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    Nimble Leader Volume II: What Do You Stand For?
    Nimble Leader Volume II: What Do You Stand For?
    Nimble Leader Volume II: What Do You Stand For?
    Ebook34 pages17 minutes

    Nimble Leader Volume II: What Do You Stand For?

    By Andrew Ortyn

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    About this ebook

    Throughout Nimble Leader (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term. In Volume II: What Do You Stand For?, you will explore the critical relationship between CASH (the lifeblood of any business) and Market Position, what you stand for in the minds of your customers. You will delve into positioning examples for three different companies; see the unambiguous impact of divergent points of view; understand the power and sway of closely held beliefs on the direction of your business. In reading Volume II of Nimble Leader, our hope is that you develop a deep appreciation for why Market Position and the act of positioning your business is so critically important to achieving success in a dynamic, complex, and fast-paced market environment.
    LanguageEnglish
    PublisherIndependent Publishers Group
    Release dateMay 26, 2015
    ISBN9781633192706
    Nimble Leader Volume II: What Do You Stand For?

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      Book preview

      Nimble Leader Volume II - Andrew Ortyn

      What Do You Stand For?

      "If everybody’s somebody,

      then nobody is anybody."

      W.S. Gilbert

      Volume II

      Table of Contents

      Introduction – Nimble Leader

      Money

      What Do You Stand For?

      Statement of Market Position

      Wall Co. and the Target Customer

      Service Co. and the Competitive Frame of Reference

      Chemical Co. and the Point of Difference

      Divergent Points of View

      Addressing the So What?

      Business Complexity. Mind vs. Emotion.

      Closely Held Beliefs and the Process of Determining

      Summing It Up

      Nimble Leader – Next Steps

      Notes

      Introduction – Nimble Leader

      Why This Series?

      Strategy. Leadership behavior. Results. The three need to mesh for good things to happen in any business.

      As a leader, have you ever felt vulnerable because your background, experience, and title suggest you should know more than you do? Join the club!

      As a leader, you are…

      • Paid to get it right … the first time

      • Paid to see the micro and macro trends before they occur

      • Paid to have real-time strategies that address multiple market scenarios

      • Paid to have contingency plans for eventualities that may or may not happen

      • Paid to be the ‘great leader’ in tune with your colleagues, subordinates, superiors, key stakeholders, alliance partners, and of course your customers!

      The above depicts a level of leadership perfection, a sense of omnipotent capability. This orientation also

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