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    How to Perform the Ultimate Local SEO Audit
    How to Perform the Ultimate Local SEO Audit
    How to Perform the Ultimate Local SEO Audit
    Ebook84 pages1 hour

    How to Perform the Ultimate Local SEO Audit

    By Casey Meraz

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    About this ebook

    Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings. 

    That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off page ranking factors. 

    This book was written with a simple easy to use format which will show you what problems you're addressing, the desired outcome, and how to do it. It's written in a step by step guide that also corresponds to a Google Doc spreadsheet which will allow you to easily hit the ground running with an audit. 

    Instead of focusing on the pie in the sky this is a practical book and covers specifically the areas you have control over. 

    LanguageEnglish
    PublisherCasey Meraz
    Release dateMar 3, 2015
    ISBN9781503274778
    How to Perform the Ultimate Local SEO Audit

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      Book preview

      How to Perform the Ultimate Local SEO Audit - Casey Meraz

      Preface

      I love helping people get more business and online exposure online in popular search engines like Google, Bing, and Yahoo. Local search marketing has always been a passion of mine. I’ve always liked the idea that smaller businesses without huge marketing budgets can compete against their bigger competitors on the street simply by research and some sweat equity. At the same time I know how complicated local search can be. There are hundreds of ranking variables. One day you may be on top and another day you may be nowhere to be found. This can be frustrating for many business owners or marketers who don’t know the proper best practices techniques.

      Over the years I have seen many business owners and markets pour their blood, sweat, and tears into their online marketing campaigns only to see them not preform to their expectations. That is why I created How To Preform The Ultimate SEO Audit. This book is intended to make sure that you’re in the best position to succeed after you’ve already invested time and effort into growing your online local presence.

      Before getting into any local optimization it’s important to have the right mindset. You need to enter the market with the mindset of making your site the best out there. Being the best is not limited to a design but rather making sure that you’ve optimized for every known ranking factor using best practices.

      I hope you find this book to be an effective and tactical resource you can use to improve your local search rankings in Google.

      Who Is this Book For?

      This book is intended for anyone who has a Google My Business listing or those who want to rank locally in Google and want to be the best. While this book is geared towards the local results, the best practices we cover will also be relevant for organic results. Whether you have a brick and mortar store or a service area business that services clients locally, this is the book for you.

      Right now there are three types of results you typically see on the Google search engine results page. You will notice paid ad’s on the top and right of the screen. They will be marked with a yellow tag that says Ad. These advertisers pay for each click they receive. You will also see organic listings. These are free listings that show up before or after local results depending on your search query. Local results will be marked by the map marker. They will also show the business name, address, phone number, and reviews. An example of one of these listings is below:

      Every business that competes in a local market and who competes for the display of localized results will likely find the need to conduct a local SEO audit at some point. Whether you've hired an SEO in the past or not, the best way to beat the competition is to make sure your online presence is built to Google’s best practices and has a strong foundation. One you make sure everything is as good as it can be you can develop an on-going strategy to beat your competition.

      While this may seem like a daunting task, the good news is that you can do this for your business or your client using this Ultimate Local SEO audit book.

      This book was written as a complete checklist and will show you what areas you should focus on, what needs to be optimized, and what you need to do to fix any problems you may encounter.

      What’s included in this book?

      Reading a book is one thing, but I have always found practical exercise can make things a bite easier. To make it easier I have included detailed explanations of the topics and an Excel template you can use to conduct a full audit as you read along in the book.

      Also since the Pigeon update in July of 2014 in the US and December 2014 in the UK, Canada, and Australia, local search has started to weigh organic factors more heavily. This book was created with this in mind and considers some of the mot important organic ranking signals you need you be

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