Rating: 0 out of 5 stars
0 ratings
Unavailable
Unavailable
Unavailable
Ebook212 pages3 hours
Fashion Buying & Merchandising: From mass-market to luxury retail
Rating: 5 out of 5 stars
5/5
()
Currently unavailable
Currently unavailable
About this ebook
Every person on the planet has a relationship with fashion. The term conjures up images of statuesque women gliding down the runway with their hips swaying so precisely; it's hypnotic.
Underneath the glamorous veneer of fashion is a very complex and challenging industry, and arguably the most important players within it are buyers and merchandisers. There is a host of other players, but none can be effective without talented buyers and merchandisers who understand their role and responsibilities; the strategies and tools they must employ to be effective, and how to remain competitive in the dynamic world of fashion.
In this book, we take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser.
You will learn about:
•The specific demands of each role
•The complex decision processes that make a concept a reality
•The major players in the production and technical analysis process
•The key areas of networking and professional development
•The demands of modern fashion business
If you are considering fashion studies, are a current student, or you would like to develop your career further, you will receive critical information that will help you navigate a career in fashion.
After reading this book, you will be armed with a wealth of fashion knowledge, and be prepared to tackle the industry from any angle whether as a buyer, merchandiser, or other professional.
Unavailable
Author
Miguel Hebrero
Miguel is a Senior Buying Manager who specialises in the fashion industry. His experience is broad and ranges from Buying and Merchandising to Retail Operations. As a Buying and Merchandising expert, Miguel engages in consultancy projects, for which he has been a key player in devising supply chain strategies for his clients. Miguel is a graduate in BA Fashion Business from the London College of Fashion (University of the Arts London), one of the most influential institutions in the fashion world.
Related to Fashion Buying & Merchandising
Related ebooks
Fundamentals for Successful and Sustainable Fashion Buying and Merchandising Fundamentals for Fashion Retail Arithmetic, Merchandise Assortment Planning and Trading Rating: 0 out of 5 stars0 ratingsRetail Fashion Merchandise Assortment Planning and Trading Rating: 5 out of 5 stars5/5Fundamentals of Fashion Retail, Technology, Manufacturing and Supplier Management Rating: 3 out of 5 stars3/5Retail Fashion Arithmetic Rating: 4 out of 5 stars4/5The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business Rating: 5 out of 5 stars5/5Retail Fashion Manufacturing and Technology Rating: 0 out of 5 stars0 ratingsDesign Create Sell: A guide to starting and running a successful fashion business Rating: 5 out of 5 stars5/5Fashion Industry 2030: Reshaping the Future Through Sustainability and Responsible Innovation Rating: 0 out of 5 stars0 ratingsSo, You Want to Work in Fashion?: How to Break into the World of Fashion and Design Rating: 5 out of 5 stars5/5Everything You Should Know About FASHION Rating: 5 out of 5 stars5/5Becoming a Fashion Designer Rating: 0 out of 5 stars0 ratingsNaked Fashion: The New Sustainable Fashion Revolution Rating: 4 out of 5 stars4/5Slow Fashion: Aesthetics Meets Ethics Rating: 4 out of 5 stars4/5The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management Rating: 5 out of 5 stars5/5Become A Fashion Insider Rating: 5 out of 5 stars5/5Future Luxe: What's Ahead for the Business of Luxury Rating: 0 out of 5 stars0 ratingsRetail Fashion Product Storage and Logistics Rating: 4 out of 5 stars4/5The Complete Journal of Fashion Retail Buying and Merchandising Rating: 0 out of 5 stars0 ratingsBlue is the New black: The 10 Step Guide to Developing and Producing a Fashion Collection Rating: 5 out of 5 stars5/5Becoming a Fashion Designer Rating: 0 out of 5 stars0 ratingsIntroduction to Textiles Rating: 0 out of 5 stars0 ratingsCooklin's Garment Technology for