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    Your Perfect Wedding Cake
    Your Perfect Wedding Cake
    Your Perfect Wedding Cake
    Ebook78 pages1 hour

    Your Perfect Wedding Cake

    By Stephen Wilson and Jill McClennen

    ()

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    About this ebook

    Congratulations on your engagement! Now it’s time to get to work planning the reception. There is a LOT to do and you want your reception to go flawlessly. It's your big day and the pressure is on.

    So what about the wedding cake! Are you confused as to where to start on finding your perfect wedding cake? How do you find the right bakery? And what important questions should you ask when you go in for a consultation? There's a lot of information that you should know before you begin looking for a cake, information that will assist you through the confusing process, help you to potentially save hundreds of dollars, and gather a lifetime of memories.

    LanguageEnglish
    PublisherStephen Wilson
    Release dateFeb 13, 2015
    ISBN9781310032684
    Your Perfect Wedding Cake
    Author

    Stephen Wilson

    Since getting his first job in a kitchen at the age of 16 in his hometown of Gainesville, Florida, Chef Stephen Wilson has worked to better his culinary and leadership talents. Since taking over the pastry chef position at The Ritz-Carlton Philadelphia in early 2013, he has built a strong pastry team, revamped the banquet and restaurant menus, and continues to improve the baking and pastry experience for every guest that visits the exquisite and historic property. Jill's culinary journey began outside of her hometown of Vineland, New Jersey at age 17 when she got her first kitchen job and has been cooking and baking professionally ever since.In 2006, Stephen and Jill opened and ran The Sweet Life Bakery in Jill's hometown of Vineland for over six years. They and their team won many awards and accolades, especially for their wedding cakes, but also for their pastries, lunches and for the extensive community service that they engaged in. Their crowning achievement was being named the ‘Food Artisan of the Year’ by the publication Edible Jersey for the entire state of New Jersey, a state with rich culinary traditions.Prior to moving back to the East Coast to open The Sweet Life Bakery, Stephen worked at the five star, five diamond Ritz-Carlton San Francisco as a pastry cook, as well as at the acclaimed San Francisco bakery/café Citizen Cake under the tutelage of Chef Elizabeth Falkner. Jill worked as the executive pastry chef at the three-star San Francisco restaurant Hawthorne Lane. Prior stints included the Breakers in West Palm Beach, Boca Raton Resort & Club in Boca Raton (both in south Florida), as well as The Flying Bridge in Cape Cod and the Hilton in Dedham, Massachusetts.After leaving San Francisco, Stephen and Jill did a six-month backpacking tour of Europe, eating and learning their way through twelve different countries.Stephen earned his Bachelor’s Degree in Baking & Pastry Arts Management from the prestigious Culinary Institute of America in Hyde Park, NY, earning the Craig Claiborne Communication Award, Katherine Angel Scholastic Achievement Award, and Student Council Award upon graduation. Jill earned her Associates Degree in Baking & Pastry Arts from the prestigious Culinary Institute of America in Hyde Park, NY, as well as her Associates Degree in Culinary Arts from Johnson & Wales University in Norfolk, Virginia. After completing her studies at the Culinary Institute of America, she stayed on at the school as a fellow and teaching assistant, one of only three admitted into this prestigious position in a year.When not in the kitchen or spending time with their two young kids, Berkeley and Verbena, Stephen and Jill enjoy playing roller derby for the New Jersey league, Shore Points Roller Derby, where Stephen is a referee who plays under the name Riot Earp and Jill is a skater who plays under the name Memento Mori.

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      Book preview

      Your Perfect Wedding Cake - Stephen Wilson

      Your Perfect Wedding Cake

      Everything you need to know to find your perfect wedding cake

      By Stephen Wilson & Jill McClennen

      Published by

      Stephen Wilson & Jill McClennen at Smashwords

      Copyright 2015

      Stephen Wilson & Jill McClennen

      No part of this publication shall be reproduced, transmitted, or sold in whole or in part in any form, without the prior written consent of the author. All trademarks and registered trademarks appearing in this guide are the property of their respective owners.

