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    Direct Mail Fundraising: (Explicit) Instructions for Development Officers
    Direct Mail Fundraising: (Explicit) Instructions for Development Officers
    Direct Mail Fundraising: (Explicit) Instructions for Development Officers
    Ebook50 pages26 minutes

    Direct Mail Fundraising: (Explicit) Instructions for Development Officers

    By Gary R Harris, Jr

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    About this ebook

    This ebook provides step-by-step instruction on how-to successfully complete an annual campaign through the use of direct-mail fundraising, targeting donors who have given Some Years But Unfortunately Not This year (SYBUNT) or Last Year But Unfortunately Not This year (LYBUNT). This sector of donors is by definition unresponsive, but my strategy may offer the perfect solution by not only engaging this donor niche and completing a successful year-end annual campaign but setting donors on a path for more consistent giving.

    This direct mail strategy can also be an effective way to generate new donors through a donor acquisition campaign.

    This ebook is in an easy-to-read set of five step-by-step instructions followed by a helpful “Campaign Tips for Success” section containing further ideas to support your direct mail fundraising (DMF) efforts. This book is not full of fluff and does not provide any theory on why this plan should work. There are other publications you can read in that regard, such as Conducting a Successful Annual Giving Program: A Comprehensive Guide and Resource, by Dove, Lindauer and Madvig.

    I am confident these five steps, if followed closely, will produce extraordinary results for your clean-up and/or donor acquisition campaign.

    LanguageEnglish
    PublisherGary R Harris, Jr
    Release dateAug 24, 2015
    ISBN9781311735485
    Direct Mail Fundraising: (Explicit) Instructions for Development Officers
    Author

    Gary R Harris, Jr

    Gary R. Harris, Jr. has been in the fundraising business since 1990, when he began work with the Boy Scouts of America. For over 29 years, Harris has assisted some of the country's finest non-profit organizations with their fundraising needs. Gary’s experience includes work with the Annual Fund, Major Gifts, Endowment, Debt Reduction, Capital Campaigns and pre-campaign feasibility studies for rural hospitals, scout councils, recreational/park districts, higher education institutions, monasteries and churches.When Gary is not working with clients, he enjoys cycling, outdoor adventure, participating in Rotary Club, and traveling.

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      Book preview

      Direct Mail Fundraising - Gary R Harris, Jr

      Direct Mail Fundraising:

      (Explicit) Instructions for Development Officers

      Gary R. Harris Jr.

      Direct Mail Fundraising: (Explicit) Instructions for Development Officers

      Published by Gary R Harris Jr. Smashwords Edition

      Copyright 2015 Harris Consulting LLC

      Copyright, Legal Notice and Disclaimer: This publication is protected under the US Copyright Act of 1976 and all other applicable international, federal, state and local laws. No part of this document or its related files may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise) without the prior written permission of the publisher.

      Disclaimer

      The (explicit) instructions provided in this e-book are based on the author’s professional experiences and educational knowledge. The publisher and author will not be held liable for the use or misuse of the information within.

      Table of Contents

      Introduction

      Glossary of Terms

      Step 1 — The Call to Action

      Step 2 — The Letter

      Step 3 — The Envelope

      Step 4 — Envelope Enclosures

      Step 5 — The Thank You

      Campaign Tips for Success

      Appendix A — Sample Donor Letter

      Appendix B — Sample Fact Sheet

      Appendix C — Sample Gift Information Card

      Appendix D — Sample Thank you Note Card

      About the Author

      Introduction

      This e-book provides hands-on instruction on how to complete an annual campaign through the use of direct-mail fundraising that targets donors who have given Some Years But Unfortunately Not This year (SYBUNT) or Last Year But Unfortunately Not This year (LYBUNT). This sector of donors is by definition unresponsive, but

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