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Ebook466 pages6 hours
The Science and Commerce of Whisky
By Ian Buxton and Paul S Hughes
Rating: 4.5 out of 5 stars
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About this ebook
Worldwide - whisky has never been in better shape. Despite the recession, new distillation capacity is being added at a record pace and new consumers in new markets are entering the arena. Distillers are experimenting with new finishes, packaging and marketing techniques and amongst consumers there is a hunger for knowledge and informed commentary. The Science and Commerce of Whisky is written by two acknowledged authorities in the area and fills a significant gap in the literature. It will provide a uniquely authoritative overview of a developing and dynamic sector reflecting best current practice and combine this with a historical perspective, production expertise and insightful, expert market and marketing commentary. The style is readable and accessible and will appeal to undergraduates on appropriate degree courses, industry and craft practitioners and the many whisky enthusiasts around the world.
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Author
Ian Buxton
Ian Buxton has been working in and around the drinks industry for 30 years but has been drinking professionally for a good deal longer. He writes in a variety of trade and consumer titles in the UK and abroad.
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