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    Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management
    Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management
    Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management
    Ebook78 pages57 minutes

    Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management

    By John Mansour

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    About this ebook

    If you only read one “product management” book this year, this should be it. Instead of presenting another spin on how to turn ideas into blockbuster products, Managing Products to Deliver Solutions lets you in on a secret that only the most successful business-to-business (B2B) organizations seem to understand: Product management is more about building multi-product solutions that have higher value to businesses and their customers than it is about building great products for individual users. Product management, marketing and sales veteran John Mansour takes you through 25 business practices that are applicable to any B2B product or service company. Each practice is written in a “how-to” format to help you reorient your approach away from traditional user-focused product management practices and set your teams up to be more proficient at uncovering the top-down business issues that keep executives up at night and delivering high-value solutions that meet those needs. Managing Products to Deliver Solutions gives you 25 solid reasons to manage your products as a portfolio to reap the rewards of emphasizing high-value solutions over great products.
    LanguageEnglish
    PublisherBookBaby
    Release dateApr 1, 2015
    ISBN9781631927287
    Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management

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    • 5/5
      In fewer pages, the book effectively conveys the intended modus operandi of a product manager in B2B2C market.
    • 5/5
      The wide scope of its coverage on the subject discussed is huge. Something that one who specializes on product management should make as a guiding post. There are some points though that makes the explanation a gray area where illustrations or real scenarios may have help the reader understand it better. Overall, it is a very good reference for professional marketers rather than a student starting to fill some understanding gaps about the same.

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