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    How to Get Your Message Out
    How to Get Your Message Out
    How to Get Your Message Out
    Ebook71 pages30 minutes

    How to Get Your Message Out

    By Jackie Arnold

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    About this ebook

    Communication of your key messages and dealing with the media is an art. It’s a process of coding and decoding messages. The purpose of this e-book is to show exactly how you can swing opinion in your favour by adopting correct and innovative ways of communicating your message to your target audience through the means of various mass media channels.
    In this e-book you’ll undoubtedly find a few techniques for meeting goals that you already have in place. There will also be a few you knew about but hadn’t yet begun trying. Finally there will be a handful that you’ll find completely new and will want to try right away.

    LanguageEnglish
    PublisherJackie Arnold
    Release dateOct 12, 2015
    ISBN9781310889820
    How to Get Your Message Out
    Author

    Jackie Arnold

    Jackie Arnold is an ICF Certified Executive Coach, Approved ILM/CMI Trainer & Dip CSA Coach Supervisor who is a former board member of the UK ICF Board of Directors. She also holds a Dip Ed Guildhall University and RSA Dip TEFL Migros Club Schule Switzerland. She is fluent in German and speaks good French and Italian.She has run her own executive coaching and management training practice Coach 4 Executives www.coach4executives.com since 2001.Jackie has been a recognised coach/trainer and key associate for Notion & the Leadership Foundation for Higher Education for eight years and the Institute of Leadership & Management ILM for twelve years. Her books “Coaching Skills for Leaders in the Workplace” & “Coaching Supervision at its BEST” are recognised course books for the ILM & CMI Coaching & Mentoring in Management and Coaching Supervision Qualifications. She acts as an advisor/consultant for the ILM Supervision qualifications. Currently Jackie is a programme writer/presenter on the LFHE AURORA Women in Leadership Initiative and has extensive experience of leadership coaching across both the public and private sectors.Her previous knowledge of marketing and promoting her own language schools across the globe gives her a broad understanding of managing businesses & essential strategic thinking. Jackie is very familiar with social media and has her own profile on Twitter, Facebook and Linkedin. She is a regular blogger and has had several radio interviews on both BBC and Internet radio shows. She was a broadcaster on BBC radio Sussex for three years in the late eighties. Jackie has presented at conferences internationally and was part of the team who set up the first ICF Conference in Grindlewald Switzerland.She holds the advanced TM Gold for publicpeaking and her book “Make a Great Speech” Hodder 2009 is a very popular book as is her ebook “Get Your Message Out”. Her strengths are in effective communication both internally and when dealing with external customers and the international media. Her clean language coaching methodology supports this and her knowledge of NLP techniques such as pacing and leading are valuable tools to support clients wishing to improve their communication skills.Jackie is a Leadership Coach & Supervisor for organisations such as AIRBUS, RBS, Oracle, & OnAIR. She is a well-known consultant & presenter on coaching and mentoring at a variety of ICF and HE conferences and events.From 1983 – 2001 Jackie owned and managed three English Language Schools in Switzerland, Poland and Brighton UK. She worked extensively for the London Chamber of Commerce as an overseas lecturer, international event organiser and examiner of English for Business & Tourism.She is trained in NLP, Transactional Analysis, a range of assessment tools including 360 feedback and is a Certified Clean Language Facilitator. Jackie is a founding board member of AOCS Association of Coaching Supervisors www.associationofcoachingsupervisors.comJackie’s style is light yet challenging, and her training, coaching and supervision has been described as “Calm, incisive, challenging yet enjoyable, while at the same time ensuring individuals meet their objectives and the company gets value for money” HR Director Southern Housing Group (current client 2012 - present)Jackie has recently joined a team supporting the Brain Tumour Charity with coaching. She is resident between Brighton and Worthing on the south coast and works across London and the SE.

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      Book preview

      How to Get Your Message Out - Jackie Arnold

      How to Get Your Message out

      Jackie Arnold

      Published by Jackie Arnold at Smashwords

      Copyright 2015 Jackie Arnold

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you are re reading this book and did not purchase it, or it was not purchased for your use only, then please return to https://www.smashwords.com/books/view/584416 and purchase your own copy. Thank you for respecting the hard work of this author.

      ******

      Communication is an art. It’s a process of coding and decoding messages. The purpose of this e-book is to show exactly how you can swing opinion in your favour by adopting correct and innovative ways of communicating your message to your target audience through the means of various mass media channels.

      In this e-book you’ll undoubtedly find a few techniques for meeting goals that you already have in place. There will also be a few you knew about but hadn’t yet begun trying. Finally there will be a handful that you’ll find completely new and will want to try right away.

      Making changes slowly will ensure greater press mileage for your company/cause. I do not guarantee that you will begin to gain record visibility in the news media as soon as you have put this e-book down, but I do assure you that following these tips will take your there, faster than you can imagine. It will add more momentum to your cause/company.

      Finally, this e-book, also lists some web resources, where you can find additional help. I hope you find a good many ideas in this e-book to create an enduring set of changes in the ways you can get your media message across.

      Happy reading!

      Table of Contents

      Drawing-up a Fool-proof Media Strategy

      The Common Communication Roadblocks

      Making a Dynamic Presentation

      Handling Qs and As

      Writing a Great Media Release

      The Importance of Follow-up

      Bytes for a T.V Interview

      The Importance of Grooming

      Communicating Across Cultures

      Calling a Press Conference

      Some of The World’s Most Successful Media Campaigns

      Web Resources

      About the Author

      Chapter 1

      Drawing up a Fool-proof Media Strategy

      Which media plan will be most productive for you will depend upon four key questions:

      WHAT is your goal?

      WHO is your target audience?

      WHAT is your

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