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    Star Power: Using Celebrities for Interviews & Promotions
    Star Power: Using Celebrities for Interviews & Promotions
    Star Power: Using Celebrities for Interviews & Promotions
    Ebook34 pages42 minutes

    Star Power: Using Celebrities for Interviews & Promotions

    By Dr. Leland Benton

    ()

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    About this ebook

    Star Power - Using Celebrities for Interviews & Promotions: How to Use Celebrity Endorsements and Where to Find & Contact Celebrities is a business resource that completely outlines how to use celebrity endorsements, where to find celebrities, celebrity endorsements in general, celebrity endorsed products, what is celebrity endorsement, celebrities that endorse products, endorsements, celebrity juice, celebrity appearance fees and more. The author leaves no stone unturned and even discusses celebrity lookalikes, which effectively offer a great source of promotion at a fraction of the cost of using the actual or real celebrity. Written by one of the nation’s leading marketing experts, Dr. Leland Benton is the author of over two dozen marketing books and hundreds of marketing and advertising texts and articles. He is a best-selling Amazon author with over 200-books published on Amazon alone. You need to read this book.

    LanguageEnglish
    PublisherDr. Leland Benton
    Release dateFeb 11, 2015
    ISBN9781310355592
    Star Power: Using Celebrities for Interviews & Promotions
    Author

    Dr. Leland Benton

    Dr. Leland Benton is Director of Applied Web Info, a holding company for ePubWealth.com, a leading ePublisher company based in Utah. With over 21,000 resellers in over 22-countries, ePubWealth.com is a leader in ePublishing, book promotion, and ebook marketing. As the creator and author of "The ePubWealth Program," Leland teaches up-and-coming authors the ins-and-outs of today's ePublishing world. He has assisted hundreds of authors make it big in the ePublishing world. Leland also created a series of external book promotion programs and teaches authors how to promote their books using external marketing sources. Leland is also the Managing Director of Applied Mind Sciences, the company's mind research unit and Chief Forensics Investigator for the company's ForensicsNation unit. He is active in privacy rights through the company's PrivacyNations unit and is an expert in survival planning and disaster relief through the company's SurvivalNations unit. Leland resides in Southern Utah.

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      Book preview

      Star Power - Dr. Leland Benton

      Introduction – This Book is One of Many of the Perfect Business Resources I Offer

      Chapter 1 – Star Power Publicity:  The Power of Celebrity Endorsement

      Chapter 2 – Insider Secrets to Obtaining Celebrity Endorsements

      Chapter 3 – Where to Find Celebrity Contact Information

      Chapter 4 – Celebrity Look-Alikes

      Chapter 5 – Would a celebrity endorsement of a product influence your decision to purchase that product?

      Chapter 6 – Summary & Conclusion

      I Have a Special Gift for My Readers

      Meet the Author

      Star Power - Using Celebrities for Interviews & Promotions

      By Dr. Leland Benton

      ~~~

      Smashwords Edition

      Copyright © 2013 Dr. Leland Benton. All rights reserved.

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      The Truth Will Set You Free!

      Table of Contents

      DISCLAIMER AND TERMS OF USE AGREEMENT:

      Introduction – This Book is One of Many of the Perfect Business Resources I Offer

      Chapter 1 – Star Power Publicity:  The Power of Celebrity Endorsement

      Chapter 2 – Insider Secrets to Obtaining Celebrity Endorsements

      Chapter 3 – Where to Find Celebrity Contact Information

      Chapter 4 – Celebrity Look-Alikes

      Chapter 5 – Would a celebrity endorsement of a product influence your decision to purchase that product?

      Chapter 6 – Summary & Conclusion

      I Have a Special Gift for My Readers

      Meet the Author

      Introduction – This Book is One of Many of the Perfect Business Resources I Offer

      In writing this book, my goal is to provide a concise business resource for my reader as well as correct and pertinent information regarding celebrity endorsements. 

      There is a good deal of false information out there and information that is downright misleading.  Using celebrities for endorsements, interviews, etc. is something that needs to be well thought out including putting together a business plan-type document that outlines everything you need in order to succeed.

      I am the Editor-in-Chief of an international publishing house called ePubWealrh.com and although I know a good many celebrities by their first names, I very rarely engage them for my contract author’s books.  The reason being is that I look to see if the Star Power matches the cost.  In other words, am I going to sell enough books to pay for the celebrity endorsement and will this endorsement make a difference in my book sales.

      Every product is different because every product has a different price point and gross profit.  Books do not have high price points or gross profits so care is needed in evaluating a celebrity endorsement.

      I know it looks cool having a celebrity endorse your "stuff’ but looking at it purely from a business standpoint is necessary for profitability.

      This book is one in

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