Those Were the Days: Weird and Wacky Ads of Yesteryear
By Floyd Clymer and Paul Dickson
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About this ebook
Most of these advertisements circulated long before the government began regulating the sales of food, medicine, and other merchandise. The manufacturers' claims range from the superlative — "Libby's Peerless Wafer-Sliced Smoked Beef . . . It has no equal" — to the relatively modest "Schlitz Beer (without skunky taste)." Many products reflect a vanished way of life, from Pablo Mustache Wax and Arnica Tooth Soap to Cal-Ba-Lock Typewriters, Edison Phonographs, and Gram-o-phone $18 Talking Machines. A treat for nostalgia fans, this illustrated compilation includes an index for quick reference.
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Book preview
Those Were the Days - Floyd Clymer
Copyright
Copyright © 1955 by Floyd Clymer
All rights reserved.
Bibliographical Note
Those Were the Days: Weird and Wacky Ads of Yesteryear is an unabridged republication of the work originally published as Floyd Clymer’s Historical Scrapbook: Early Advertising Art by Bonanza Books, New York, in 1955. The endpapers from the 1955 paperback edition appear in the Dover edition on pages iv and v. A new Introduction by Paul Dickson has been specially prepared for the Dover edition.
Library of Congress Cataloging-in-Publication Data
Clymer, Floyd, 1895—1970.
[Floyd Clymer’s scrapbook]
Those were the days: weird and wacky ads of yesteryear / compiled by Floyd
Clymer; with a new introduction by Paul Dickson.
p. cm.
"Unabridged republication of the work originally published as Floyd
Clymer’s scrapbook : early advertising art, by Bonanza Books, New York, in 1955. The endpapers from the 1955 paperback edition appear in the Dover edition on pages iv and v. A new introduction has been specially prepared for this edition" — T.p. verso.
9780486154329
1. Commercial art — United States — History. 2. Advertising — United States — Specimens. I. Title.
NC998.5.A1C55 2009
741.6’70973 — dc22
2009029291
Manufactured in the United States by Courier Corporation
47242601
www.doverpublications.com
Table of Contents
Title Page
Copyright Page
Introduction to the Dover Edition
FLOYD CLYMER’S
Early Advertising Art from My Scrapbook
INDEX
Introduction to the Dover Edition
Floyd Clymer (1895–1970) became a celebrity at the age of eleven, when it was discovered that he was the nation’s youngest automobile dealer, representing, among other brands, the Cadillac. Many articles were written about this enterprising pre-teen.
He was a pioneer in the sport of motorcycling, not only as a leading motorcycle racer, but also as a dealer, distributor, and, ultimately, a manufacturer who single-handedly tried to revive the iconic Indian motorcycle brand during the 1960s, when he oversaw the manufacture of several different machines that bore that proud name. Clymer opened his first Harley-Davidson dealership while still in his teens, and was also a publisher of motorcycle magazines and a racing promoter. He loved Hollywood, and in his twenties he moved from Colorado to Los Angeles, where he helped promote motorcycling in the 1930s by lending bikes to the movie studios for use in chase scenes. He is now enshrined in the Motorcycle Hall of Fame.
Clymer was also a prolific publisher of automotive ephemera. In the mid 1940s, perhaps unwittingly, he created a new genre. He simply assembled a selection of advertisements, photos, statistics, and articles on old cars into a single volume called Floyd Clymer’s Historical Motor Scrapbook, pricing it at $1.50. According to a 2005 profile of Clymer in Hemmings Classic Car magazine, "In the early Forties, magazines covering automotive history were all but nonexistent in the United States. His widely distributed opening volume created a sensation, earning Clymer a glowing 1944 book review in Time and written testimonials from luminaries including