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    Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management
    Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management
    Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management
    Ebook283 pages4 hours

    Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management

    By Barry de Ville

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    About this ebook

    Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce Server, and other products, details the Microsoft OLE DB for Data Mining standard, and gives readers best practices for using all of them. The book bridges the previously specialized field of data mining with the new technologies and methods that are quickly making it an important mainstream tool for companies of all sizes.

    Data mining refers to a set of technologies and techniques by which IT professionals search large databases of information (such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related interests. It is becoming a foundation for e-commerce and knowledge management.
    • Unique book on a hot data management topic
    • Part of Digital Press's SQL Server and data mining clusters
    • Author is an expert on both traditional and Microsoft data mining technologies
    LanguageEnglish
    PublisherElsevier Science
    Release dateMay 17, 2001
    ISBN9780080491844
    Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management
    Author

    Barry de Ville

    Barry de Ville is a Solutions Architect at SAS. His work with decision trees has been featured during several SAS users' conferences and has led to the award of a U.S. patent on "bottom-up" decision trees. Previously, he led the development of the KnowledgeSEEKER decision tree package. He has given workshops and tutorials on decision trees at such organizations as Statistics Canada, the American Marketing Association, the IEEE, and the Direct Marketing Association.

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