SEO For Everyone
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About this ebook
Save money on SEO by learning what it is, how it works, and strategies that will improve your search rankings. Not only drive traffic/leads to your site, but learn what SEO companies do not tell you, such as how to convert your new traffic / leads into sales and engagement. Don't leave out social media marketing and conversion rate optimization. SEO isn't only SEO, but has many other factors and components.
William Tanner Rankin
C.E.O: Source Approach Inc. - Business OptimizationAuthor: SEO For EveryoneAuthor: Social Media Marketing For Everyone
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Book preview
SEO For Everyone - William Tanner Rankin
SEO For Everyone
SEO Everyone Can Understand And Use
By
William Tanner Rankin
Founder: Source Approach
SEO For Everyone
William Tanner Rankin
Copyright 2014 William Tanner Rankin
Smashwords Edition
Table of Contents
Part 1 – What You Need To Know
Part 2 – More Than Just SEO
Part 3 – Strategy
Part 1 – What You Need To Know
S.E.O.: Search Engine Optimization. It is the practice of making your website(s) easy to find by search engines. Simple enough right? Well, in this book we will discuss the terminology you need to know, why search engine optimization continually changes, and some other key ingredients most do not consider when executing a SEO strategy that cause companies to lose money.
So, why SEO? Well, most would say they want to get more people to come to their website, to generate more leads. But, that isn’t the real answer. If you peel back the surface of the response, you will find what they are really saying is, they want to get more leads or eyes on their sight, and CONVERT them into sales or followers, etc. More on that later.
Companies spend a lot of money on search engine optimization. Lead generation is king and in an effort to keep the cost per acquisition down, I wanted to write this book to arm companies and people alike with the knowledge they need to know what they need before entering into an agreement with a