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Letter Man
Letter Man
Letter Man
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Letter Man

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In a world where customer service was delivered by postal mail instead of social media, one man dared to unleash his complaints on corporate America, armed with a single defective typewriter and a hoard of bad ideas.

Letter Man is a series of bizarre complaints and suggestions to business about their products and services. What evidence of UFOs do the people of JIF Peanut Butter have in their possession? What conspiracy against the American public is Campbell’s Soup allegedly propagating? Does Elmer’s Glue support cruel and unusual punishment? Read the complaint letter, then discover how each company chose to respond. How many licks does it take to get to the Tootsie Roll center of a Tootsie Roll Pop? The world will finally know!

LanguageEnglish
PublisherChuck Kucera
Release dateApr 25, 2015
ISBN9781311014535
Letter Man
Author

Chuck Kucera

Chuck Kucera is a non-author's author. His book, Letter Man, was never designed to be a book. After dabbling in stand-up comedy, Chuck began writing funny and outrageous letters to companies with various complaints. This was done primarily for the amusement of himself and friends. Eventually, he wrote over 70 letters, and compiled them, along with the responses he received, into what became Letter Man.

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    Book preview

    Letter Man - Chuck Kucera

    Dedication

    To my son, Jack.

    I hope that someday this book makes you laugh.

    To my wife, Stacy.

    You put up with a series of verbal letters every day.

    Table of Contents

    Preface

    Acknowledgements

    Introduction

    Part I – The Responders

    Campbell’s Soup

    JIF Peanut Butter

    Ace Hardware

    Life Savers

    Healthy Choice

    Jelly Belly

    Hostess Twinkies

    Mr. Phipps Tater Crisps

    Brother Industries, Ltd.

    Dr. Scholl’s

    Kiwi Shoe Polish

    Master Locks

    Webster’s Dictionary

    Vaseline Intensive Care

    McDonald’s

    PAM Cooking Spray

    Wendy’s

    La-Choy

    Pepto Bismol

    Nike

    Kool-Aid

    Kraft Macaroni & Cheese

    Just For Men

    MGM Grand

    First Alert

    American Airlines

    Texas Instruments

    The Goodyear Blimp

    Reese’s Peanut Butter Cups

    State Farm

    NASA

    Sylvania Light Bulbs

    Pepsi

    Miracle-Gro

    Lender’s Bagels

    Tide

    Lucent Technologies

    Zephyrhills

    Green Giant

    President Bill Clinton

    Zoo Animal Crackers

    Tootsie Roll

    Florida Department of Transportation

    Zest Soap

    Part II – Dead Letter Office

    Elmer’s Glue

    ACLU

    Bit O’Honey

    1-800-Flowers

    L’eggs

    Motel 6

    Atari

    NBA

    Nestle’s Quik

    Trivial Pursuit

    2000 Flushes

    Spaghetti Warehouse

    Smithsonian Institute

    Domino’s Pizza

    Mobil

    Bill Gates

    KFC

    Suddenly Salad

    Hoover

    Taco Bell

    Harvard University

    The Price is Right

    General Fire Extinguisher

    Iowa Cubs

    President Jacques Chirac

    Tampa Bay Buccaneers

    Spring Valley Vitamins

    3M

    Postscript

    Preface

    My earliest memories of writing complaint letters to companies were earned from watching my father seek justice with a pen and paper. He worked for 3M, a manufacturing company with a strong reputation for producing high-quality products. If a product he purchased did not live up to the standard he had in mind, a letter was soon to follow. This was the 1970’s and 1980’s, when customer service was a premium in several industries, so in most cases, Dad got a satisfying response. A couple in particular stand out from my childhood.

    A co-worker of his had bought a package of Old Dutch potato chips from a vending machine at work. It looked like a normal package, but had actually been sealed with no chips inside – just a big bag of air for 35 cents. The co-worker showed the bag to my Dad and was just going to throw it away. But my Dad saw the opportunity, punched a pin hole in the bad to deflate it, and mailed the mostly intact bag to Old Dutch along with his letter of complaint. Within two weeks, an apology and a case of Old Dutch potato chips were at our door.

