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    Tourism in Japan: An Ethno-Semiotic Analysis
    Unavailable
    Tourism in Japan: An Ethno-Semiotic Analysis
    Unavailable
    Tourism in Japan: An Ethno-Semiotic Analysis
    Ebook299 pages3 hours

    Tourism in Japan: An Ethno-Semiotic Analysis

    By Arthur Asa Berger

    3/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    This book deals with tourism, popular culture and everyday life in Japan. It offers some interesting statistics about Japanese life and society, discusses popular kinds of tours in Japan, considers images of Japan found in guidebooks about the country, and discusses the pleasures people get from travel in Japan. The book interprets various aspects of Japanese culture and provides an analysis of popular visitor destinations. It is written in an accessible style and thus will be of interest to tourists considering visiting Japan, Japanophiles, social scientists and humanities scholars with interests in Japan, and students taking courses in tourism, Japanese culture, cultural studies and consumer culture.
    LanguageEnglish
    PublisherChannel View Publications
    Release dateFeb 17, 2010
    ISBN9781845411893
    Unavailable
    Tourism in Japan: An Ethno-Semiotic Analysis
    Author

    Arthur Asa Berger

    Arthur Asa Berger is Professor Emeritus at San Francisco State University, where he taught for 38 years. He is the author of numerous books and articles on tourism, media, popular culture and everyday life. Among his books on tourism are Vietnam Tourism, Thailand Tourism, The Golden Triangle, Deconstructing Travel and Bali Tourism. He has lectured in more than a dozen countries and his books have been translated into nine languages.

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    Reviews for Tourism in Japan

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    • 3/5
      My review of Arthur Asa Berger's book Tourism in Japan: An Ethno-Semiotic Analysis is part of the 2010 Green Books Campaign. Today, two hundred bloggers are simultaneously publishing reviews of books printed on recycled paper or paper certified by the Forest Stewardship Council. By featuring books printed in a more eco-friendly manner, we hope to support and raise awareness of environmental issues surrounding book publishing and purchasing. The campaign is being sponsored and organized for the second time by Eco-Libris. For a complete list of participating blogs and links to reviews of "green" books, see the Green Books Campaign 2010 website. As for Berger's Tourism in Japan, published by Channel View Publications in 2010, it's printed on FSC mixed sources certified paper. The book is also part of an ongoing series called Tourism and Cultural Change. While I don't have a particular interest in tourism, I do have an keen interest in Japan.Tourism in Japan is divided into two major parts. "Part 1: Japan as a Tourist Destination" analyzes the facts and statistics surrounding Japan as a place and country with a particular focus on the tourism industry. This section contains an interesting review of literature which includes an analysis of tour and guide books, looking at people's perceptions of Japan in general as well as a place to visit. In the second and longer "Part 2: Semiotic Japan," Berger explores aspects of Japan that have often come to represent or symbolize the country to visitors and outsiders (such as sumo wrestlers, geisha, manga, high-tech toilets, and pachinko parlors, among others). He also investigates how tourism causes cultural change in Japan and recounts his personal experiences as a visitor to the country on a recent trip.Personally, I don't agree with some of Berger's assumptions regarding manga, but I still think he provides valid interpretations. But because of this I also wonder about his interpretations of other subject areas I'm less familiar with. Regardless, his discussion of symbols and icons of Japan is fascinating, however it is important to remember he is basing his analysis mostly on the perspective of tourists and particularly American tourists. Stereotypes and assumptions, whether based on fact or fiction, inform tourists and others and impact how they approach and think about a country and its people and culture. For me, it was Berger's exploration of these topics that was the most interesting part of the book. Some of his research materials and resources did seem to be a little outdated, but it was interesting to see how Western perceptions of Japan have changed over a relatively short period of time.If there was one thing that confused me about Tourism in Japan, it's that I'm not sure who the intended audience is meant to be. The work for the most part is very approachable and certainly doesn't require the reader to have an advanced degree. Often I was reminded of my undergraduate anthropology and sociology courses while reading the book (not at all a bad thing) but I think that anyone interested in Japan and Japanese culture will enjoy aspects of Tourism in Japan. Occasionally Berger is a bit repetitive and seems overly fond of charts and tables, but these do allow him to get across ideas and concepts quickly and clearly. The book also includes a nice list of resource and a useful index. Tourism in Japan is relatively short and isn't a comprehensive investigation into the symbolic interpretations of Japanese culture and tourism, but it is a decent, interesting, and accessible introduction and overview of the subject.Experiments in Manga