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    Handbook of Media Economics, vol 1B
    Unavailable
    Handbook of Media Economics, vol 1B
    Unavailable
    Handbook of Media Economics, vol 1B
    Ebook195 pages6 hours

    Handbook of Media Economics, vol 1B

    By Elsevier Science

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.

    The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.

    • Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process
    • Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy
    • Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
    LanguageEnglish
    PublisherElsevier Science
    Release dateJan 29, 2016
    ISBN9780444636898
    Unavailable
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