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    Marketing Matters: Top Ten Tips to Achieve Discoverability in the New Age of Publishing
    Marketing Matters: Top Ten Tips to Achieve Discoverability in the New Age of Publishing
    Marketing Matters: Top Ten Tips to Achieve Discoverability in the New Age of Publishing
    Ebook48 pages32 minutes

    Marketing Matters: Top Ten Tips to Achieve Discoverability in the New Age of Publishing

    By Cassandra Carr

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    About this ebook

    Tip #1: Understand branding and platform and the differences between them 
    Tip #2: Know what to do BEFORE your book launches 
    Tip #3: Know what to do AT and AFTER your book launch 
    Tip #4: Make a decision about blogging, touring, and hopping 
    Tip #5: Publish as frequently as you’re reasonably able to 
    Tip #6: Be a good citizen 
    Tip #7: Use social media and author pages to your advantage 
    Tip #8: Make your website and newsletter work for you 
    Tip #9: Create a marketing plan and actually use it 
    Tip #10: Don’t stop marketing yourself or your books 

    If the idea of promotion leaves you in a cold sweat, let an author who's been there and has the track record to prove it guide you on the simplest path to discoverability.

    LanguageEnglish
    PublisherC-Squared Publishing LLC
    Release dateMar 6, 2015
    ISBN9781507042854
    Marketing Matters: Top Ten Tips to Achieve Discoverability in the New Age of Publishing

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      Book preview

      Marketing Matters - Cassandra Carr

      Marketing Matters

      Top Ten Tips to Achieve Discoverability

      in the New Age of Publishing

      CASSANDRA CARR

      Copyright © 2013 by Cassandra Carr

      Published by C-Squared Publishing. All rights reserved. This copy is intended for the original purchaser of this e-book ONLY. No part of this e-book may be reproduced, scanned, or distributed in any printed or electronic form without prior written permission from the author or C-Squared Publishing. Please do not participate in or encourage piracy of copyrighted materials in violation of the author's rights. Purchase only authorized editions.

      Contact Information:

      Cassandra Carr – AuthorCassandraCarr@gmail.com

      Book Cover by Cassandra Carr

      Table of Contents

      Introduction

      Tip #1: Understand branding and platform and the differences between them

      Tip #2: Know what to do BEFORE your book launches

      Tip #3: Know what to do AT and AFTER your book launch

      Tip #4: Make a decision about blogging, touring, and hopping

      Tip #5: Publish as frequently as you’re reasonably able to

      Tip #6: Be a good citizen

      Tip #7: Use social media and author pages to your advantage

      Tip #8: Make your website and newsletter work for you

      Tip #9: Create a marketing plan and actually use it

      Tip #10: Don’t stop marketing yourself or your books

      If there’s one thing that stays the same in the publishing world, it’s that everything changes. A publisher who’s a darling one minute might be passé the next. A genre that was selling tons will flatten out, or a method of self-publishing that was bringing in great returns will be negatively viewed by readers the next.

      However, if there’s one thing in the publishing world that always stays the same no matter what it’s that, by and large, authors are responsible for their own marketing and discoverability. Sure, your publisher (if you have one) might run an ad featuring your cover. They may put your book on sale but, more likely, they’ll release the book to their distributors, send it to some review sites and then move on. If you’re a self-publisher, you can certainly do those things yourself.

      With thousands of new titles flooding the marketplace every day, marketing and discoverability are harder than ever. You might be saying something like, But I write [insert your genre]. Aren’t I only competing with other [insert your genre] novels? Nope. Unfortunately not. Every single title that goes online takes up more virtual shelf space and also possibly space in your reader’s mind. Readers are inundated with books these days. You need to do everything you can to make yours stand out from the crowd.

      That doesn’t mean you should constantly be in buy my book mode. It’s exhausting and, worse than that, it’s obnoxious, especially if you don’t have a relationship with

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