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    Operation Shitstorm: Berufsgeheimnisse eines professionellen Medien-Manipulators
    Unavailable
    Operation Shitstorm: Berufsgeheimnisse eines professionellen Medien-Manipulators
    Unavailable
    Operation Shitstorm: Berufsgeheimnisse eines professionellen Medien-Manipulators
    Ebook381 pages5 hours

    Operation Shitstorm: Berufsgeheimnisse eines professionellen Medien-Manipulators

    By Ryan Holiday

    3.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Nebenkriegsschauplatz wird auf einmal in den Medien gehypt und ein aussichtsreicher Kandidat zerstört. Irgendein Produkt oder eine Person wird auf einmal aus der Anonymität zur viralen Sensation katapultiert. Was Sie nicht wissen: Es gibt jemanden, der für all das verantwortlich ist. Im Regelfall jemand wie ich. Wer bin ich? Ich bin ein Medien-Manipulator. In einer Welt, in der Blogs die Nachrichten beherrschen und auch verfälschen, ist es mein Job, die Blogs zu kontrollieren - so gut, wie das einem Menschen überhaupt möglich ist. Warum teile ich diese Geheimnisse? Ich habe eine Welt satt, in der Blogs indirekte Bestechungsgelder annehmen, in der die Werber beim Schreiben der Nachrichten helfen, Journalisten Lügen verbreiten und keiner am Ende dafür verantwortlich gemacht wird. Ich ziehe den Vorhang über all diesen Vorgängen weg, weil ich nicht möchte, dass die Öffentlichkeit weiterhin für dumm verkauft wird. Ich werde Ihnen genau erklären, wie die Medien heute WIRKLICH funktionieren. Was Sie dann mit diesem Wissen anfangen, das überlasse ich ganz Ihnen
    LanguageDeutsch
    PublisherPlassen Verlag
    Release dateNov 4, 2013
    ISBN9783864701467
    Unavailable
    Operation Shitstorm: Berufsgeheimnisse eines professionellen Medien-Manipulators

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    Reviews for Operation Shitstorm

    3.5/5

    95 ratings8 reviews

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    • 5/5
      Ryan Holiday writes just like you would imagine he talks, and he sounds just like the fun but scheming kid that everyone knew in highschool. The one who was smart enough to do his own Geometry homework, but stopped by your house every afternoon to try and talk you into letting him copy yours -- and then got 2 points more than you on the test.

      Everyone who is involved with Corporate Communications should read this book. It paints a clear picture of the self-fulfilling circle of deceit that corporations and the media create. And, it illustrates how we as consumers incentivize the behavior we hate, but ultimately reward.
    • 3/5
      Interesting eye-opener about media manipulation but a bit incoherent and unstructured at times. Personal attacks always reduces credability of authors.
    • 4/5
      Just like the media, you shouldn't trust this book 100%. But a lot of what Ryan postulates can be confirmed with a quick visit to techmeme or gawker. It's depressing, true, but knowing (at least part of) the truth helps you to not fall for all the schemes.
    • 5/5
      You'll not read online news as before
    • 5/5
      This book is Ryan Holiday's mea culpa. He's a media manipulator or was at one time, and after a pang of conscience over the effects of his actions, he's coming clean. As one friend put it when I described the book to him, the techniques Holiday describes and decries in "Trust Me, I'm Lying" feel very black hat, villainous. And often, they are. Even if it were not, the effects are poisonous and occasionally deadly, destructive of reputations and, at times, of companies, cultures, and countries (including, in one anecdote, leading to war).

      He feels guilty, and this is his public shower, his cleansing by confession. You, too, can learn what he did to manipulate the media and public opinion.

      It makes me feel a little uneasy. On one hand, I'm one of the people who might have used or been manipulated by, Ryan Holiday's techniques. For years I have blogged, on politics and on public affairs and on books. Later, I worked for--indeed still I still work for--a public official that might benefit from understanding how to manipulate the media. In reality, though, we play defense against people who use these tools, wittingly or not. Every day we get media requests and inquiries, and I would say that 99 percent of the people who reach out to us in the media do so with good intentions and simply to add to their story.

      And yet, the 1 percent (or maybe it's a smaller percent) ends up being the ones that cause the most work. As the saying goes, a lie can travel halfway around the world before the truth even gets its boots on. This has never been truer than the age of the Internet. This is the central argument, or observation, or maybe henchman, of Holiday's book. The combination of the Internet and the advent of the blog reporter, as well as the shortening attention span of readers--that's you and I, my friends--the dissemination of news has become cheap. With cheapness, the incentive to create in-depth pieces evaporates, and readers are drawn to that which angers, or amuses, not to the educational, let alone that which is complex or requires complexity.

      Ever heard of clickbait? Or fake news? Or read something salacious? That later proved to be semi-accurate? Or out of context?

