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    The Pursuit of New Product Development: The Business Development Process
    The Pursuit of New Product Development: The Business Development Process
    The Pursuit of New Product Development: The Business Development Process
    Ebook436 pages12 hours

    The Pursuit of New Product Development: The Business Development Process

    By Marc Annacchino

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    About this ebook

    The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead.
    • Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle
    • Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance
    • Shows how to better identify and target product value propositions in product line extensions and in securing new markets
    LanguageEnglish
    PublisherElsevier Science
    Release dateApr 1, 2011
    ISBN9780080468327
    The Pursuit of New Product Development: The Business Development Process
    Author

    Marc Annacchino

    Marc A. Annacchino, P.E. is a general management executive with over 30 years experience in the field of Sales, Marketing, New Product Development, Manufacturing Operations, Quality, Accounting and Finance. He is Owner of Marconi Product Development Institute, Inc. a firm that assists organizations in the area of contract product development and business development. He is also the director of the Business Excellence Consortium at Milwaukee School of Engineering: an outreach arm of the University that assists companies in their journey to world competitive performance.

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