still read e-books like this one on their Kindle. To make it as easy to read as possible, I’ve not included images, screenshots and diagrams.

      What I have done is included links to FREE resources on my blog. There is no sign-up needed, I’m not going to harvest your email address, and you’re not going to find yourself signed up to a newsletter you can’t escape.

      The posts I link to at the start of each section have screenshots and detailed step-by-step instructions for setting up and working with the platforms and programs I talk about in this guide. Do take advantage of these and click through where I alert you that there’s a link, or make a note of the URL if you’re not on Wi-Fi at the time.

      There’s also a resource guide at the end of this book with the full URLs for all of the resources I mention in the text.

      If you want to find all of my social media resources in one place, pop over to my blog resource guide at http://libroediting.com/blog/students-small-businesses-word-users/ for more screenshots and diagrams than you could ever need!

      I hope you enjoy this short guide. You can read it straight through or pick out the sections that are most useful to you. Don’t forget to look at the free online resources too!

      Acknowledgements

      Many thanks to Linda Bates for beta reading, Catherine Fitzsimons for editing and my husband, Matthew Dexter, for letting me create social media profiles in his name and for all the cups of tea.

      Networking

      Physical networking, where you walk into a room full of people and chat to them about business (tea, cats, clothes …) is something people are always pushing at you when you’re new to business. It can be a bit scary, but here’s the thing: pretty everyone will say they dislike it and are scared of it.

      It can’t be that bad, can it? No. I’m what’s called an introvert (I gain my strength and energy from time spent alone rather than from time spent with people) and I can be quite shy, but there’s a lot to be said for giving it a go (a few times) even if you only pop in to an event for 10 minutes and promise yourself you can run away after that.

      Here are my tips on Networking for Newbies and some

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