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    Writing Quick Press Releases
    Writing Quick Press Releases
    Writing Quick Press Releases
    Ebook46 pages26 minutes

    Writing Quick Press Releases

    By Raouf Shabayek

    ()

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    About this ebook

    An event-management company was organizing an exhibition. Its marketing team sent out a press release about the show. Same day the press release was published, a major company sent a booking order for the next edition of the exhibition. Why? Because when they saw the printed press release in the newspaper, they knew they must be part of that show. This company has been exhibiting every year since that date.

    A Swedish all-in-one portable coffee stand called Wheelys Cafe, started out as a campaign on IndiGoGo.com. The basic idea was that for $2,999, one can get a coffee stand with three built-in burners, running water, a loudspeaker, a high-powered electrical engine and a mobile application to manage everything. Thanks for a successful press release, their original campaign raised $372,295USD. It was 615% funded on August 17, 2015. This grand-slam success caught the eyes of the likes of BBC, CNN, Time, Daily Mail, Forbes, The New York Times, to name a few!

    In writing and sending out your own press releases, you can gauge how they would affect your sales. When the positive results come in, you can write another press release or hire a professional to do it. You win anyway with this Guide to Writing Press Releases. You test a new marketing channel, save money, and learn more tricks to increase your sales.

    LanguageEnglish
    PublisherRaouf Shabayek
    Release dateJan 3, 2015
    ISBN9781311528728
    Writing Quick Press Releases
    Author

    Raouf Shabayek

    Raouf Shabayek is a veteran blogger, editor, and book author, working in Dubai, UAE since 2001. He has worked in many publications and in various posts, which allowed him to deal closely with many and different nationalities in Dubai. He writes in his blog: Wajeez.com

    Read more from Raouf Shabayek

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      Book preview

      Writing Quick Press Releases - Raouf Shabayek

      Writing Quick Press Releases

      By Raouf Shabayek

      ISBN: 978-1-3115-2872-8

      Smashwords Edition

      Copyright © 2015-2016 Raouf Shabayek

      All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, mechanical, electronic, photocopying, recording, or otherwise, without written permission from the publisher.

      Smashwords Edition, License Notes

      This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Special thanks to Irving Torres for designing the cover for this eBook,

      to Tejas Morey for his input and help in putting together this eBook,

      to Nadine for proofing my text, and to you my fine reader!

      Testimonials:

      Raouf did the hard work for us all to standardize and create the formula for the modern day press release. Combine that with the list of the public relations contacts and power words and he basically did the job for us. - Ryan Hart, Hart Ventures, US

      This guide should be a required reading for all UAE PR people. I especially like the idea of killing your darlings! And so important to hammer home the importance of properly targeted press releases. I used to receive so much rubbish that I would never use in a million years!

      -Georgia Lewis, The National Motoring deputy editor, UAE

      Table of Contents

      Introduction

      1 - Suggested Title / Main Headline / Slug for your PR

      2 - Sub Title / Sub Headline

      3 - Opening Paragraph

      4 - Secondary Paragraph(s)

      5 - Stats & Figures

      6 - Quotes

      7 - About / Boilerplate

      8 - Contacts

      Power Words List

      Tips

      Now What?

      My Special Offer

      Examples Of Successful Press Releases

      Samples by Readers

      Appendix 1: Copywriting 101 for Press Releases & Sales Letters

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