Fashion Designers Rating: 0 out of 5 stars0 ratingsFashion Marketing Communications Rating: 0 out of 5 stars0 ratingsLuxury of the new era: A New Vision of the Fashion World Rating: 0 out of 5 stars0 ratingsFashion Accessories Business: Step-by-Step Startup Guide Rating: 0 out of 5 stars0 ratingsLuxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support Rating: 0 out of 5 stars0 ratingsCrafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment Rating: 0 out of 5 stars0 ratingsBranding a Store: How To Build Successful Retail Brands In A Changing Marketplace Rating: 3 out of 5 stars3/5The Vintage Mindset Rating: 0 out of 5 stars0 ratings
Industries For You
All the Beauty in the World: The Metropolitan Museum of Art and Me Rating: 4 out of 5 stars4/5Weird Things Customers Say in Bookstores Rating: 5 out of 5 stars5/5YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video I Rating: 5 out of 5 stars5/5Sweet Success: A Simple Recipe to Turn your Passion into Profit Rating: 5 out of 5 stars5/5Hoax: Donald Trump, Fox News, and the Dangerous Distortion of Truth Rating: 3 out of 5 stars3/5Uncanny Valley: A Memoir Rating: 4 out of 5 stars4/5Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Rating: 5 out of 5 stars5/5Bottle of Lies: The Inside Story of the Generic Drug Boom Rating: 4 out of 5 stars4/5Grocery: The Buying and Selling of Food in America Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Setting the Table: The Transforming Power of Hospitality in Business Rating: 5 out of 5 stars5/5Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise Rating: 5 out of 5 stars5/5Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World Rating: 4 out of 5 stars4/5Summary of Salt Sugar Fat: by Michael Moss | Includes Analysis Rating: 0 out of 5 stars0 ratingsThe Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond Rating: 5 out of 5 stars5/5The Market Gardener: A Successful Grower's Handbook for Small-Scale Organic Farming Rating: 4 out of 5 stars4/5Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients Rating: 4 out of 5 stars4/5Summary and Analysis of The Case Against Sugar: Based on the Book by Gary Taubes Rating: 5 out of 5 stars5/5YouTube 101: The Ultimate Guide to Start a Successful YouTube channel Rating: 5 out of 5 stars5/5The Reckoning Rating: 4 out of 5 stars4/5Sleight of Mouth: The Magic of Conversational Belief Change Rating: 5 out of 5 stars5/5How We Do Harm: A Doctor Breaks Ranks About Being Sick in America Rating: 4 out of 5 stars4/5The Best American Food Writing 2018 Rating: 4 out of 5 stars4/5
Related podcast episodes
From peek-a-boo to patternmaking and perfectionism with Angela Wolf, Fashion Sewing Club 0% found this document usefulBehind The Scenes Of Luxury Garment Manufacturing (with Diana Kakkar) | AEP069 0% found this document usefulQ&A Buttonholes and Notches on Jeans 0% found this document useful
Related articles
LUXURY BRANDS NEED to RECONCILE SEVEN DILEMMAS and CHART NEW TERRITORY The European Business ReviewArticle
LUXURY BRANDS NEED to RECONCILE SEVEN DILEMMAS and CHART NEW TERRITORY
Nov 22, 2018
With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In this article, the author sheds light on the dilemmas facing the luxury sector and poses questions accompanying each d
8 min readAdvice for Making the Luxury Sell EntrepreneurArticle
Advice for Making the Luxury Sell
Apr 1, 2014
2 min readThe Future of LUXURY TALENT The European Business ReviewArticle
The Future of LUXURY TALENT
Aug 2, 2019
10 min readLUXURY BRANDS & THE INFLUENCER PARADOX Le Grand MagArticle
LUXURY BRANDS & THE INFLUENCER PARADOX
Jul 27, 2020
8 min readDoes The Devil wear Prada? The European Business ReviewArticle
Does The Devil wear Prada?
Nov 30, 2020
9 min readSecond-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products? The European Business ReviewArticle
Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?
Nov 22, 2018
13 min readThe Future of Fashion Design Is Mobile EntrepreneurArticle
The Future of Fashion Design Is Mobile
Oct 1, 2013
1 min readWhat is the FUTURE OF FASHION? Marie Claire AustraliaArticle
What is the FUTURE OF FASHION?
