Knoxville's 1982 World's Fair
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About this ebook
Martha Rose Woodward
Author Martha Rose Woodward is a retired school teacher who developed her interests in journalism as well as television and radio production after she left the field of education. Intrigued by the Sunsphere, a unique tower which was built as a theme structure for the 1982 World's Fair, Woodward began looking into the subject, turning her research into the book Knoxville's Sunsphere: Biography of a Landmark (2007). Images of America: Knoxville's 1982 World's Fair builds on this research and includes more than 200 vintage images.
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Knoxville's 1982 World's Fair - Martha Rose Woodward
photographs.
INTRODUCTION
Although gold dust is precious, when it gets in your eyes it obstructs your vision.
—His-tang Chih Tsang, Zen master (735–814)
Before there was a World’s Fair in Knoxville, a group known as the Downtown Businessman’s Association (DBA) met every Friday at noon to discuss business possibilities for the city of Knoxville. They often discussed two major problems: l. lack of jobs and 2. the need to do something about an unsightly plot of 70 acres of land that adjoined the campus of the University of Tennessee to the downtown district of the city. Not much was going on at that site except for rats, rubbish, rabbits, and deserted railroad cars.
These city leaders wanted to clean up the eyesore and provide jobs. They needed a big idea, and hosting a World’s Fair began to be tossed around as a possibility after Stewart Evans, a member of the DBA, visited Oklahoma and heard a presentation by a man named King Cole.
Cole set a fire in Evans with a glowing review of the 1974 World’s Fair hosted by Spokane, Washington. Although the 1982 World’s Fair was often called Jake’s Fair,
after the president of the United American Bank who was instrumental in securing the loans needed to make the fair a reality, Stewart Evans was the first man with the plan.
Jake Butcher and his older brother C. H. Butcher Jr. were heavily involved in every financial deal for the fair, but there were hundreds of businessmen and women involved in the day-to-day work of the production of this massive undertaking.
Since Knoxvillians had lived through the recession of the 1970s by wearing WIN, or Whip Inflation Now,
buttons suggested by Pres. Gerald Ford and had suffered in long lines at the pump because of the gas rationing under Pres. Jimmy Carter, people were searching for something to feel good about. They were also seeking jobs that might put some money into their pockets.
As Mayor Kyle Testerman began the process of leading the city into the future with the idea of hosting a World’s Fair, he created a committee he named Knoxville’s International Energy Exposition. However, a younger man, Randy Tyree, who had movie-star good looks, amazed the city by declaring himself as a candidate for the office of mayor and shocked them by winning the election by 350 votes in a memorable upset. He came into office at age 34 as the youngest man ever to be elected to the office of mayor in Knoxville, Tennessee. He brought along his wife, Mary Pat, a former beauty queen, and quickly took up the matter of the 1982 World’s Fair Project. The handsome mayor and his glamorous wife made such a stir in social circles they were dubbed by the press as Ken and Barbie,
a nickname that brings a smile to their faces to this date.
Mayor Tyree took up the work on the World’s Fair by working closely with the Knoxville International Energy Exposition (KIEE). He relied heavily on Jake Butcher as the chairman of the KIEE and Bo Roberts as the president. Tyree also named numerous other individuals into key positions. Roger Hibbs was treasurer, Thomas Sudman was secretary, King Cole was executive consultant, James Drinnon was general manager, Charles Fraser was U.S. commissioner general, Thomas Bell was chairman of the Management Committee, and as commissioner general, Dortch Oldham was the senior official for the U.S. government. Hundreds of others worked on the fair; it was a group effort that would see the fair to its completion.
Mayor Tyree and KIEE faced daily opposition as a local group, known simply as Citizens Against the Fair,
held them to the fire and pushed for the issue of hosting a fair to be placed on a ballot so citizens could simply vote it up or down. This never happened, leaving many bitter against the mayor, city council, and the Butchers.
The success or failure of the fair was interwoven in the financial dealings of the Butcher brothers, the flamboyant bankers who were spreading money around town like water out of a sprinkler. Another key player in the mix was Jesse Barr, who worked for Jake in his bank in downtown Knoxville. Many say Jake was the man with the golden personality who was out front getting all the attention, while Jesse was the workhorse doing the day-to-day deals. As public and private money was mixed, the city, and just about anyone who wanted a loan, was able to secure the multimillions of dollars needed for an effort as massive as that of a World’s Fair. Architects, attorneys, engineers, carpenters, painters, cashiers, ride attendants, entrepreneurs, and many others worked tirelessly for over two years on all things World’s Fair.
The fairgrounds resembled a busy beehive as each worker did his/her part. On April 30, 1982, as final touches were placed on the exposition, there was a lot of celebrating and hand clapping as everything was ready for the event to open on schedule on May 1, 1982.
After a festive opening ceremony full of colorful pageantry, which included introductions of the Knoxville International Energy Exposition committee members as well as dignitaries, politicians, dancers, and singers, U.S. jets flew over the fair site. Everyone settled in for performances by choirs, bands, and a presentation by the military.
Pres. Ronald Reagan gave the keynote address at noon on May 1, 1982, on the subject of energy to fit with the fair’s theme, Energy Turns the World.
As he spoke from the Court of Flags, an estimated 87,000 people cheered wildly.
On the scorching hot days from May 1 until October 31