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    eBay Business All You Need to Know to Be Successful Selling on eBay
    eBay Business All You Need to Know to Be Successful Selling on eBay
    eBay Business All You Need to Know to Be Successful Selling on eBay
    Ebook160 pages2 hours

    eBay Business All You Need to Know to Be Successful Selling on eBay

    By Nick Vulich

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    About this ebook

    Do you want to make more money selling on eBay

    eBay Business discusses the new eBay Seller Standards and how they affect you. It covers the problems online sellers encounter choosing which products to sell, how to keep accurate records, and how to ship items inexpensively and efficiently.

    Learn how to -

    1. Plan for success
    2. Choose a niche
    3. Ship like a pro
    4. Sell international
    5. Track your income and expenses 

    Whether you're new to ebay, or an experienced seller eBay Business contains information you can use today to start and grow your eBay business.

    LanguageEnglish
    PublisherNick Vulich
    Release dateDec 15, 2014
    ISBN9781502226150
    eBay Business All You Need to Know to Be Successful Selling on eBay

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      Book preview

      eBay Business All You Need to Know to Be Successful Selling on eBay - Nick Vulich

      eBay Business

      All You Need to Know to Be Successful Selling on eBay

      Copyright © 2014 by Nick Vulich

      Want to know about Nick’s new book releases? Join our mailing list.

      Interested in being notified when Nick releases his next book? Click here to join our mailing list. We promise not to send any spam, or unwanted emails, the only thing you will receive is news about Nick’s new book releases.

      Publishers Disclaimer:

      This book is available on other channels as eBay 2015. If you own it, or already ready have it, this is the basically the same book. This is a marketing test to see which title and cover sell best.

      ––––––––

      Cover illustration:

      Credit / Attribution - Print

      © Can Stock Photo Inc. / digitalstorm

      http://www.canstockphoto.com>(c) Can Stock Photo

      Cover design by Rroxx / Fiverr

      https://www.fiverr.com/rroxx/create-awesome-professional-ebook-cover-design?funnel=2014121400474649818862880

      Table of Contents

      Table of Contents

      Getting Started

      Seller Standards – Are You Meeting Them?

      Why listen to me?

      Make These Changes First

      Plan for Success

      Making a Plan

      Who are my customers, and why should they buy from me?

      Uncover Your Niche

      Ship Like a Pro

      Package Your Items Like a Pro

      Set Up Your Shipping Station

      Must Have Supplies

      Packaging Tips

      Do I Need to Offer Free Shipping?

      Setting Shipping Rates in eBay

      Printing Shipping Labels Using eBay & PayPal

      Do I Need Insurance?

      Using a Third Party Shipping Provider

      Sell International

      eBay Global Shipping Program

      Enable Items for International Shipping

      List Your Items on International Sites

      Open an International eBay Store

      eBay Apps to Grow Your Business

      Interview with Joseph Dattilo on International Shipping

      Customs Forms

      Know Your Numbers

      Getting Started with GoDaddy Bookkeeping

      Keeping Records the Old-fashioned Way

      What You Need to Know About Taxes

      Most Common Tax Deductions

      Business Permits, Licenses, and Such

      Choosing Your Business Structure

      Sell your Stuff Off of eBay

      Sell it on Amazon

      Sell it on Etsy

      Sell it on Fiverr

      Sell it on Your Personal Website

      Other eBay Alternatives

      Interview with Jason Bay of Bonanza

      Read These Books Next

      Books by Nick Vulich

      Audio Books by Nick Vulich

      Getting Started

      The only thing that’s certain when you’re selling on eBay is change. Policies change at least twice a year, so do item categories.

      The newest elephant in the room is eBay’s announcement that both eBay and PayPal were hacked. Over one hundred million user ID’s are at risk. Every time user’s sign in they are reminded they need to change their passwords.  If they want to buy or sell anything they hit a brick wall until they change their password.

      For most people that’s a little scary. If you’re a worry wart it’s likely to send you scurrying to another site like Amazon, Etsy, or Bonanza.

      The real stickler is eBay’s not doing anything to make it better. They’re not doing anything to comfort buyers. They’re not telling buyers or sellers here’s what we did to make buying and selling on eBay safer. Here’s what we did to safeguard your financial information with PayPal.

      The other big hurt for eBay sellers is Life Lock. They’re all over the airwaves advertising—Hey! Look what happened to eBay and PayPal. You’re at risk, but not to worry, we’re here to help you. That’s what sellers need eBay to do. But, they’re not doing anything. eBay’s sitting there closed mouth, not saying anything about the breach, while our sales go to merchants on other sites.

      Why am I telling you this? because no one else will. They’re afraid you won’t buy their book if no one’s buying anything from you. I’m not going to lie to you.

      It sucks, but...

      If you’re already selling on eBay, odds are you’re already feeling the pain. If you’re new to eBay and reading this book for advice on getting started, keep in mind—selling on eBay doesn’t mean you aren’t going hit some icy patches now and then.

      Most books that talk about selling online paint this rosy picture telling potential sellers once you post your items for sale on eBay, you can spend the rest of your time lying around the house in your jammies or undies watching TV while the money rolls into your PayPal account 24 / 7.

