Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Your Ultimate Marketing Guide to Blogging and Content Creation
    Your Ultimate Marketing Guide to Blogging and Content Creation
    Your Ultimate Marketing Guide to Blogging and Content Creation
    Ebook60 pages42 minutes

    Your Ultimate Marketing Guide to Blogging and Content Creation

    By Gosia Furmanik

    3.5/5

    ()

    Read preview

    About this ebook

    'Your Ultimate Marketing Guide to Blogging and Content Creation' endeavours to point out and explain six crucial elements of the successful marketing strategy for bloggers and small businesses. It covers a range of marketing activities you could try as a blogger or a small business owner to get greater online exposure and boost your conversion. Those activities include, amongst others, producing high quality content (chapter 2). You will have a chance to learn how to set up your brand new blog or website and how to choose the best options available. You will also find out how to get SEO for your website right. In chapter 3, you can read about the importance of networking for building your brand. You’ll also get better understanding of social media for marketing in chapter 4. With the useful checklists included in this chapter, social media marketing will be a plain sail from now on. ‘Understand your audience’ should be your first commandment. Chapter 5 reveals all about how, when and what to do in order to fully get what your audience wants. In chapter 6, you will read about multi-channel marketing and how to take advantage of various digital channels and their broadcasting potentials. Last but not least, in chapter 7 you will find out how to use language, style and tone. when writing for a specific audience. Moreover, you’ll be given a few tips on writing for blogs and marketing collateral.

    LanguageEnglish
    PublisherGosia Furmanik
    Release dateFeb 15, 2015
    ISBN9781311958518
    Your Ultimate Marketing Guide to Blogging and Content Creation

    Related to Your Ultimate Marketing Guide to Blogging and Content Creation

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      How To Create Winning Blog Content

      Jan 21, 2021

      How To Create Winning Blog Content
      3 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      15 Small Business Ideas to Launch from Home This Fall

      Oct 18, 2019

      Side hustle, small business, or side project. Call it what you will. In the gig economy that we're living in, everyone can materialize their longing to build something profitable and amazing outside their regular 9-to-5 jobs. Not only are there free

      6 min read

    • Article

      Keys To Counting Content KPIs

      Aug 12, 2018

      One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide rang

      4 min read

    • Article

      Social Media Marketing On Facebook

      Sep 14, 2020

      Social media is one of the most powerful channels for marketing products. It therefore pays any producer to invest time and effort to create high-quality, visually attractive online content. And this applies in agriculture as much as anywhere else. S

      1 min read

    • Article

      5 Affordable Ways To Make Money Online

      Feb 17, 2020

      If you’re particularly passionate about and knowledgeable in a certain field, turning it into content via a blogging platform could earn you money. There are various free hosting sites for bloggers, such as Blogger.com or Tumbler.com. However, some o

      2 min read

    • Article

      Rethinking Social Media Marketing

      May 27, 2019

      WITH THE recent scandals around social media platforms some are questioning whether the golden age of social media has passed. This shift in sentiment toward social media is a good indication that it’s time to rethink your strategy. According to the

      3 min read

    • Article

      My Top Four Ideas For Personalised Social Media Marketing

      Sep 22, 2021

      This is the practice of sending target adverts to consumers who’ve already interacted with your website, the people who might have read your latest news section or added items to their cart but not checked them out. Focus on these people, and show th

      1 min read

    • Article

      Marketing And Growing A New Business

      Feb 28, 2020

      Social media has allowed companies to leapfrog traditional media and forge relationships with customers. With an already large and growing flock to these digital platforms, marketers and businesses are milking widespread use by connecting with target

      4 min read

    • Article

      Snippets

      Apr 22, 2019

      Snippets
      4 min read

    • Article

      Seven Ways To Future-proof Your SEO Strategy

      Apr 8, 2018

      Search engine optimisation (SEO) is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. Expect to see mobile devices, artificial intelligence (AI) and voice search dominating the news. But what practical

      3 min read

    • Article

      Solve It In 7

      Sep 3, 2020

      So, you want to start a blog? Great idea! But with so many amazing creative blogs out there already, how do you make yours stand out? How do you get people returning for more, and how do you build a loyal following? Experts at employment agency Reed.

      2 min read

    Related categories

    Reviews for Your Ultimate Marketing Guide to Blogging and Content Creation

    3.5/5

    4 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 3/5
      this book needs more examples from best practices (ecpecially social media)

    Book preview

    Your Ultimate Marketing Guide to Blogging and Content Creation - Gosia Furmanik

    Your Ultimate Marketing Guide

    to Blogging and Content Creation

    Gosia Furmanik

    @gosiamf

    A short introduction to Your Ultimate Marketing Guide to Blogging and Content Creation

    What’s the hassle about?

    What is a brand exactly?

    What’s in the ebook?

    Produce content – high quality and valuable one

    Setting up your ‘gorgeous’ brand new blog

    High quality content vs SEO

    Network, network, network

    Get social - social media marketing

    Facebook

    Twitter

    Google+

    Pinterest

    LinkedIn

    Instagram

    YouTube

    Delicious

    Reddit

    Your audience – who are you really targeting?

    Understanding your audience

    Google Analytics

    User flow

    Bitly

    Google Trends

    Social Mention

    Emails/Comments from your audience

    Think multi-channel marketing

    Be consistent

    Logo + name = brand?

    Language, style and tone

    Do not try to be everything to everyone

    A short introduction to Your Ultimate Marketing Guide to Blogging and Content Creation

    What’s the hassle about?

    Let’s be clear. It’s extremely unlikely you will get great online exposure as a blogger or even a small business without doing any marketing. Marketing can be costly, you may think. Yes, indeed – it can be an expensive venture. But if you handle it wisely, you can keep costs low and get good results. Brands and well-recognisable personas do best in the blogosphere. Therefore, you might want to consider prioritising branding as your main marketing mix effort. I am not talking here about huge budget branding activities but subtle content marketing-driven branding.

    ‘Why would I or my business want to become a brand?’ you might ask. The answer might be more obvious than you could possibly expect. Becoming a ‘brand’ or in other words ‘an authority’ or even more colloquially ‘a guru’ in a certain field can help to generate some extra income. In some cases, it can even replace a day job and become a main source of income. If you do not look specifically for financial benefits, all efforts you put into your branding activities may assist you with working on your personality. Furthermore, all activities you perform when you work on your brand give you a valuable experience you can use in your curriculum vitae or cover letter. It might also add this extra layer of confidence when needed the most – in stressful and challenging situations, e.g. speaking in front of public or job interviews. For a small business a strong brand means greater recognition among customers and potential customers which subsequently can improve conversion rates. It will also add some depth to your products or services that goes beyond usability or quality. It will give you a status which is much harder to erase from your customers’ minds than acknowledgement of practical benefits gained from using your product or service alone.

    What is a brand exactly?

    According to American Marketing Association [07/2014] ‘brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers’. This is rather a ‘dry’ and commercial definition of this term. In the digital age we live, broader meaning of this term covers more than a distinction between products or services. It has evolved to a more complex socio-commercial term that can be extended to all content producers and public personalities. Hence, bloggers and other authors can be included under this wider ‘umbrella’ definition. Brand usually represents a suite of features (similar to personality features; e.g. cool, elegant, healthy, motivating or

    Enjoying the preview?
    Page 1 of 1