A Decade of French Fashion, 1929-1938: From the Depression to the Brink of War
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About this ebook
In addition to a world-wide depression and the rise of Fascism throughout Europe, the years between 1929 and 1938 witnessed dramatic changes in women's fashion. With the turning of the decade, the free and easy fashions of the Roaring Twenties shifted to a softer, more conservative look, with an emphasis on curves rather than angles. Hemlines plummeted almost overnight and did not begin to rise until mid-decade.
These selections from full-color French catalogs produced for the international market from 1929 through 1938 document the changes in fashion from the time of the stock market crash to the dawn of World War II. More than 100 images of day and evening wear illustrate the movement from flapper fashions to a more austere look. Fashion designers, costume historians, costumers, and anyone who loves fashion will treasure this richly illustrated survey.
"A must for anyone interested in fashion and costume, this book offers exactly what the title suggests — a decade of French fashion, portrayed in beautiful illustrations from contemporary catalogues. A joy to read and savor." — newbooks magazine
"This is a book to read and time and time again, each new viewing helping further details —from button placements to hemline shapes — to present themselves to you, the reader, as you soak up and savor the supreme elegance that was 1930s fashion for those with the means to buy from the best that France had to offer." — Chronically Vintage
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Reviews for A Decade of French Fashion, 1929-1938
4 ratings1 review
- Rating: 4 out of 5 stars4/5The artist was successful in elegantly illustrating the French clothes. It was wonderful to see the details of styles and the rich colors used by the artist. I just wish there were more varieties in footwear but maybe plain shoes were 'in' during those years. The captions and descriptions aided the readers to fully visualize the appropriate materials for the clothes. This is a nice reference for the designers, stylists, and artists. They could use this as an inspiration or guide. The illustrations could also be enjoyed by the people who like history or those who want to relive their past.
Book preview
A Decade of French Fashion, 1929-1938 - Mary Carolyn Waldrep
A Decade of
FRENCH FASHION
1929–1938: FROM THE DEPRESSION TO THE BRINK OF WAR
MARY CAROLYN WALDREP
DOVER PUBLICATIONS, INC.
MINEOLA, NEW YORK
Copyright
Copyright © 2015 by Dover Publications, Inc.
All rights reserved.
Bibliographical Note
A Decade of French Fashion, 1929-1938: From the Depression to the Brink of War, first published by Dover Publications, Inc., in 2015, is a new selection of illustrations from the following sources: Les grands modeles, Journal Periodique, Paris, 1929; Modeles originaux beaux-arts des modes, Chic Parisien, Paris, December 1932; Chic parisien publication mensuelle, Chic Parisien , Paris, January, June, July, August, 1933; Modeles originaux beaux-arts des modes, Chic Parisien, Paris, ca. 1935/36, August 1938.
International Standard Book Number
eISBN-13: 978-0-486-80593-1
Manufactured in the United States by Courier Corporation
79783X01 2015
www.doverpublications.com
Beginning in the 1890s and continuing into the middle of the 20th century, publishers such as Journal Périodique and Chic Parisien produced books of fashion plates for the international market. Complete with back views, notes on fashion trends, and captions detailing fabrics and styling details in French, English, and German, these books showcased the latest in French fashion. These books were published monthly or bimonthly with twice-yearly supplements. The books were sold in the United States by a variety of distributors. The eight volumes featured here were distributed by three different New York companies — S. Reinach Company in 1929, Haire Fashion Publications in 1932 and 1933, and Imported Fashion Books, Inc. in 1938. The eighth publication had no cover, although it appears to be from 1935/1936.
These beautiful full color plates offer firsthand evidence of the dramatic change in fashion in the period between the world wars.
In the aftermath of the Great War,
both men and women embraced