Jun 4, 2020
6 min readFashion’s Racism and Classism Are Finally Out of Style The AtlanticArticle
Fashion’s Racism and Classism Are Finally Out of Style
Jul 7, 2020
9 min readThe Art Of Fashion Cosmopolitan IndiaArticle
The Art Of Fashion
Oct 10, 2019
5 min readStella McCartney: Material World Fast CompanyArticle
Stella McCartney: Material World
Nov 1, 2017
Here’s how Stella McCartney is incorporating innovative new fabrics into her runway collections.
15 min readThere Was No One Like Karl Lagerfeld The AtlanticArticle
There Was No One Like Karl Lagerfeld
Feb 19, 2019
3 min readThe Future Of Fashion Fashion QuarterlyArticle
The Future Of Fashion
Feb 25, 2018
6 min readFashion’s Digital Future GQ AustraliaArticle
Fashion’s Digital Future
Jul 19, 2020
7 min readDior:Living The Dreams Simply YouArticle
Dior:Living The Dreams
Mar 4, 2018
2 min readHigh Fashion Is Finally Going Fur-free, Sustainable And Ethically Sourced. Why Now? Los Angeles TimesArticle
High Fashion Is Finally Going Fur-free, Sustainable And Ethically Sourced. Why Now?
Aug 13, 2019
When Paris-based luxury conglomerate LVMH announced its new partnership with Stella McCartney last month, many of the specific details were kept under wraps, but one of the biggest - specifically what made the eco-conscious, London-based fashion desi
6 min readSlow Fashion Stars Woman & HomeArticle
Slow Fashion Stars
Jul 1, 2021
5 min readHow Luxury Brands Can Benefit From Personality-based Branding The European Business ReviewArticle
How Luxury Brands Can Benefit From Personality-based Branding
Feb 4, 2019
Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to complement identity-driven with personality-driven branding; to create brand meaning in times of symbolic consumption
7 min readFighting Fast Fashion WellBeingArticle
Fighting Fast Fashion
Jun 12, 2019
6 min readThe Future of Fashion Tatler PhilippinesArticle
The Future of Fashion
Apr 3, 2020
3 min readParis Fashion Week WHOArticle
Paris Fashion Week
Mar 5, 2020
1 min readFashion’s Next Frontier Harper's Bazaar AustraliaArticle
Fashion’s Next Frontier
Dec 15, 2019
3 min readWho’s Who In Luxury MoneyWeekArticle
Who’s Who In Luxury
Feb 18, 2022
The bigger players dominate luxury-goods sales. Revenue at LVMH (Paris: MC) rose by 44% year-on-year to €64.2bn in 2021, and by 20% compared to 2019, before the pandemic (excluding the impact of its acquisition of Tiffany, sales were up 36%). LVMH ha
2 min readFashion’s AI future WallpaperArticle
Fashion’s AI future
Feb 13, 2020
4 min readThe True Cost Of Clothing Pip MagazineArticle
The True Cost Of Clothing
Feb 22, 2019
5 min readBeginners’ Tips for Sewing Lingerie Australian StitchesArticle
Beginners’ Tips for Sewing Lingerie
Mar 22, 2018
5 min readModern Twist Simply SewingArticle
Modern Twist
May 13, 2021
7 min readThe New Era Of Luxury Reinventing Emotional Authenticity And Trust Le Grand MagArticle
The New Era Of Luxury Reinventing Emotional Authenticity And Trust
Mar 5, 2021
Entrepreneur, Consultant, Professor, Talent and Executive Presence Coach, Donatella has a broad experience in marketing and training, focused on Fashion, Luxury and Hospitality. She is Campus Leader at the European School of Economics in Milan and sh
3 min readThe New Kenzo Home & DecorArticle
The New Kenzo
Nov 22, 2019
4 min readFashion: 3 Centuries Of Fashion Tatler Traveller PhilippinesArticle
Fashion: 3 Centuries Of Fashion
May 20, 2016
2 min read
Reviews for Fashion Buying & Merchandising
Rating: 5 out of 5 stars
5/5
1 rating0 reviews