      Dedication:

      This book is dedicated to all of the happy couples that we’ve worked with throughout the years. You were the inspiration for this material and we thank you profusely!

      Thanks To:

      #teamsweetlife, Berkeley, Verbena, our parents, our many guests of the Sweet Life, and of course, the hundreds of brides and grooms that we’ve worked with throughout the years.

      Special Thanks To:

      The fellow wedding cake professionals, bakers and small business owners who helped us with additional quotes, tips, and advice!

      Disclaimer:

      The information contained in this eBook is for informational purposes only. The content within contains the beliefs, views, and opinions of the authors only, and may not necessarily reflect the views of any of the fellow wedding cake professionals quoted within or any other bakery. Their additions will be clearly labeled and marked in quotations.

      Please understand that there may be some links contained in this eBook that I may benefit from financially.

      The material in this guide may include information, products or services by third parties. Third Party Materials comprise of the products and opinions expressed by their owners. As such, I do not assume responsibility or liability for any Third Party material or opinions. The publication of such Third Party Materials does not constitute my guarantee of any information, instruction, opinion, products or services contained within the Third Party Material. The use of recommended Third Party Material does not guarantee any success and or earnings related to you or your wedding. Publication of such Third Party Material is simply a recommendation and an expression of my own opinion of that material.

      Table of Contents

      1 Preface

      2 Figuring Out What You Want

      3 Inspiration

      4 Shape

      5 Topper

      6 Cupcakes

      7 Grooms Cake

      8 First Steps Are Done!

      9 Budgeting and Pricing

      10 Reception Sites

      11 Finding You Wedding Cake Professional

      12 Home Bakeries

      13 Booking the Tasting

      14Tasting Prep

      15At the Tasting

      16 Delivery & Set Up

      17 The Contract

      18 Post-Consultation

      19 Pricing

      20 Service

      21 Making a Decision

      22 Payments

      23 The Big Day & After

      24 Anniversary Cake

      25 In Closing

      26 Acknowledgements

      27 About the Authors

      28 Connect with the Authors

      Preface

      After conducting hundreds of wedding cake consultations at our bakery, The Sweet Life Bakery in Vineland, NJ, we realized that most couples were inadequately prepared to order their wedding cake. It would have gone more smoothly and been more enjoyable for the couples if they had simply been informed as to the process of picking out and ordering a wedding cake.

      After realizing that a lot of couples lacked the information that they needed, we scoured the internet for relevant information on the wedding cake process… from inspiration to cutting. We found a lot of information on 'how to save money' in blog posts and articles, but ultimately, what we found only scratched the surface of what we felt couples should know.

      We wrote this book with the hope that it would help engaged couples to select their perfect wedding cake by answering questions and avoiding potential pitfalls. Our hope was that if every newly engaged couple had read this book before they met us for their consultation, they would have the information they would need to get the wedding cake of their dreams.

      Perhaps not all of the information in this eBook will help you out, but we’re willing to bet that there’s plenty that will. It will also give you some insight into the world of wedding cakes, including many ideas from some of the leading wedding cake professionals in America. Although there are quite a few TV shows that follow wedding cake bakeries, television is entertainment and a lot of the information on those shows is inaccurate and filled with artificial ‘made for TV’ moments. We’ll give you an insight as to what it’s really like.

      We’ve included some quotes and ideas from our fellow wedding cake professionals, examples of why processes are done the way they are in the wedding cake world, and yes, some great opportunities to make to most of your limited wedding dollars. We didn’t want to categorize this book as one that will ‘save you thousands of dollars’ or ‘get a million dollar cake for a hundred dollars.’ Rather, we’ve written it as an opportunity to understand why cakes cost what they do and what you can do to make sure you’re getting your perfect wedding cake for the budget that you’ve allotted it.

      At the end of the day, our hope is that after reading this eBook, you’ll feel more

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