    In the mid-1980’s, Nike was big in basketball shoes. My brother was a good high school basketball player and had convinced my Dad to spend the money and buy him a pair of Nike high tops. After several months of daily basketball play, the shoes began to come apart. Seeing his investment in the high tops coming to an end decades earlier than he thought it would, Dad shipped the shoes back to Nike with a letter. Within a couple weeks, an apology and a gift certificate from Nike to replace the shoes had arrived.

    Fast-forward to 1993. I was a junior in college, and would occasionally spend some of my surplus money on sports cards. Baseball season was just about to start, so a couple friends and I started buying packs of the newest 1993 baseball cards, including a popular brand called Upper Deck. Upper Deck had a reputation for producing high-quality cards, and in 1993 had introduced a card that was thicker with an ultra-glossy finish.

    In March of 1993, a couple friends and I set out on a Spring Training trip to Arizona to watch exhibition baseball games. We had planned to get autographs from some of the players, so I had taken some of these new Upper Deck cards along with me to get signed.

    One evening while on our trip, I had left a couple cards on the nightstand by my bed at the hotel, right next to a glass of ice water. When I woke up in the morning, condensation from the glass had formed and touched one of the cards. This caused the card to split into two pieces, one being the front of the card and the other the back. We experimented with another card and found it did the same thing when exposed to water.

    Following the trip, I showed the card pieces to one of my collecting friends, explaining how the water had split the cards in two. We had heard through an industry publication that Upper Deck would replace damaged cards for any reason, as a commitment to their quality. So we decided to mail the cards back to Upper Deck for a replacement.

    Being obnoxious college kids, however, we decided that rather than relay the actual events surrounding the damaged cards, we would concoct a ridiculous story about the cards to see what kind of response we would receive. So we stated that we were professional scuba divers who routinely kept cards submerged, and that we were appalled that something like a card splitting into two pieces under water could occur. To our amazement, Upper Deck wrote back, replacing the cards and offering an apology.

    I was hooked. What other companies would respond to ridiculous claims about their products or services? And, given my Dad’s track record, was there a chance I could get some free stuff from the perceived shortcomings of these companies? My letter-writing quest was under way.

    Acknowledgements

    Special thanks is extended to Steve Uerling, who was the co-conspirator on my initial letter to Upper Deck back in 1993 that got this whole thing started. Steve fueled the fire of many of my initial letters.

    Thanks to my former co-worker, Dave Schatzmann for his idea which led to the Vaseline Intensive Care letter.

    A tip of the hat to Paul Rosa, whose much funnier book, Idiot Letters, ingrained in me the idea of asking for a T-shirt from several of the companies. If you enjoy this book at all, do yourself a favor and get a copy of Idiot Letters.

    Introduction

    The collection of letters in this book was never intended to be a book at all. I began keeping a copy of the letters I would send after receiving the response from Upper Deck. Regrettably, I never kept a copy of that original Upper Deck letter, since I would have enjoyed reading the response much more had I kept the original letter. So I started printing an extra copy of each letter I sent to keep for reference, and of course, I always kept each company’s response letter.

    The process of writing the letters was truly enjoyable. Generating the ideas for the letters was always the challenging part. Since the letters were being written for my own amusement instead of trying to complete a book, I often went months between letters, or sometimes would write 3 in one week if the right ideas came to me. During this time, I did pay a lot of attention to product labels and advertisements to see what possible complaints could be generated based upon the products’ claims.

    Once I had the idea in place, writing the actual content of the letters flowed quite easily. I had taken an acting class in college about how to build a character, and approached the writing of the letters with the same process I had used in that class. I treated the author of each letter as a separate character or persona, and tried hard to get into the mindset of that character as he described his dilemma. Often, it worked very well in developing the original idea behind the letter to where I wanted it to go. Sometimes not so much.

    Eventually, I had a couple dozen letters and responses that I put into a folder and gave to friends to read. The letters got a good reception from my friends. I found myself lending the folder out more and more, so I decided to make copies of the letters and get them bound so it would be easy for my friends to read and

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