      I wish I could tell you it was so, but that’d be a bit like tossing you under the bus.

      I will tell you that after you’ve been selling on eBay for a while it gets easier. You’ll make more sales, and many buyers will return to buy from you over and over again—if you give them good value for their money, and great customer service.

      Just keep in mind—it’s a roller coaster ride, no matter how long you’ve been selling on eBay. Sales vary by season. Normally the summer months—June through August are the slowest time, the Christmas season—November through January is traditionally the strongest selling period. Many eBay sellers earn fifty to seventy-five percent of their profit during the holiday season. Where your sales fall on the scale depends upon the types of products you sell.

      Ideally you’ll be able to develop a product mix that helps balance sales out so you don’t experience extreme seasonal fluctuations. It won’t happen magically though. It’s something you will have to plan for and work into your marketing mix.

      Sometimes you’ll have a situation where you’ve been selling the same product for five or ten years, and all of a sudden sales stop, and the market goes dead for what you’re selling. When this occurs you need to be able to assess the situation quickly and determine what happened. Did a new competitor come into the marketplace and undercut your prices? Was a new product released that makes yours obsolete? Are there too many sellers offering the same products that you’re selling?

      Whatever you do, you need to react quickly? Otherwise it’s like beating a dead horse. You’ll never get anywhere.

      Hopefully you’ve got a Plan B. And, that’s what this book is all about. We’re going to teach you about how to sell on eBay today—and tomorrow. To do that successfully you need to be able to move from Point A to Point B without tripping over your own feet.

      Keep in mind, nothing I’m going to teach you here is new. This book isn’t going to walk you through listing your items on eBay. There are plenty of other books that do a great job of that.

      You should also know I haven’t discovered any hidden secrets I’m going to share with you. Selling on eBay isn’t rocket science. It takes a lot of hard work, and some good old common sense.

      If you can execute in five key areas, you’ll have everything you need to succeed in online selling—today, tomorrow, and into the future.

      Plan for success

      Establish a Niche

      Ship like a pro

      Sell international

      Know your numbers

      Seller Standards – Are You Meeting Them?

      Beginning in August of 2014 eBay implemented a set of standards sellers are expected to maintain.

      The crazy part is sellers with five star feedback can be penalized or have their selling privileges restricted or revoked if they run afoul of certain standards.

      How can this be, you ask? Let’s examine a few examples.

      Many sellers offer their product line across multiple platforms. Some sellers use software or apps to sync all of their items, sales, inventory changes, etc. Other sellers attempt to go it alone and make the changes themselves.

      Suppose something goes wrong.

      You make an error, and forget to take an item down. Your automated app allows something to slide by. Now suppose an item sells, and you need to cancel the sale because you’re out of inventory.

      That’s a penalty shot under the terms of eBay’s new seller standards.

      Suppose a customer contacts you to say they don’t want to complete a transaction. If you initiate the return eBay considers it a seller issue and you are penalized with a seller defect. As a result of the new seller standards you are forced to choose between offering good customer service, or telling your customer, Sorry. I’d like to help, but you need to contact eBay to get the ball rolling.

      Think it can’t happen?

      About eight months ago I imported four thousand items from my Amazon store into my eBay store using an export service. Somehow they brought in hundreds of previously sold items, along with the current items in my Amazon store. I’ve been fighting to eliminate all the dead items since then, but in the meantime I’ve had to cancel eleven sales.

      eBay’s new seller standards don’t go into effect until August, but they reach back up to one year for data to enforce those standards. As a result, I’m in peril of losing my Top Rated Seller status or having my ability to sell on eBay restricted for infractions that happened well before the new policy went into effect.

      What makes it worse is I have nearly 19,000 positive feedbacks with no negative or neutral feedbacks. My DSR rating for the last ninety days is 5.0 out of 5.0. The only thing that’s changed is eBay has decided to evaluate sellers based upon different standards.

      It’s crazy, but true.

      Here’s the way eBay describes the new seller standards, Sellers who provide the great service that creates better shopping experiences and repeat sales stand to benefit from the update to seller performance standards.

      The first evaluation for sellers takes place on August 20, 2014. If you’ve completed more than 400 transactions in the last three month period, you are evaluated based on that three month period. If you completed fewer than 400 transactions in the past three months, you are evaluated based upon your sales for the previous twelve months.

      If you’re curious how you’re doing in meeting the new seller standards visit your seller dashboard. It shows trending data on how your performance stacks up.

      What this means is eBay no longer evaluates your performance based upon your four DSR ratings, instead they evaluate your performance based upon your defect ratio.

      Seller defects are defined by eBay as occurring in the following situations.

      A 1, 2, or 3 star rating on DSRs.

      A DSR of 1 for shipping time.

      Receiving negative or neutral feedback.

      A return with the reason listed item not as described.

      Having a buyer protection case opened for the reasons item not received or item not as described. (Buyer protection cases you settle, or that are settled in your favor do not count against you.)

      Seller cancelled transactions.

      To qualify for unrestricted sales on eBay sellers must maintain a defect ratio under five percent. To qualify for Top Rated Seller

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