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    The Psychology of Sales
    The Psychology of Sales
    The Psychology of Sales
    Ebook52 pages44 minutes

    The Psychology of Sales

    By Harry Jay

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    About this ebook

    How to Sell Using Psychology - The Psychology of Sales DOES NOT OFFER marketing ideas or marketing tips. What it does offer is sound science behind selling using psychology by offering psychological marketing strategies, psychology marketing research, and internet marketing psychology. It also teaches the psychology of price. Did you know that anything priced below $10 does not trigger a buying decision in a buyer? The Psychology of Sales is a must read book. Using persuasion to sell is now passé. Using psychology to sell is the rage. Tired of lackluster sales and making little or no money. Do you want step-by-step instructions on how to advertise and market the right way? Dr. Harry Jay, one of the leading experts in behavioral science, is the author and the genius behind sales psychology.

    LanguageEnglish
    PublisherDr. Leland Benton
    Release dateJul 28, 2015
    ISBN9781310334238
    The Psychology of Sales
    Author

    Harry Jay

    Dr. Harry Jay is Director of Research for AppliedMindSciences.com, a mental health and mind research group of Applied Web Info, and is the author of over 100 books and research papers as a behavioral scientist. In his 31-year career, Dr. Harry Jay has contributed many new mental health treatment treatments and protocols using some of the new advances he has discovered in Energy Psychology. He specializes in addictions of all kinds, sexual abuse, child predation and gender relationships. He is also a board member to ePubWealth.com and serves on the science committee assisting non-fiction science writers in book publishing and promotion. As a leading behavioral scientist, he provides profiling services to the company's ForensicsNation.com unit as well as criminal psychology research to aid in identifying and apprehending child predators and cyber-criminals of all kinds. He resides in Southern Utah and enjoys the outdoors, fishing and photography.

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      Book preview

      The Psychology of Sales - Harry Jay

      The Psychology of Sales

      By Dr. Harry Jay

      ~~~

      Smashwords Edition

      Copyright © 2013 Dr. Harry Jay. All rights reserved.

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      The Truth Will Set You Free!

      TABLE OF CONTENTS

      Introduction

      Chapter 1 – Closing Techniques

      Chapter 2 – Marketing Strategies

      Chapter 3 – Market Objectives

      Chapter 4 – The History Part of Strategy

      Chapter 5 – Using Psychology to Boost Sales

      Chapter 6 – Beating Your Competition Without Cutting Your Price

      Chapter 7 – Observation

      I Have a Special Gift for My Readers

      Meet the Author

      Introduction

      Psychological Phenomena - People Are People, no matter how complicated they may seem, and they all operate on a common psychological framework. Buyers use this framework to do just about everything, including buying from your company. The following encompasses a set of standard psychological phenomena, which are involved in all types of sales:

      Following the Herd

      A buyer’s judgment is highly influenced by and dependent on, the collective judgment of groups of others. This means they will often make judgments that they believe are entirely his/her own, but in reality they are based on what other people are doing! For example: they may go out and decide to buy something, or take a trip somewhere, but that decision is most likely highly influenced by their observing, or reading about, or hearing about, other people doing the exact same thing. And they will often avoid things that most other people avoid. In fact, there are very many instances when they will adopt a group's judgment over their own!  What this means is that you should have as many features, within your sales presentation, which allow buyers to contribute to, feel, and be influenced by, group opinions. For example, you must have testimonials. Depending on your presentation, other things you should consider adding are statistics and surveys. All these allow buyers to contribute to the group thought and be influenced by it.

      Authority Is Always Listened to and Followed

      People listen, unquestioningly, to authoritative figures ESPECIALLY MEN. If you hold anyone in high regard as an authority, you will usually, unquestioningly listen, and do as they say. Think about your doctor, lawyer, and sports coach. These people can tell you to do what most people can't, and you will almost always do it without questioning it. This means that your presentation should have someone or some organization of recognized authority, in that field, saying something positive about your product or service.

      It doesn't have

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