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    Understanding Big Data: A Beginners Guide to Data Science & the Business Applications
    Understanding Big Data: A Beginners Guide to Data Science & the Business Applications
    Understanding Big Data: A Beginners Guide to Data Science & the Business Applications
    Ebook76 pages54 minutes

    Understanding Big Data: A Beginners Guide to Data Science & the Business Applications

    By Eileen McNulty-Holmes

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    About this ebook

    "Big data" may be the biggest buzzword of our time. Many talk about how big data could revolutionise industries, make profit margins soar, and lead to some of the greatest scientific advancements of our time. But when it comes to the details of how to implement a big data strategy, or why data science has become such an innovative field, it's not so clear.

    The founders of Dataconomy viewed the root cause of the disconnect between the hype and the innovation as a rift between the business and data science communities. It is undisputed that data scientists have produce staggering innovations and will continue to do so, but there is a fundamental gap between these data scientists and the business world they so often aim to enrich.

    It was with this quandary in mind that Dataconomy began. Formed to fortify the lines of communication between the realms of data science and business, our stories focus around the way in which data of all kinds is shaping our modern consciousness- from how our information is being shared, to how it's touching our experiences as retail consumers, hospital patients and citizens within urban environments.

    It's a fascinating and broad scope, and an area in which we are keen to share our knowledge and experience with a wider audience looking to understand the big data space. In this ebook, we've gathered together a comprehensive field guide to data science terms, technologies and applications for the uninitated. We will walk through the developments in data science that's made is such an fascinating and ubiquitous field, the latest technologies that made it possible, and use cases from household names that show data science at work on a granular level within industry. If you reach the end of the book and want to learn more, Dataconomy.com is updated daily with the latest data science news, stories and expert opinion, from international leaders around the globe.

    LanguageEnglish
    PublisherEileen McNulty-Holmes
    Release dateDec 2, 2014
    ISBN9781311106070
    Understanding Big Data: A Beginners Guide to Data Science & the Business Applications
    Author

    Eileen McNulty-Holmes

    "Big data" may be the biggest buzzword of our time. Many talk about how big data could revolutionise industries, make profit margins soar, and lead to some of the greatest scientific advancements of our time. But when it comes to the details of how to implement a big data strategy, or why data science has become such an innovative field, it's not so clear.The founders of Dataconomy viewed the root cause of the disconnect between the hype and the innovation as a rift between the business and data science communities. It is undisputed that data scientists have produce staggering innovations and will continue to do so, but there is a fundamental gap between these data scientists and the business world they so often aim to enrich.It was with this quandary in mind that Dataconomy began. Formed to fortify the lines of communication between the realms of data science and business, our stories focus around the way in which data of all kinds is shaping our modern consciousness- from how our information is being shared, to how it's touching our experiences as retail consumers, hospital patients and citizens within urban environments.It's a fascinating and broad scope, and an area in which we are keen to share our knowledge and experience with a wider audience looking to understand the big data space. In this ebook, we've gathered together a comprehensive field guide to data science terms, technologies and applications for the uninitated. We will walk through the developments in data science that's made is such an fascinating and ubiquitous field, the latest technologies that made it possible, and use cases from household names that show data science at work on a granular level within industry. If you reach the end of the book and want to learn more, Dataconomy.com is updated daily with the latest data science news, stories and expert opinion, from international leaders around the globe.

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      Book preview

      Understanding Big Data - Eileen McNulty-Holmes

      Understanding Big Data

      Published by Dataconomy Media GmbH at Smashwords

      Copyright Dataconomy Media GmbH, 2014

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favorite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.

      Contents

      Introduction

      Understanding Big Data

      1. What is Big Data?

      2. Infrastructure; The Technologies that Are Changing How We Think About Data

      3. Analytics- Finding the Signal in the Noise

      4. Cross Infrastructure and Analytics- What the IT Juggernauts Contribute to the Big Data Ecosystem

      5. Open Source- How Much Can We Actually Get for Free?

      6. Machine Learning - The Next Frontier of Big Data

      Uses Cases

      7. Database Technologies- How Moving Beyond Relational Models Can Unlock Your Data

      8. How Big Data Brought Ford Back from the Brink

      9. The First Prime Minister to Use Big Data

      10. Spotify Is Using Deep Learning to Recommend Songs You’ll Love But Never Knew Existed

      11. Supermarket Tesco Pioneers Big Data

      12.How Netflix is Using Data to Improve Quality of Experience

      Introduction

      Big data may be the biggest buzzword of our time. Many talk about how big data could revolutionise industries, make profit margins soar, and lead to some of the greatest scientific advancements of our time. But when it comes to the details of how to implement a big data strategy, or why data science has become such an innovative field, it's not so clear.

      The founders of Dataconomy viewed the root cause of the disconnect between the hype and the innovation as a rift between the business and data science communities. It is undisputed that data scientists have produce staggering innovations and will continue to do so, but there is a fundamental gap between these data scientists and the business world they so often aim to enrich.

      It was with this quandary in mind that Dataconomy began. Formed to fortify the lines of communication between the realms of data science and business, our stories focus around the way in which data of all kinds is shaping our modern consciousness- from how our information is being shared, to how it's touching our experiences as retail consumers, hospital patients and citizens within urban environments.

      It's a fascinating and broad scope, and an area in which we are keen to share our knowledge and experience with a wider audience looking to understand the big data space. In this ebook, we've gathered together a comprehensive field guide to data science terms, technologies and applications for the uninitated. We will walk through the developments in data science that's made is such an fascinating and ubiquitous field, the latest technologies that made it possible, and use cases from household names that show data science at work on a granular level within industry. If you reach the end of the book and want to learn more, Dataconomy.com is updated daily with the latest data science news, stories and expert opinion, from international leaders around the globe.

      Chapter One; What is Big Data?

      By now, it’s almost impossible to not have heard the term Big Data- a cursory glance at Google Trends will show how the term has exploded over the past few years, and become unavoidably ubiquitous in public consciousness. But what you may have managed to avoid is gaining a thorough understanding what Big Data actually

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