      This is where it comes from. Media manipulators like Holiday would lie, cheat, leak, allude, self-report, publicize, create controversy, and trick bloggers and reporters to print or publish something that benefits their clients.

      So, that's nothing new, right? There have always been publicists, communications directors, public information officers, or spin doctors to put their own angle on the news. True.

      But what's different here is the extent to which the modern press has changed because of the dynamics of the Internet. Editors and publishers have long known that readers were more interested in the salacious, and lying or printing inaccurate or false news is nothing new. The "yellow press" was is the great granddaddy of the fake news. But for a brief period of a generation or so, the press has professionalized, created a set of rules and attempted to objectively present and report on the news. But no more. The Internet proliferated with bloggers, resource-poor writers, usually without editors, and always incentivized to publish material that will maximize views, no matter the truth or value of the content. Revenue is earned on ad views or when the site is sold (presumably to someone who can be tricked into believing there is a value where there is none).

      To make it worse, reporters, working under barely improved conditions over the bloggers, watch the bloggers for leads and scoops, cribbing what they find, utilizing the "link economy" to hide shoddy research and boost their own numbers.

      It's a recipe for disaster, according to Holiday, and the book is replete with examples and anecdotes, both form his own career (remember, this is his mea culpa) and from the public record. It makes for fast and fascinating reading.

      It's also a bit depressing. I've often rolled my eyes at accusations of "fake news," especially when tweeted out over President Trump's twitter against the New York Times, CNN, or some other major news agency. And yet, as I've looked closer, as I've read more, I've become more of a skeptic. Then I see shared over social media an "article": the headline reads "President Trump to Resign in 2019,..." with half the headline cut off due to space requirements. I click through and find out that it is actually a reporter that has thrown together a 200-word article that quotes an op-ed by a critic of the president. There's nothing added. No news. Just a misleading, clickbait headline. As I said to the poster, we are all dumber for the article.

      Of course, it's great fodder for the critics of the president. But it does nothing more than feeding the echo chamber with empty calories.

      Let's end this on an up note. Ryan Holiday has a talent for writing. He's clear, he tells a great story, and he's lived behind the scenes, which is what every American wants to hear about. Is it really as bad as he says? Probably not. But to feed off of what he says, it's in his interest to make things sound worse than they are. No one wants to read a book that says the media is honest, that bloggers and reporters do good research, and that Americans are only interested in reading high minded literature. On the contrary, all that matters is quantity, reporters and bloggers are vain, and Americans want to read the salacious and snarky, what angers or amuses. It is a cynical look, but, I'll be honest, it's not hard to believe.

      And, like taking Statistics 101 in college to understand how stats are used (in business, in media, etc), everyone should read it so they understand what's going on behind the news that they are reading. Yes, I believe more reporters are good, well-meaning people. But this is the system we live in, and it is what it is. You might as well educate yourself and become aware.

      Or maybe we should just stop reading the news altogether. I'm not sure that we're all that better for the non-stop news cycle, anyway.
    • 2/5
      Didn't finish this. Skimmed more than read, but he did a good job of articulating the grotesque nature of "blogging journalism", particularly that of Gawker and Jezebel. Depressing media manipulation.
    • 4/5
      As soon as I heard an interview with Ryan Holiday on the radio, I became intrigued by the concept of his book. Trust Me, I’m Lying: Confessions of a Media Manipulator acts as a personal confession on how the current media system is setup so people like him can intentionally, and maliciously deceive the public for personal gain. In short, he argues that internet news is setup to spread misinformation at its foundation. With a medium controlled by advertisers the amount of traffic an article gets becomes more important than the content itself. Professional bloggers are taught to get as much content out there as they can. Produce the content fast. Make the headlines catchy and appalling with just enough information to make the reader want to click. Make the articles short and entertaining or enraging--sharible. But whatever you do, don’t take time to check facts and contact sources. Holiday seems to argue that the system in fact welcomes mistakes, because then corrections could be turned into articles themselves, and thus bringing in more traffic. He even makes an interesting parallel between the world of blogging today and the yellow press of the late nineteenth century that have similarly dangerous results. This opens the doors wide open for media manipulators like himself to feed content hungry bloggers what they want while creating false controversy that sells more of his clients’ products.While there were a couple points in the book that I felt were redundant, overall I was intrigued by the inside look at how misinformation is spread. I also really enjoyed Holiday’s retellings of how he personally has been able to manipulate the media for his clients’ gain. I highly recommend this book. Though I must warn that this book won’t leave you happy, but the information you gain from it is important all the same.
    • 3/5
      I've always enjoyed reading Ryan's blog. His topics on life and philosophy have been refreshing to read. This book is quite different than the topics from his blog since he discusses the issues with today's online media world. It was an interesting read but I found much of it unsurprising. Overall the book was written well but I never found that edge which made me want to read more.