Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Strategic Marketing Decision-Making within Japanese and South Korean Companies
    Strategic Marketing Decision-Making within Japanese and South Korean Companies
    Strategic Marketing Decision-Making within Japanese and South Korean Companies
    Ebook319 pages7 hours

    Strategic Marketing Decision-Making within Japanese and South Korean Companies

    By Yang-Im Lee and Peter Trim

    ()

    Read preview

    About this ebook

    This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies.
    • The work is academically underpinned and contains relevant insights for practising managers
    • The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory
    • The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches
    LanguageEnglish
    PublisherElsevier Science
    Release dateNov 30, 2008
    ISBN9781780632506
    Strategic Marketing Decision-Making within Japanese and South Korean Companies
    Author

    Yang-Im Lee

    Dr Yang-Im Lee is a Lecturer in Marketing at Royal Holloway, University of London. She undertook her first degree in Japan and then attended a programme of study at the School of Oriental and African Studies, University of London. Dr Lee is fluent in English, Korean and Japanese and has both studied and worked in South Korea, Japan and the UK.

    Related to Strategic Marketing Decision-Making within Japanese and South Korean Companies

    Related ebooks

    Strategic Planning For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Influencers

      Apr 8, 2019

      The Influencers
      4 min read

    • Article

      Architects After Architecture: Alternative Pathways for Practice

      May 6, 2021

      In architecture as in many professions, we glamorise, celebrate and expect an attitude of unwavering self-confidence in our practitioners. This type of bold, assertive character is an inherent part of the paradigm of ‘success’ as we have learned to p

      6 min read

    • Article

      The New Asia

      Mar 9, 2020

      The New Asia
      52 min read

    • Article

      UK Non-fiction Market

      Oct 7, 2021

      ReaktionBooks is a UK publisher of non-fiction. The editorial team seek to publish innovative non-fiction and have a widely ranging list of books across the arts and visual culture, Asian culture, biography, food history, general history, music, natu

      1 min read

    • Article

      A Chance To Pause, Reflect, Advance

      Nov 9, 2020

      The final issue of the year usually marks a time to reflect on the year that was. Given the scale of disruption the entire world is still encountering in 2020, the calendar year feels strangely irrelevant. All the major events of the year have been c

      2 min read

    • Article

      SHARED Values

      Dec 18, 2023

      SHARED Values
      5 min read

    • Article

      More from Lion’s Roar

      Nov 20, 2018

      More from Lion’s Roar
      2 min read

    • Article

      Behold The Next Generation

      Feb 17, 2023

      Within this context, it seemed fitting and timely to dedicate an issue of Artichoke to the rising stars in design and architecture across Australia. There were many to choose from, and it was obvious from the outset that we could never give a compreh

      2 min read

    • Article

      Behold The Next Generation

      Feb 17, 2023

      Within this context, it seemed fitting and timely to dedicate an issue of Artichoke to the rising stars in design and architecture across Australia. There were many to choose from, and it was obvious from the outset that we could never give a compreh

      2 min read

    • Article

      The New Asia

      Mar 12, 2020

      The New Asia
      52 min read

    • Article

      The New Asia

      Mar 10, 2020

      The New Asia
      53 min read

    • Article

      A British Perspective on Practice-based Architectural Research

      Jul 2, 2018

      Two conditions seem self-evident. Firstly, architectural practice is permeated with research: how else could things be so varied or be able to change so rapidly? Secondly, though, architects in Australia, Britain and elsewhere are hugely ineffective

      4 min read

    • Article

      Enriching Our Cities and Communities Through Exceptional Design

      Nov 5, 2018

      It was Frank Lloyd Wright who said: “The mother art is architecture. Without an architecture of our own we have no soul of our own civilization.” This quote speaks volumes about how we, as architects, have the ability to help transform how all Austra

      2 min read

    • Article

      Fourth World problems

      Jan 28, 2019

      Fourth World problems
      6 min read

    • Article

      The Asia New

      Mar 6, 2020

      The Asia New
      53 min read

    • Article

      About the Authors

      Feb 4, 2019

      About the Authors
      4 min read

    • Article

      Does The Devil wear Prada?

      Nov 30, 2020

      Does The Devil wear Prada?
      9 min read

    • Article

      Growing Up

      Aug 7, 2019

      Growing Up
      10 min read

    • Article

      Australian Institute of Architects’ National Prizes 2019

      Jul 1, 2019

      The Gold Medal – the Australian Institute of Architects’ highest honour – recognizes distinguished service by architects who have designed or executed buildings of high merit, producing work of great distinction that has advanced architecture or endo

      15 min read

    • Article

      Read

      Dec 17, 2017

      The most recent title by design documenters Dominic Bradbury and Richard Powers, Making House: Designers at Home explores the rare and often unseen world inside designers’ minds as expressed in their most honest and intimate work — their own homes. T

      4 min read

    • Article

      Serving The People

      Apr 2, 2023

      Serving The People
      7 min read

    • Article

      Lasting Impact

      Nov 6, 2023

      Lasting Impact
      4 min read

    • Article

      Non-fiction Opportunities

      Nov 2, 2023

      Vox is a major US-based general interest website which covers everything from culture to politics, technology to science and health, writes Gary Dalkin. They accept freelance pitches for stories (usually between 1000-2500 words) for the following sec

      3 min read

    • Article

      Behind The Brand

      Dec 2, 2021

      TELL US ABOUT YOURSELF. I grew up in Suffolk, mostly horse-riding and fishing, then studied philosophy, politics and economics at the University of York before short careers in media, PR and sales. I have two children and was a dad-at-home single par

      2 min read

    • Article

      Inspired to Write

      Jun 30, 2021

      Inspired to Write
      4 min read

    • Article

      The Deep River of Dharma

      Nov 7, 2017

      Buddhism is like a great river. It is, as an old blues song says, “long, deep, and wide.” The river of dharma has been flowing for a long time: 2,600 years from one point of view, forever from another. Those of us who care about Buddhism’s future in

      2 min read

    Related categories

    Reviews for Strategic Marketing Decision-Making within Japanese and South Korean Companies

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Strategic Marketing Decision-Making within Japanese and South Korean Companies - Yang-Im Lee

      Enjoying the preview?
      Page 1 of 1