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Quick Learn: Web/Online Marketing
Quick Learn: Web/Online Marketing
Quick Learn: Web/Online Marketing
Ebook42 pages27 minutes

Quick Learn: Web/Online Marketing

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About this ebook

"Quick Learn: Web/Online Marketing" covers the basics of marketing on the internet and provides a strong foundation to develop and implement ideas. The ebook offers handy tips, sample plans and guidance at your finger-tips in simple style through points, tables, facts and figures. It is your definitive easy-to-use guide to online marketing, shaping your ideas, informing your decisions and pointing you in the right direction. The book also provides a list of useful resources and tools that enrich your knowledge and understanding of web marketing.
LanguageEnglish
PublisherBookBaby
Release dateDec 20, 2014
ISBN9781483546926
Quick Learn: Web/Online Marketing

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    Book preview

    Quick Learn - Wize Publications

    Marketing

    What is Web Marketing?

    Web marketing or internet marketing is the ‘in thing’ today and with good reason. The internet enjoys excellent market penetration across the globe and is the perfect channel for communicating and interacting with people everywhere. When you make use of the internet and its many useful tools to promote your business/ product/service, you are essentially web marketing.

    Web Marketing is no longer merely a ‘desirable’ promotional tool but an entirely necessary one. That’s because more and more people are making use of the internet to do their pre- shopping research as well as the actual act of buying. What’s more, your buyers are heavily influenced by other denizens of the virtual world and they listen to what others have to say about a product or business before they decide to buy/use it. Making sure that the right kind of talk about your brand/ service/ product is making the rounds on virtual channels is critical for the success of your business.

    In short, effective web marketing will be a great boost to your business

    Why Web Marketing?

    Smart business owners across the world are increasing their focus on web marketing efforts. That’s because they stand to achieve several benefits such as:

    Increase visitor- to- customer conversions and enhance sales

    Improve brand recognition/ business visibility in the marketplace

    Get a better understanding of the customer base

    Assess market trends

    Engage customers at a deeper level

    Maintain an effective, easy and swift communication channel with customers

    Canvass audiences in geographical areas that are physically inaccessible

    Focus marketing efforts on specific sections/segments of the

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