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    The Easy Guide to SEO
    The Easy Guide to SEO
    The Easy Guide to SEO
    Ebook30 pages29 minutes

    The Easy Guide to SEO

    By Delano Alexander

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    About this ebook

    An easy, quick starter guide for anyone who needs to understand Search Engine Optimization and how to do it with out spending a ton of money. This book provides all the information you need to began getting your website SEO ready. It touches on everything from design to back linking for optimal SEO.

    LanguageEnglish
    PublisherDelano Alexander
    Release dateNov 14, 2014
    ISBN9781310046483
    The Easy Guide to SEO
    Author

    Delano Alexander

    Delano Alexander has a degree in Media & Communications from the University of KwaZulu Natal in South Africa. He has worked for some of the biggest companies in the world including Adidas, Levis & Virgin Active. Currently he is a online media consultant assisting business around the world.

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      Book preview

      The Easy Guide to SEO - Delano Alexander

      The Easy Guide to SEO

      By Delano Alexander

      Copyright 2014 Delano Alexander

      Smashwords Edition

      Table of Contents

      Search Engines

      Popular Search Engines

      How do search engines help you reach your target audience?

      What is Search Engine Optimization?

      SEO Web Design

      Domain Name

      Content

      Keyword Selection

      Web Page Construction Terms

      How to Place Keywords

      Analytics

      Final Words

      Search Engines

      The internet is loaded with millions of websites and tons of information. So creating a new website and getting a prominent place on the internet market is quite difficult and without using appropriate techniques your website will stand nowhere amongst the competition.

      If you have a website and you want to make money from it, then what do you need to do? The answer is simple you need to generate traffic to your website and in order to generate traffic; you need to make your website visible for the users. Unfortunately, creating a website is not enough; you have to take certain steps to make your website prominent and accessible to potential users. The most common and the most important way a user reaches your website is through a search engine.

      Search engines may not be of much importance for established websites and household names. But most websites receive a significant amount of traffic from search engines. If you want to sell your product or increase your viewership, then you want your web page to rank high in search engine results. In fact, you always want your web page to appear on the number one spot of the first page. The first page is the place where every user lands, looks at and clicks on.

      What is a search engine?             

      A search engine is a program that contains a database covering millions of websites. When users enter words, terms or phrases in the search window, the program matches those words with the entries found in the database and come up with the most relevant results (the entries are comprised of title, headings, keywords and the content on the pages). Basically, search engines go to web pages and index them by using Spiders or

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